Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters.
A 7 Step Social Marketing Approach
Goal of Social Marketing Campaign Social marketing aims to ‘reach’ one or a number of target groups in order to initiate and effect changes in their ideas and behavior.
Planning a Social Marketing Campaign
Determine the specific information you need
Look for previously collected, or secondary, information that will meet your needs
Collect any additional, or primary, information you need
Mail, telephone or in-person surveys
Present your plan to others for evaluation
Potential Media Components for a Social Marketing Campaign