Facebook Recruiting Strategies<br />Educational Webinar Series: October 13th, 2011<br />
2<br />What to Expect Today<br /><ul><li>Quick Intro
Webinar Topics
Facebook Recruiting – It’s Serious, Start Now
Are you Ready for Facebook?
Driving Candidates with Targeted Facebook Ads
Building a Facebook Fan Page Strategy
Q&A
Please Ask Away</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston,...
4<br />
5<br />Fish Where the Fish Are…<br />750M Active Global Users<br />* Facebook.com - July2011 <br />
6<br />Facebook – It’s Serious<br />2011 Ad Revenue - $4.05B<br />
7<br />Competition will Only Get Tougher<br />
8<br />Common Mistakes using Facebook<br /><ul><li> No Clear Ownership
 Starts & Stops
 Job Pollution
 No Clear Recruiting Call to Action
 Lacks Authenticity</li></li></ul><li>9<br />Social Media – Facebook Recruiting<br /><ul><li>Targeted Ads are Cost Effective
Facebook Fan Pages Build  a Talent Network</li></li></ul><li>10<br />Initial Steps to Create a Facebook Presence<br /><ul>...
 Target Key Jobs
 Leverage Geo-graphic Targeting
  Fan Page for Success
  Leveraging Proven Tools
  Build a Content Game Plan</li></li></ul><li>11<br /> Rapidly Create Facebook Ads<br />
12<br /> Targeting Users by Profile Information<br />
13<br /> Targeting Facebook Ads<br />
14<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids & Budgets<br />
15<br /> Building a Facebook Fan Page Strategy<br />Corporate Page vs. Dedicated Careers Page<br />
Upcoming SlideShare
Loading in …5
×

Facebook recruiting strategies hire clix - social recruiting series - oct 13th

726 views
667 views

Published on

Facebook Recruitment Advertising Strategy by HireClix

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
726
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook recruiting strategies hire clix - social recruiting series - oct 13th

  1. 1. Facebook Recruiting Strategies<br />Educational Webinar Series: October 13th, 2011<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Quick Intro
  3. 3. Webinar Topics
  4. 4. Facebook Recruiting – It’s Serious, Start Now
  5. 5. Are you Ready for Facebook?
  6. 6. Driving Candidates with Targeted Facebook Ads
  7. 7. Building a Facebook Fan Page Strategy
  8. 8. Q&A
  9. 9. Please Ask Away</li></li></ul><li>3<br />Understanding your Core Value?<br /> About HireClix<br />Based outside of Boston, MA – Gloucester, MA<br />Offices in San Diego, CA & Santa Clara, CA<br />Digital Recruitment Marketing Experience<br />Former Monster.com Digital Marketing<br />Knowledge of Recruiting, Digital Marketing, Communications & Branding <br />Turn-key Recruitment Marketing Experts<br />Provide Great Value and Zealous Service<br />
  10. 10. 4<br />
  11. 11. 5<br />Fish Where the Fish Are…<br />750M Active Global Users<br />* Facebook.com - July2011 <br />
  12. 12. 6<br />Facebook – It’s Serious<br />2011 Ad Revenue - $4.05B<br />
  13. 13. 7<br />Competition will Only Get Tougher<br />
  14. 14. 8<br />Common Mistakes using Facebook<br /><ul><li> No Clear Ownership
  15. 15. Starts & Stops
  16. 16. Job Pollution
  17. 17. No Clear Recruiting Call to Action
  18. 18. Lacks Authenticity</li></li></ul><li>9<br />Social Media – Facebook Recruiting<br /><ul><li>Targeted Ads are Cost Effective
  19. 19. Facebook Fan Pages Build a Talent Network</li></li></ul><li>10<br />Initial Steps to Create a Facebook Presence<br /><ul><li> Create a Facebook Advertising Strategy
  20. 20. Target Key Jobs
  21. 21. Leverage Geo-graphic Targeting
  22. 22. Fan Page for Success
  23. 23. Leveraging Proven Tools
  24. 24. Build a Content Game Plan</li></li></ul><li>11<br /> Rapidly Create Facebook Ads<br />
  25. 25. 12<br /> Targeting Users by Profile Information<br />
  26. 26. 13<br /> Targeting Facebook Ads<br />
  27. 27. 14<br />Bidding Strategies for PPC Campaigns<br />Facebook Bids & Budgets<br />
  28. 28. 15<br /> Building a Facebook Fan Page Strategy<br />Corporate Page vs. Dedicated Careers Page<br />
  29. 29. 16<br />Corporate Page vs. Dedicated Page<br />
  30. 30. 17<br />Facebook for Your Employment Brand<br />
  31. 31. 18<br /> Fan Page – Content is Key<br />
  32. 32. 19<br /> Campus Recruiting: Integrated Marketing<br />Facebook Ads combined with Live Event @ MIT <br />Build Brand & Talent Pipeline<br />Connect with Candidates in Hiring Cycle<br />Build Campus Career Office Relationship<br />
  33. 33. 20<br /> Facebook Campus Recruiting by the numbers<br /><ul><li>Date: May 18, 2011 @ MIT – Finals Week
  34. 34. More than 250-300 students braved the rain and came out to the campus event
  35. 35. Food truck sold out in three hours
  36. 36. Facebook ads targeted 480 MIT students
  37. 37. The campaign generated 7,000 impressions on campus
  38. 38. The Facebook ads sparked word of mouth among the students, and many students at the event said they had heard about the food truck through e-mails and texts they received from friends.</li></li></ul><li>21<br />Facebook Recruiting Ecosystem<br />
  39. 39. 22<br />Facebook Recruiting Ecosystem<br />
  40. 40. 23<br />Facebook Recruiting Ecosystem<br />
  41. 41. 24<br />Tracking & Reporting = Recruiting ROI<br /><ul><li>Measure Spend
  42. 42. Tracking for ATS & Google Analytics
  43. 43. Modifying & Optimize</li></li></ul><li>25<br />Recruitment Marketing by Channel<br />
  44. 44. 26<br />Facebook Recruitment Opportunities<br /><ul><li>Serious Volume of Users
  45. 45. True Passive Candidate Audience
  46. 46. Low Cost Threshold to Start
  47. 47. Sophisticated Targeting for Ads –
  48. 48. Education
  49. 49. Employer
  50. 50. Geography
  51. 51. Interests
  52. 52. Fan Page to Engage Talent Community
  53. 53. Window into Corporate Culture</li></li></ul><li>27<br />Go Beyond Job Boards – HireClix<br /><ul><li>Social Recruiting
  54. 54. Facebook
  55. 55. LinkedIN
  56. 56. Targeted Recruiting Ads
  57. 57. Pay-Per-Click Recruiting
  58. 58. SEO for Recruiting
  59. 59. Content Development</li></li></ul><li>28<br />Q&A<br />HireClix Contacts – <br />Scott Ryan – VP Client Services<br />scott.ryan@hireclix.com<br />Kev Wizst – Director of West Coast Client Services<br />Kev.wizst@hireclix.com<br />Neil Costa – Founder & CEO<br />neil.costa@hireclix.com<br />www.hireclix.com<br />www.twitter.com/hireclix<br />www.facebook.com/hireclix<br />

×