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Facebook Recruiting - HireClix helps employer build a Facebook recruiting strategy and then manages targeted Facebook ads for recruiting. HireClix also builds and manages Facebook Fan Pages for ...

Facebook Recruiting - HireClix helps employer build a Facebook recruiting strategy and then manages targeted Facebook ads for recruiting. HireClix also builds and manages Facebook Fan Pages for Recruiting.

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    Facebook-Recruiting-strategies-HireClix-Social-Recruiting Facebook-Recruiting-strategies-HireClix-Social-Recruiting Presentation Transcript

    • Facebook Recruiting Strategies
      Educational Webinar Series: September15th, 2011
    • 2
      What to Expect Today
      • Quick Intro
      • Webinar Topics
      • Facebook Recruiting – It’s Serious, Start Now
      • Are you Ready for Facebook?
      • Driving Candidates with Targeted Facebook Ads
      • Building a Facebook Fan Page Strategy
      • Q&A
      • Please Ask Away
    • 3
      Understanding your Core Value?
      About HireClix
      Based outside of Boston, MA – Gloucester, MA
      Offices in San Diego, CA & Santa Clara, CA
      Digital Recruitment Marketing Experience
      Former Monster.com Digital Marketing
      Knowledge of Recruiting, Digital Marketing, Communications & Branding
      Turn-key Recruitment Marketing Experts
      Provide Great Value and Zealous Service
    • 4
    • 5
      Fish Where the Fish Are…
      750M Active Global Users
      * Facebook.com - July2011
    • 6
      Facebook – It’s Serious
      2011 Ad Revenue - $4.05B
    • 7
      Competition will Only Get Tougher
    • 8
      Are you Ready for Facebook?
      • Are you trying to diversify your recruiting efforts?
      • Do you use Facebook for personal activities?
      • Do your employees use Facebook?
      • Do you want to target passive candidates?
    • 9
      Common Mistakes using Facebook
      • No Clear Ownership
      • Starts & Stops
      • Job Pollution
      • No Clear Recruiting Call to Action
      • Lacks Authenticity
    • 10
      Social Media – Facebook Recruiting
      • Targeted Ads are Cost Effective
      • Facebook Fan Pages Build a Talent Network
    • 11
      Initial Steps to Create a Facebook Presence
      • Create a Facebook Advertising Strategy
      • Target Key Jobs
      • Leverage Geo-graphic Targeting
      • Fan Page for Success
      • Leveraging Proven Tools
      • Build a Content Game Plan
    • 12
      Rapidly Create Facebook Ads
    • 13
      Targeting Users by Profile Information
    • 14
      Targeting Facebook Ads
    • 15
      Bidding Strategies for PPC Campaigns
      Facebook Bids & Budgets
    • 16
      Building a Facebook Fan Page Strategy
      Corporate Page vs. Dedicated Careers Page
    • 17
      Corporate Page vs. Dedicated Page
    • 18
      Facebook for Your Employment Brand
    • 19
      Fan Page – Content is Key
    • 20
      Campus Recruiting: Integrated Marketing
      Facebook Ads combined with Live Event @ MIT
      Build Brand & Talent Pipeline
      Connect with Candidates in Hiring Cycle
      Build Campus Career Office Relationship
    • 21
      Facebook Campus Recruiting by the numbers
      • Date: May 18, 2011 @ MIT – Finals Week
      • More than 250-300 students braved the rain and came out to the campus event
      • Food truck sold out in three hours
      • Facebook ads targeted 480 MIT students
      • The campaign generated 7,000 impressions on campus
      • The Facebook ads sparked word of mouth among the students, and many students at the event said they had heard about the food truck through e-mails and texts they received from friends.
    • 22
      Facebook Recruiting Ecosystem
    • 23
      Facebook Recruiting Ecosystem
    • 24
      Facebook Recruiting Ecosystem
    • 25
      Tracking & Reporting = Recruiting ROI
      • Measure Spend
      • Tracking for ATS & Google Analytics
      • Modifying & Optimize
    • 26
      Recruitment Marketing by Channel
    • 27
      Facebook Recruitment Opportunities
      • Serious Volume of Users
      • True Passive Candidate Audience
      • Low Cost Threshold to Start
      • Sophisticated Targeting for Ads –
      • Education
      • Employer
      • Geography
      • Interests
      • Fan Page to Engage Talent Community
      • Window into Corporate Culture
    • 28
      Go Beyond Job Boards – HireClix
      • Social Recruiting
      • Facebook
      • LinkedIN
      • Targeted Recruiting Ads
      • Pay-Per-Click Recruiting
      • SEO for Recruiting
      • Content Development
    • 29
      Q&A
      HireClix Contacts –
      Scott Ryan – VP Client Services
      scott.ryan@hireclix.com
      Kev Wizst – Director of West Coast Client Services
      Kev.wizst@hireclix.com
      Neil Costa – Founder & CEO
      neil.costa@hireclix.com
      www.hireclix.com
      www.twitter.com/hireclix
      www.facebook.com/hireclix