Your SlideShare is downloading. ×
Facebook recruiting strategies   hire clix - social recruiting series - august 11th
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Facebook recruiting strategies hire clix - social recruiting series - august 11th

667
views

Published on

Recruitment Advertising with Facebook - Use Facebook Fan Page for Recruiting HireClix - Recruitment Marketing Agency

Recruitment Advertising with Facebook - Use Facebook Fan Page for Recruiting HireClix - Recruitment Marketing Agency

Published in: Career, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
667
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Facebook Recruiting Strategies
    Educational Webinar Series: August11th, 2011
  • 2. 2
    What to Expect Today
    • Quick Intro
    • 3. Webinar Topics
    • 4. Facebook Recruiting – It’s Serious, Start Now
    • 5. Are you Ready for Facebook?
    • 6. Driving Candidates with Targeted Facebook Ads
    • 7. Building a Facebook Fan Page Strategy
    • 8. Q&A
    • 9. Please Ask Away
    • 10. Social Media - Twitter - #hireclix#recruiting
  • 3
    Fish Where the Fish Are…
    661.5M Global Users
    * Inside Facebook - April 2011
  • 11. 4
    Facebook – It’s Serious
    2011 Ad Revenue - $4.05B
  • 12. 5
    Facebook – One Third of All Banner Ads
  • 13. 6
    Are you Ready for Facebook?
    • Are you trying to diversify your recruiting efforts?
    • 14. Do you use Facebook for personal activities?
    • 15. Do your employees use Facebook?
    • 16. Do you want to recruit talent from 18-65?
  • 7
    Initial Steps to Create a Facebook Presence
    • Create a Facebook Advertising Strategy
    • 17. Fan Page for Success
    • 18. Leveraging Proven Tools
    • 19. Build a Content Game Plan
  • 8
    Social Recruiting - Facebook
    • Targeted Ads are Cost Effective
    • 20. Facebook Fan Pages Build a Talent Network
  • 9
    Rapidly Create Facebook Ads
  • 21. 10
    Targeting Users by Profile Information
  • 22. 11
    Targeting Facebook Ads
  • 23. 12
    Bidding Strategies for PPC Campaigns
    Facebook Bids & Budgets
  • 24. 13
    Campus Recruiting: Integrated Marketing
    Facebook Ads combined with Live Event @ MIT
    Build Brand & Talent Pipeline
    Connect with Candidates in Hiring Cycle
    Build Campus Career Office Relationship
  • 25. 14
    Building a Facebook Fan Page Strategy
    Corporate Page vs. Dedicated Careers Page
  • 26. 15
    Corporate Page vs. Dedicated Page
  • 27. 16
    Facebook for Your Employment Brand
  • 28. 17
    Facebook Fan Page = Engagement & Dist.
  • 29. 18
    Facebook Fan Page = Dist. & Engagement
  • 30. 19
    Tracking & Reporting = Recruiting ROI
    • Measure Spend
    • 31. Tracking for ATS & Google Analytics
    • 32. Modifying & Optimize
  • 20
    Facebook Recruiting Ecosystem
  • 33. 21
    Facebook Recruiting Ecosystem
  • 34. 22
    Facebook Recruiting Ecosystem
  • 35. 23
    Common Mistakes using Facebook
  • 24
    Facebook Recruitment Marketing Value
    • Serious Volume of Users
    • 40. True Passive Candidate Audience
    • 41. Low Cost Threshold to Start
    • 42. Sophisticated Targeting for Ads –
    • 43. Education
    • 44. Employer
    • 45. Geography
    • 46. Interests
    • 47. Fan Page to Engage Talent Community
    • 48. Window into Corporate Culture
  • 25
    Understanding your Core Value?
    About HireClix
    Based outside of Boston, MA – Gloucester, MA
    Offices in San Diego, CA & Santa Clara, CA
    Digital Recruitment Marketing Experience
    Former Monster.com Digital Marketing
    Develop Customized Recruitment Marketing
    Turn-key Recruitment Marketing Experts
    Provide Great Value and Zealous Service
  • 49. 26
    Go Beyond Job Boards – HireClix
  • 27
    Q&A
    HireClix Contacts –
    Scott Ryan – VP Client Services
    scott.ryan@hireclix.com
    Kev Wizst – Director of West Coast Client Services
    Kev.wizst@hireclix.com
    Neil Costa – Founder
    neil.costa@hireclix.com
    www.hireclix.com
    www.twitter.com/hireclix
    www.facebook.com/hireclix