Kickstarter

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Kickstarter

  1. 1. Dear Kickstarter friends, do you know Brazil?
  2. 2. Brazil is the 7th largest economy in the World. In recent years it has passed through important social, economic and political changes. With a well- established democracy, the country is one of the most important emerging markets, with a relatively stable economy. The poverty is diminishing with a growing middle class, high employment levels and many investments in infrastructure.
  3. 3. Brazil is the fifth-placed in the ranking of internet access, with 140 millions people accessing
  4. 4. 0 10 20 30 40 50 60 2009 2010 2011 2013 2014 Number of E-Consumers in Brazil Source: WebShoppers - E-bit
  5. 5. 0 2 4 6 8 10 12 14 16 2009 2010 2011 2012 2013 2014 Turnover of E-Consumers in Brazil US$ Billions Forecast Source: WebShoppers - E-bit
  6. 6. But... and crowdfunding?
  7. 7. Bicharia – http://www.bicharia.com.br Benfeitoria – http://benfeitoria.com Catarse – http://catarse.me Garupa - http://garupa.juntos.com.vc Ideame – http://idea.me Juntos – http://www.juntos.com.vc Kickante - http://www.kickante.com.br Impulso – http://www.impulso.org.br Salve Esporte - http://www.salvesport.com Sibite - http://www.sibite.com.br Startando – http://www.startando.com.br Vakinha – http://www.vakinha.com.br There’re 12 crowdfunding sites in Brazil
  8. 8. And only one big player
  9. 9. Since 2011, Catarse has captured more than US$ 5.75 millions, with 1,600 projects and 105,000 supporters, practically dominating the market of crowdfunding in Brazil
  10. 10. And here are some numbers of crowdfunding in Brazil, according to Catarse
  11. 11. 63% of the supporters live at southeastern Brazil (São Paulo and Rio de Janeiro – the most important financial centers)
  12. 12. 50% of the supporters are between 18 and 30 years old
  13. 13. 21% 24% 28% 14% 7% 5% 1% Monthly income from supporters < US$ 700 US$ 700 - US$ 1400 US$ 1400 - US$ 2800 US$ 2800 - 4400 US$ 4400 - 6600 US$ 6600 - US$ 13200 > US$ 13200
  14. 14. 4% 27% 54% 10% 5% Number of project per supporter 0 1 2 -5 6 -10 > 10
  15. 15. 0% 5% 10% 15% 20% 25% < US$ 885 US$ 885 - US$ 2200 US$ 2200 - US$ 4400 US$ 4400 - US$ 8800 US$ 8800 - US$ 22000 > US$ 22000 The collection of each project
  16. 16. What does Brazilians want? 52% want more independent cultural and artistic projects 41% want social or environmental projects 24% want entrepreneurial projects which encouraging new businesses and initiatives
  17. 17. http://economia.terra.com.br/vida-de-empresario/empresarios-querem-financiar- negocios-via-crowdfunding,d7bff2293d245410VgnVCM4000009bcceb0aRCRD.html In late March, the Brazilian Association of Administrators of Equity Crowdfunding Platforms (Abpec) delivered to the Securities Commission (CVM) a proposal for self-regulation of the collective funding to stimulate investment in small businesses. And more!
  18. 18. Brazilians want (and they are) looking to the future
  19. 19. By now, Kickstarter has 103 Brazilians projects
  20. 20. So, it’s time to Kickstarter open your doors to Brazil
  21. 21. 1. Huge business opportunities for Kickstarter 2. Innovative and creative entrepreneurs seeking for a chance to show their ideas to the world 3. Market with only one significant player, but totally focused on social business 4. Brazil is the gate to South America Why?
  22. 22. Ok, and...?
  23. 23. You’ll need someone who understands the Brazilian market and knows about innovation, crowdsourcing and all the stuff
  24. 24. Let me introduce myself: My name is Hiran Eduardo Murbach. I live in São Paulo, I have 37 years old and I’m graduated in Law with MBA in Marketing at PUC-SP, one of the better Brazilians universities. I’ve already worked as a lawyer, I was a entrepreneur and now I’m a Innovation Project Manager in a consulting innovation firm.
  25. 25. I have extensive experience in managing commercial area, digital and consumer legislation, Digital Marketing, Social Media, Social Commerce, Entrepreneurship, Startups, Innovation, Design Thinking and Business Model Generation. I’m speaker of Social Media, Social Commerce, E-Commerce, Startups, Creativity and Innovation. I’m Professor at the Startups Laboratory, at CIC ESPM, one of the most important marketing school. I’m Professor of entrepreneurship and e-commerce innovation at Internet Innovation, specialized in digital marketing. My experience
  26. 26. And I’m the co-author of the book "Quebrando: aprendendo com os erros dos outros“, that was financed and released through a crowdfunding project in 2013.
  27. 27. For all these reasons, I’m sure I’m the right person to this opportunity
  28. 28. Thanks a lot! www.hemurbach.com.br hemurbach@gmail.com Let’s talk? br.linkedin.com/in/hemurbach/

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