HipHollywood Media Kit

MEDIA KIT

About Hip Hollywood
Founded by TV personality and host of The Insider Kevin Frazier, HipHollywood.com is the premier destination featuring music, sports and entertainment news geared towards the urban consumer. HipHollywood.com is a content partner for The Insiderand offers breaking news, up-to-the moment pop culture information, photos and exclusive interviews with today’s top stars in music, sports, television and film. The company is committed to providing exclusive news delivered daily.
HipHollywood.com delivers the ideal avenue for reaching African American consumers with an affinity for urban entertainment and lifestyle products and services. Advertising partners include Ford Motor Company, Moet, AOL, and GLAM Media.

Stats & Demographics
VIEWS / MONTH
April ’11 101,000
May ’11 127,000
June ’11 (proj) 167,000
* Our YouTube channel receives more than 40,000 views per day
GENDERFemale 61%
Male 39%
AGE18 - 34 47%
35 – 54 38%
HOUSEHOLD INCOME$30K+ 35%
$60K+ 20%
$100K+ 25%
* Based on combined data from Google Analytics, Alexa, Compete, and Quantcast

Opportunities: Exclusive Video Content
HipHollywood.com, in conjunction with Kevin Frazier Productions, creates custom video content for HipHollywood.com and YouTube as well as other partners including TV1, Russel Simmons’ Global Grind, GLAM Network, Ford, Moet and many more.
HipHollywood.com has created custom, sponsored microsites featuring video and editorial content surrounding awards shows and entertainment events.
CASE STUDY: Ford Fusion & 2009 BET Awards:
HipHollywood.com produced more than 20 videos featuring exclusive interviews from the BET Awards sponsored by Ford.
The branded videos were placed throughout the GLAM Network of sites and received more than 2 million views.
HipHollywood.com has created exclusive video content for other brands including Moet & Chandon, will.i.am’s DipDive.com and more.

Opportunities: Custom Micro-site
Integrated micro-sites offer custom and sponsored content, homepage presence and social media promotion.
Our custom designed micro-sites feature content written and produced by HipHollywood. editors as well as sponsored content from the brand partner. Offering 100% share of voice, micro-sites are highlighted on the HipHollywood.com homepage for at least 2 weeks.
CASE STUDY: Moet & Chandon’s The Rose Lounge
Featured more than xx custom videos as well as dozens of pieces of exclusive editorial content focused on celebrity weddings and celebrations.
The Rose Lounge microsite was promoted throughout the GlobalGrind network of sites and reached over 5 million unique visitors.
HipHollywoodhas created successful micro-sites with additional brand partners including Ustream, GLAM Network, Ford and The US Virgin Islands.

Additional Opportunities
In addition to standard IAB banner placements, HipHollywood.comis able to create a variety of integrated opportunities with brands that fully maximize awareness in front of our loyal, niche audience of urban trendsetters.
HipHollywood.com founder Kevin Frazier is available for custom videos and integrated opportunities as well.
Contact Matt Steffe or Lolita Carrico to learn more.

HipHollywood Media Kit

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HipHollywood Media Kit Presentation Transcript