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Getting the Most out of Your Drupal Website

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Presentation given to OSU Extension FCD Statewide Conference - March 2009

Presentation given to OSU Extension FCD Statewide Conference - March 2009

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  • Thanks…for this second attempt at entertaining FCD
  • Transcript

    • 1. Getting the Most Out of Your Website Jeff Hino Learning Technology Leader
    • 2. Getting the Most Out of Your Website Jeff Hino Learning Technology Leader Drupal <
    • 3.
      • Why Drupal
      • Best Practices
      • The Future
      Getting the Most Out of Your Website Drupal <
    • 4.
      • “Your website isn’t something people read, it’s something they do. Visiting your site is an activity.”
        • Industry newsletter
      Getting the Most Out of Your Website Drupal <
    • 5.
      • TV is a “Lean-back” medium
      • The Internet is a &quot;lean-forward&quot; medium…
      Getting the Most Out of Your Website Drupal <
    • 6. Why Drupal?
    • 7. Why Drupal?
      • Drupal is an open-source, web-based Content Management System (CMS)
      • Database content storage
      • Allows content control, editing, and uses of templates
      • Requires very little programming to maintain content
      • Centralized training and support
    • 8. Why Drupal?
      • Consistent look & feel across all of Extension
      • Reinforce image as a unified organization
      • Efficient updating of links and content
      • Easy to navigate
      • Robust search engine
      • Ready for the future!
    • 9. A New Look for Extension Websites
    • 10. A New Look for Extension Websites LEFT RAIL: Local site information
    • 11. A New Look for Extension Websites TOP RAIL: Primary navigation (same for all sites)
    • 12. A New Look for Extension Websites RIGHT RAIL: Publications & events (same for all sites)
    • 13. A New Look for Extension Websites Local Content Area
    • 14. Best Practices
      • Planning your website
      • Writing
      • Designing
      • Maintaining
      Successful Website Checklist
      • • --------------------------------------------
      • • --------------------------------------------
      • --------------------------------------------
      • --------------------------------------------
    • 15. Planning
      • Goal analysis
      • Audience analysis
      • Content audit
    • 16. Planning
      • Goal analysis
        • Your content has to have a goal!
        • Does the content help the audience quickly attain the goal?
      • Audience analysis
        • Current audiences
        • Potential new audiences
    • 17. Planning
      • Redeveloping your website: Clean out your attic!
      • Do your pages need to be revised, or deleted?
      • Identify topics & navigation
      Content audit
    • 18. Planning
    • 19. Writing for the Web
      • “ If you’re talking about writing, that’s easy; write in English, using proper punctuation, capitalization, etc., and simple words. Tell the whole story in the first sentence of no more than three lines, one sentence per paragraph.
      • Get to the point quickly; write concisely, in the active voice; avoid redundancies; write in the past tense; attribute properly; when you change speakers, attribute first.
    • 20. Writing for the Web
      • If you’re talking about appearance online, use a sans serif type, 12-point (for ease of reading), write no more than five lines per paragraph and skip a line between paragraphs. No need to indent the first line.
      • Every four paragraphs, insert a subhead telling what’s coming next.
    • 21. Writing for the Web
      • “ Remember, the Bible describes creation in fewer than 800 words, so be wary of writing more than 300 words on almost any topic. What else do you need to know?”
      • Dr. Tom Knecht, Head
      • Agricultural Communications
      • Mississippi State University
    • 22. Writing for the Web People browsing the web don’t read; they scan and skim.
    • 23. Writing for the Web
      • Avoid Information Overload
      • All text = B-o-r-i-n-g!
        • Break up the paragraphs with headings, subheadings, captions, images, videos, etc. Make your content visually interesting.
        • You can always link to a PDF document for those who want more in-depth information.
    • 24. Designing for the Web
      • Each element…both text and images…should help the reader understand your message.
      • Less is more. Use white space.
      • Have a strong home page.
    • 25. Designing for the Web
      • Your home page should:
      • Successfully communicate what your website is about.
      • Be short & sweet.
      • Put compelling, interesting information before the fold
      • Grab their attention…or lose ‘em.
      • Keep them awake!
      • Tell your visitor where to go
      • Be awesome.
    • 26. Designing for the Web Create dominant elements Follow nature’s spiral shape pattern to create a coherent look and feel.
    • 27. Search Engine Optimization (SEO)
      • How do you get the search engines to give a high ranking to your website?
        • Drupal does this well…
        • Layout
        • Keyword density
        • Choose a meaningful title -->URL
    • 28. Where Are We Headed?
      • “Your website isn’t something people read, it’s something they do. Visiting your site is an activity.”
        • Industry newsletter
    • 29. Where Are We Headed?
      • Interactivity
      • http://thisisthefuture.com:
      • We're building the infrastructure in Drupal
    • 30. Where Are We Headed?
      • We're building the infrastructure in Drupal
      • Social Media (Web 2.0) features
        • Blogs
    • 31. Blogging
      • 15.5 million active blogs
      • Use social media as a means of going where people are in order to connect and communicate.
    • 32. Blogging
      • Robert Emanuel, Extension Water Specialist
      •   H2ONCoast blog
        • Uses OSU blog service
    • 33. Where Are We Headed?
      • We're building the infrastructure in Drupal
      • Social Media (Web 2.0) features
        • Blogs
      • Easy to post video
    • 34. Where Are We Headed?
      • We're building the infrastructure in Drupal
      • Social Media (Web 2.0) features
        • Blogs
      • Easy to post video
      • Pachyderm
        • Pachyderm is an open-source web-based, media-rich interactive flash presentation authoring and publishing system.
    • 35. The Three C’s…
      • Communication
      • Content
      • Commitment
      FCD
    • 36. Commitment… Then… Now… Next…
    • 37. Where Are We Headed?
      • We're building the infrastructure in Drupal
      • A seamless, easily shared online centrally managed database that links Oregonians to trusted, research-based sources of Extension information… you!
      FCD
    • 38.
      • Thank you!
      Jeff Hino Learning Technology Leader EESC Kerr 422 (541) 737-3381

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