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Facebook Recruiting Strategies<br />Educational Webinar Series: July 14th, 2011<br />
2<br />What to Expect Today<br /><ul><li>Quick Intro
Webinar Topics
Facebook Recruiting – It’s Serious, Start Now
Are you Ready for Facebook?
Driving Candidates with Targeted Facebook Ads
Building a Facebook Fan Page Strategy
Q&A
Please Ask Away
Social Media - Twitter - #hireclix#recruiting</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix...
4<br />Go Beyond Job Boards – HireClix<br /><ul><li>Social Recruiting
Facebook
LinkedIN
Targeted Recruiting Ads
Pay-Per-Click Recruiting
SEO for Recruiting
Content Development</li></li></ul><li>5<br />Fish Where the Fish Are…<br />661.5M Global Users<br />* Inside Facebook - Ap...
6<br />Facebook – It’s Serious<br />2011 Ad Revenue - $4.05B<br />
7<br />Facebook – One Third of All Banner Ads<br />
8<br />Are you Ready for Facebook?<br /><ul><li>Are you trying to diversify your recruiting efforts?
Do you use Facebook for personal activities?
Do your employees use Facebook?
Do you want to recruit talent from 18-65?</li></li></ul><li>9<br />Initial Steps to Create a Facebook Presence<br /><ul><l...
  Fan Page for Success
  Leveraging Proven Tools
  Build a Content Game Plan</li></li></ul><li>10<br />Social Recruiting - Facebook<br /><ul><li>Targeted Ads are Cost Effe...
Facebook Fan Pages Build  a Talent Network</li></li></ul><li>11<br /> Rapidly Create Facebook Ads<br />
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Facebook Recruiting Strategies - HireClix - HireClix Social Recruiting Series - July 14th

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Facebook recruiting is a constant challenge today but where do you start? Learn how to target passive candidates on Facebook, build a Facebook fan page for recruiting and avoid some common pitfalls.

HireClix is a recruitment marketing agency focused on helping clients use Facebook to hire and recruit talent. Learn how HireClix builds recruitment advertising campaigns on Facebook, LinkedIn and more.

Published in: Business, Technology
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Transcript of "Facebook Recruiting Strategies - HireClix - HireClix Social Recruiting Series - July 14th"

  1. 1. Facebook Recruiting Strategies<br />Educational Webinar Series: July 14th, 2011<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Quick Intro
  3. 3. Webinar Topics
  4. 4. Facebook Recruiting – It’s Serious, Start Now
  5. 5. Are you Ready for Facebook?
  6. 6. Driving Candidates with Targeted Facebook Ads
  7. 7. Building a Facebook Fan Page Strategy
  8. 8. Q&A
  9. 9. Please Ask Away
  10. 10. Social Media - Twitter - #hireclix#recruiting</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston, MA – Gloucester, MA<br />Offices in San Diego, CA & Santa Clara, CA<br />Digital Recruitment Marketing Experience<br />Former Monster.com Digital Marketing<br />Develop Customized Recruitment Marketing<br />Turn-key Recruitment Marketing Experts<br />Provide Great Value and Zealous Service<br />
  11. 11. 4<br />Go Beyond Job Boards – HireClix<br /><ul><li>Social Recruiting
  12. 12. Facebook
  13. 13. LinkedIN
  14. 14. Targeted Recruiting Ads
  15. 15. Pay-Per-Click Recruiting
  16. 16. SEO for Recruiting
  17. 17. Content Development</li></li></ul><li>5<br />Fish Where the Fish Are…<br />661.5M Global Users<br />* Inside Facebook - April 2011 <br />
  18. 18. 6<br />Facebook – It’s Serious<br />2011 Ad Revenue - $4.05B<br />
  19. 19. 7<br />Facebook – One Third of All Banner Ads<br />
  20. 20. 8<br />Are you Ready for Facebook?<br /><ul><li>Are you trying to diversify your recruiting efforts?
  21. 21. Do you use Facebook for personal activities?
  22. 22. Do your employees use Facebook?
  23. 23. Do you want to recruit talent from 18-65?</li></li></ul><li>9<br />Initial Steps to Create a Facebook Presence<br /><ul><li> Create a Facebook Advertising Strategy
  24. 24. Fan Page for Success
  25. 25. Leveraging Proven Tools
  26. 26. Build a Content Game Plan</li></li></ul><li>10<br />Social Recruiting - Facebook<br /><ul><li>Targeted Ads are Cost Effective
  27. 27. Facebook Fan Pages Build a Talent Network</li></li></ul><li>11<br /> Rapidly Create Facebook Ads<br />
  28. 28. 12<br /> Targeting Users by Profile Information<br />
  29. 29. 13<br /> Targeting Facebook Ads<br />
  30. 30. 14<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids & Budgets<br />
  31. 31. 15<br /> Campus Recruiting: Integrated Marketing<br />Facebook Ads combined with Live Event @ MIT <br />Build Brand & Talent Pipeline<br />Connect with Candidates in Hiring Cycle<br />Build Campus Career Office Relationship<br />
  32. 32. 16<br /> Building a Facebook Fan Page Strategy<br />Corporate Page vs. Dedicated Careers Page<br />
  33. 33. 17<br />Corporate Page vs. Dedicated Page<br />
  34. 34. 18<br />Facebook for Your Employment Brand<br />
  35. 35. 19<br />Facebook Fan Page = Engagement & Dist.<br />
  36. 36. 20<br />Facebook Fan Page = Dist. & Engagement <br />
  37. 37. 21<br />Tracking & Reporting = Recruiting ROI<br /><ul><li>Measure Spend
  38. 38. Tracking for ATS & Google Analytics
  39. 39. Modifying & Optimize</li></li></ul><li>22<br />Facebook Recruiting Ecosystem<br />
  40. 40. 23<br />Facebook Recruiting Ecosystem<br />
  41. 41. 24<br />Facebook Recruiting Ecosystem<br />
  42. 42. 25<br />Common Mistakes using Facebook<br /><ul><li> Job Pollution vs. Recruiting
  43. 43. SPAM
  44. 44. No Policy
  45. 45. Lone Wolves
  46. 46. Starts & Stops </li></li></ul><li>26<br />Facebook Recruitment Marketing Value<br /><ul><li>Serious Volume of Users
  47. 47. True Passive Candidate Audience
  48. 48. Low Cost Threshold to Start
  49. 49. Sophisticated Targeting for Ads –
  50. 50. Education
  51. 51. Employer
  52. 52. Geography
  53. 53. Interests
  54. 54. Fan Page to Engage Talent Community
  55. 55. Window into Corporate Culture</li></li></ul><li>27<br />Q&A<br />HireClix Contacts – <br />Scott Ryan – VP Client Services<br />scott.ryan@hireclix.com<br />Kev Wizst – Director of West Coast Client Services<br />Kev.wizst@hireclix.com<br />Neil Costa – Founder<br />neil.costa@hireclix.com<br />www.hireclix.com<br />www.twitter.com/hireclix<br />www.facebook.com/hireclix<br />
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