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Session 26   Power Point
 

Session 26 Power Point

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    Session 26   Power Point Session 26 Power Point Presentation Transcript

    • Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters.
    • A 7 Step Social Marketing Approach
      • Knowledge
      • Desire
      • Skills
      • Optimism
      • Facilitation
      • Stimulation
      • Reinforcement
    • Goal of Social Marketing Campaign Social marketing aims to ‘reach’ one or a number of target groups in order to initiate and effect changes in their ideas and behavior.
    • Planning a Social Marketing Campaign
      • Determine the specific information you need
      • Look for previously collected, or secondary, information that will meet your needs
      • Collect any additional, or primary, information you need
        • Observation
        • Mail, telephone or in-person surveys
        • Focus groups
      • Present your plan to others for evaluation
    • Potential Media Components for a Social Marketing Campaign
      • Television
      • Radio
      • Newspapers (Daily and weekly)
      • News Magazines
      • Popular magazines
      • Internet
      • Direct marketing (mail and phone)
      • Public appearances
      • Public rallies
      • Films
    • Media Production and Dissemination Materials
      • Television ads
      • Radio ads
      • Print ads
      • Press releases and statements
      • Website
      • Direct marketing materials