Session 26 Power Point

  • 259 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
259
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters.
  • 2. A 7 Step Social Marketing Approach
    • Knowledge
    • Desire
    • Skills
    • Optimism
    • Facilitation
    • Stimulation
    • Reinforcement
  • 3. Goal of Social Marketing Campaign Social marketing aims to ‘reach’ one or a number of target groups in order to initiate and effect changes in their ideas and behavior.
  • 4. Planning a Social Marketing Campaign
    • Determine the specific information you need
    • Look for previously collected, or secondary, information that will meet your needs
    • Collect any additional, or primary, information you need
      • Observation
      • Mail, telephone or in-person surveys
      • Focus groups
    • Present your plan to others for evaluation
  • 5. Potential Media Components for a Social Marketing Campaign
    • Television
    • Radio
    • Newspapers (Daily and weekly)
    • News Magazines
    • Popular magazines
    • Internet
    • Direct marketing (mail and phone)
    • Public appearances
    • Public rallies
    • Films
  • 6. Media Production and Dissemination Materials
    • Television ads
    • Radio ads
    • Print ads
    • Press releases and statements
    • Website
    • Direct marketing materials