Your SlideShare is downloading. ×
Session 26   Power Point
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Session 26 Power Point

281
views

Published on

Published in: Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
281
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters.
  • 2. A 7 Step Social Marketing Approach
    • Knowledge
    • Desire
    • Skills
    • Optimism
    • Facilitation
    • Stimulation
    • Reinforcement
  • 3. Goal of Social Marketing Campaign Social marketing aims to ‘reach’ one or a number of target groups in order to initiate and effect changes in their ideas and behavior.
  • 4. Planning a Social Marketing Campaign
    • Determine the specific information you need
    • Look for previously collected, or secondary, information that will meet your needs
    • Collect any additional, or primary, information you need
      • Observation
      • Mail, telephone or in-person surveys
      • Focus groups
    • Present your plan to others for evaluation
  • 5. Potential Media Components for a Social Marketing Campaign
    • Television
    • Radio
    • Newspapers (Daily and weekly)
    • News Magazines
    • Popular magazines
    • Internet
    • Direct marketing (mail and phone)
    • Public appearances
    • Public rallies
    • Films
  • 6. Media Production and Dissemination Materials
    • Television ads
    • Radio ads
    • Print ads
    • Press releases and statements
    • Website
    • Direct marketing materials

×