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Facebook Recruiting Strategies - HireClix - HireClix Social Recruiting Series - July 14th

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Facebook recruiting is a constant challenge today but where do you start? Learn how to target passive candidates on Facebook, build a Facebook fan page for recruiting and avoid some common …

Facebook recruiting is a constant challenge today but where do you start? Learn how to target passive candidates on Facebook, build a Facebook fan page for recruiting and avoid some common pitfalls.

HireClix is a recruitment marketing agency focused on helping clients use Facebook to hire and recruit talent. Learn how HireClix builds recruitment advertising campaigns on Facebook, LinkedIn and more.

Published in: Business, Technology

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Transcript

  • 1. Facebook Recruiting Strategies
    Educational Webinar Series: July 14th, 2011
  • 2. 2
    What to Expect Today
    • Quick Intro
    • 3. Webinar Topics
    • 4. Facebook Recruiting – It’s Serious, Start Now
    • 5. Are you Ready for Facebook?
    • 6. Driving Candidates with Targeted Facebook Ads
    • 7. Building a Facebook Fan Page Strategy
    • 8. Q&A
    • 9. Please Ask Away
    • 10. Social Media - Twitter - #hireclix#recruiting
  • 3
    Understanding your Core Value?
    About HireClix
    Based outside of Boston, MA – Gloucester, MA
    Offices in San Diego, CA & Santa Clara, CA
    Digital Recruitment Marketing Experience
    Former Monster.com Digital Marketing
    Develop Customized Recruitment Marketing
    Turn-key Recruitment Marketing Experts
    Provide Great Value and Zealous Service
  • 11. 4
    Go Beyond Job Boards – HireClix
  • 5
    Fish Where the Fish Are…
    661.5M Global Users
    * Inside Facebook - April 2011
  • 18. 6
    Facebook – It’s Serious
    2011 Ad Revenue - $4.05B
  • 19. 7
    Facebook – One Third of All Banner Ads
  • 20. 8
    Are you Ready for Facebook?
    • Are you trying to diversify your recruiting efforts?
    • 21. Do you use Facebook for personal activities?
    • 22. Do your employees use Facebook?
    • 23. Do you want to recruit talent from 18-65?
  • 9
    Initial Steps to Create a Facebook Presence
    • Create a Facebook Advertising Strategy
    • 24. Fan Page for Success
    • 25. Leveraging Proven Tools
    • 26. Build a Content Game Plan
  • 10
    Social Recruiting - Facebook
    • Targeted Ads are Cost Effective
    • 27. Facebook Fan Pages Build a Talent Network
  • 11
    Rapidly Create Facebook Ads
  • 28. 12
    Targeting Users by Profile Information
  • 29. 13
    Targeting Facebook Ads
  • 30. 14
    Bidding Strategies for PPC Campaigns
    Facebook Bids & Budgets
  • 31. 15
    Campus Recruiting: Integrated Marketing
    Facebook Ads combined with Live Event @ MIT
    Build Brand & Talent Pipeline
    Connect with Candidates in Hiring Cycle
    Build Campus Career Office Relationship
  • 32. 16
    Building a Facebook Fan Page Strategy
    Corporate Page vs. Dedicated Careers Page
  • 33. 17
    Corporate Page vs. Dedicated Page
  • 34. 18
    Facebook for Your Employment Brand
  • 35. 19
    Facebook Fan Page = Engagement & Dist.
  • 36. 20
    Facebook Fan Page = Dist. & Engagement
  • 37. 21
    Tracking & Reporting = Recruiting ROI
    • Measure Spend
    • 38. Tracking for ATS & Google Analytics
    • 39. Modifying & Optimize
  • 22
    Facebook Recruiting Ecosystem
  • 40. 23
    Facebook Recruiting Ecosystem
  • 41. 24
    Facebook Recruiting Ecosystem
  • 42. 25
    Common Mistakes using Facebook
  • 26
    Facebook Recruitment Marketing Value
    • Serious Volume of Users
    • 47. True Passive Candidate Audience
    • 48. Low Cost Threshold to Start
    • 49. Sophisticated Targeting for Ads –
    • 50. Education
    • 51. Employer
    • 52. Geography
    • 53. Interests
    • 54. Fan Page to Engage Talent Community
    • 55. Window into Corporate Culture
  • 27
    Q&A
    HireClix Contacts –
    Scott Ryan – VP Client Services
    scott.ryan@hireclix.com
    Kev Wizst – Director of West Coast Client Services
    Kev.wizst@hireclix.com
    Neil Costa – Founder
    neil.costa@hireclix.com
    www.hireclix.com
    www.twitter.com/hireclix
    www.facebook.com/hireclix