Brazil is the 7th largest economy in the World. In
recent years it has passed through important social,
economic and political changes. With a well-
established democracy, the country is one of the
most important emerging markets, with a relatively
stable economy. The poverty is diminishing with a
growing middle class, high employment levels and
many investments in infrastructure.
Brazil is the fifth-placed in the ranking of internet access,
with 140 millions people accessing
2009 2010 2011 2013 2014
Number of E-Consumers in Brazil
Source: WebShoppers - E-bit
2009 2010 2011 2012 2013 2014
Turnover of E-Consumers in Brazil
Source: WebShoppers - E-bit
What does Brazilians want?
52% want more independent cultural and artistic projects
41% want social or environmental projects
24% want entrepreneurial projects which encouraging new
businesses and initiatives
In late March, the Brazilian Association of Administrators of Equity
Crowdfunding Platforms (Abpec) delivered to the Securities
Commission (CVM) a proposal for self-regulation of the collective
funding to stimulate investment in small businesses.
Brazilians want (and they are) looking
to the future
By now, Kickstarter has 103 Brazilians
So, it’s time to Kickstarter open
your doors to Brazil
1. Huge business opportunities for Kickstarter
2. Innovative and creative entrepreneurs seeking
for a chance to show their ideas to the world
3. Market with only one significant player, but
totally focused on social business
4. Brazil is the gate to South America
You’ll need someone who understands
the Brazilian market and knows about
innovation, crowdsourcing and all the
Let me introduce myself:
My name is Hiran Eduardo Murbach.
I live in São Paulo, I have 37 years old and I’m
graduated in Law with MBA in Marketing at
PUC-SP, one of the better Brazilians
I’ve already worked as a lawyer, I was a
entrepreneur and now I’m a Innovation
Project Manager in a consulting innovation
I have extensive experience in managing commercial area, digital and
consumer legislation, Digital Marketing, Social Media, Social Commerce,
Entrepreneurship, Startups, Innovation, Design Thinking and Business
I’m speaker of Social Media, Social Commerce, E-Commerce, Startups,
Creativity and Innovation.
I’m Professor at the Startups Laboratory, at CIC ESPM, one of the most
important marketing school.
I’m Professor of entrepreneurship and e-commerce innovation at
Internet Innovation, specialized in digital marketing.
And I’m the co-author of the book "Quebrando: aprendendo com os
erros dos outros“, that was financed and released through a
crowdfunding project in 2013.
For all these reasons, I’m sure I’m the
right person to this opportunity
Thanks a lot!
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