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Facebook Recruiting Strategies<br />Educational Webinar Series: September15th, 2011<br />
2<br />What to Expect Today<br /><ul><li>Quick Intro
Webinar Topics
Facebook Recruiting – It’s Serious, Start Now
Are you Ready for Facebook?
Driving Candidates with Targeted Facebook Ads
Building a Facebook Fan Page Strategy
Q&A
Please Ask Away</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston,...
4<br />
5<br />Fish Where the Fish Are…<br />750M Active Global Users<br />* Facebook.com - July2011 <br />
6<br />Facebook – It’s Serious<br />2011 Ad Revenue - $4.05B<br />
7<br />Competition will Only Get Tougher<br />
8<br />Are you Ready for Facebook?<br /><ul><li>Are you trying to diversify your recruiting efforts?
Do you use Facebook for personal activities?
Do your employees use Facebook?
Do you want to target passive candidates?</li></li></ul><li>9<br />Common Mistakes using Facebook<br /><ul><li>No Clear Ow...
Starts & Stops
Job Pollution
No Clear Recruiting Call to Action
Lacks Authenticity</li></li></ul><li>10<br />Social Media – Facebook Recruiting<br /><ul><li>Targeted Ads are Cost Effective
Facebook Fan Pages Build  a Talent Network</li></li></ul><li>11<br />Initial Steps to Create a Facebook Presence<br /><ul>...
Target Key Jobs
Leverage Geo-graphic Targeting
  Fan Page for Success
  Leveraging Proven Tools
  Build a Content Game Plan</li></li></ul><li>12<br /> Rapidly Create Facebook Ads<br />
13<br /> Targeting Users by Profile Information<br />
14<br /> Targeting Facebook Ads<br />
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Facebook-Recruiting-strategies-HireClix-Social-Recruiting

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Facebook Recruiting - HireClix helps employer build a Facebook recruiting strategy and then manages targeted Facebook ads for recruiting. HireClix also builds and manages Facebook Fan Pages for Recruiting.

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Transcript of "Facebook-Recruiting-strategies-HireClix-Social-Recruiting"

  1. 1. Facebook Recruiting Strategies<br />Educational Webinar Series: September15th, 2011<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Quick Intro
  3. 3. Webinar Topics
  4. 4. Facebook Recruiting – It’s Serious, Start Now
  5. 5. Are you Ready for Facebook?
  6. 6. Driving Candidates with Targeted Facebook Ads
  7. 7. Building a Facebook Fan Page Strategy
  8. 8. Q&A
  9. 9. Please Ask Away</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston, MA – Gloucester, MA<br />Offices in San Diego, CA & Santa Clara, CA<br />Digital Recruitment Marketing Experience<br />Former Monster.com Digital Marketing<br />Knowledge of Recruiting, Digital Marketing, Communications & Branding <br />Turn-key Recruitment Marketing Experts<br />Provide Great Value and Zealous Service<br />
  10. 10. 4<br />
  11. 11. 5<br />Fish Where the Fish Are…<br />750M Active Global Users<br />* Facebook.com - July2011 <br />
  12. 12. 6<br />Facebook – It’s Serious<br />2011 Ad Revenue - $4.05B<br />
  13. 13. 7<br />Competition will Only Get Tougher<br />
  14. 14. 8<br />Are you Ready for Facebook?<br /><ul><li>Are you trying to diversify your recruiting efforts?
  15. 15. Do you use Facebook for personal activities?
  16. 16. Do your employees use Facebook?
  17. 17. Do you want to target passive candidates?</li></li></ul><li>9<br />Common Mistakes using Facebook<br /><ul><li>No Clear Ownership
  18. 18. Starts & Stops
  19. 19. Job Pollution
  20. 20. No Clear Recruiting Call to Action
  21. 21. Lacks Authenticity</li></li></ul><li>10<br />Social Media – Facebook Recruiting<br /><ul><li>Targeted Ads are Cost Effective
  22. 22. Facebook Fan Pages Build a Talent Network</li></li></ul><li>11<br />Initial Steps to Create a Facebook Presence<br /><ul><li> Create a Facebook Advertising Strategy
  23. 23. Target Key Jobs
  24. 24. Leverage Geo-graphic Targeting
  25. 25. Fan Page for Success
  26. 26. Leveraging Proven Tools
  27. 27. Build a Content Game Plan</li></li></ul><li>12<br /> Rapidly Create Facebook Ads<br />
  28. 28. 13<br /> Targeting Users by Profile Information<br />
  29. 29. 14<br /> Targeting Facebook Ads<br />
  30. 30. 15<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids & Budgets<br />
  31. 31. 16<br /> Building a Facebook Fan Page Strategy<br />Corporate Page vs. Dedicated Careers Page<br />
  32. 32. 17<br />Corporate Page vs. Dedicated Page<br />
  33. 33. 18<br />Facebook for Your Employment Brand<br />
  34. 34. 19<br /> Fan Page – Content is Key<br />
  35. 35. 20<br /> Campus Recruiting: Integrated Marketing<br />Facebook Ads combined with Live Event @ MIT <br />Build Brand & Talent Pipeline<br />Connect with Candidates in Hiring Cycle<br />Build Campus Career Office Relationship<br />
  36. 36. 21<br />Facebook Campus Recruiting by the numbers<br /><ul><li>Date: May 18, 2011 @ MIT – Finals Week
  37. 37. More than 250-300 students braved the rain and came out to the campus event
  38. 38. Food truck sold out in three hours
  39. 39. Facebook ads targeted 480 MIT students
  40. 40. The campaign generated 7,000 impressions on campus
  41. 41. The Facebook ads sparked word of mouth among the students, and many students at the event said they had heard about the food truck through e-mails and texts they received from friends.</li></li></ul><li>22<br />Facebook Recruiting Ecosystem<br />
  42. 42. 23<br />Facebook Recruiting Ecosystem<br />
  43. 43. 24<br />Facebook Recruiting Ecosystem<br />
  44. 44. 25<br />Tracking & Reporting = Recruiting ROI<br /><ul><li>Measure Spend
  45. 45. Tracking for ATS & Google Analytics
  46. 46. Modifying & Optimize</li></li></ul><li>26<br />Recruitment Marketing by Channel<br />
  47. 47. 27<br />Facebook Recruitment Opportunities<br /><ul><li>Serious Volume of Users
  48. 48. True Passive Candidate Audience
  49. 49. Low Cost Threshold to Start
  50. 50. Sophisticated Targeting for Ads –
  51. 51. Education
  52. 52. Employer
  53. 53. Geography
  54. 54. Interests
  55. 55. Fan Page to Engage Talent Community
  56. 56. Window into Corporate Culture</li></li></ul><li>28<br />Go Beyond Job Boards – HireClix<br /><ul><li>Social Recruiting
  57. 57. Facebook
  58. 58. LinkedIN
  59. 59. Targeted Recruiting Ads
  60. 60. Pay-Per-Click Recruiting
  61. 61. SEO for Recruiting
  62. 62. Content Development</li></li></ul><li>29<br />Q&A<br />HireClix Contacts – <br />Scott Ryan – VP Client Services<br />scott.ryan@hireclix.com<br />Kev Wizst – Director of West Coast Client Services<br />Kev.wizst@hireclix.com<br />Neil Costa – Founder & CEO<br />neil.costa@hireclix.com<br />www.hireclix.com<br />www.twitter.com/hireclix<br />www.facebook.com/hireclix<br />
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