Getting the Most out of Your Drupal Website
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Presentation given to OSU Extension FCD Statewide Conference - March 2009

Presentation given to OSU Extension FCD Statewide Conference - March 2009

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  • Thanks…for this second attempt at entertaining FCD

Transcript

  • 1. Getting the Most Out of Your Website Jeff Hino Learning Technology Leader
  • 2. Getting the Most Out of Your Website Jeff Hino Learning Technology Leader Drupal <
  • 3.
    • Why Drupal
    • Best Practices
    • The Future
    Getting the Most Out of Your Website Drupal <
  • 4.
    • “Your website isn’t something people read, it’s something they do. Visiting your site is an activity.”
      • Industry newsletter
    Getting the Most Out of Your Website Drupal <
  • 5.
    • TV is a “Lean-back” medium
    • The Internet is a &quot;lean-forward&quot; medium…
    Getting the Most Out of Your Website Drupal <
  • 6. Why Drupal?
  • 7. Why Drupal?
    • Drupal is an open-source, web-based Content Management System (CMS)
    • Database content storage
    • Allows content control, editing, and uses of templates
    • Requires very little programming to maintain content
    • Centralized training and support
  • 8. Why Drupal?
    • Consistent look & feel across all of Extension
    • Reinforce image as a unified organization
    • Efficient updating of links and content
    • Easy to navigate
    • Robust search engine
    • Ready for the future!
  • 9. A New Look for Extension Websites
  • 10. A New Look for Extension Websites LEFT RAIL: Local site information
  • 11. A New Look for Extension Websites TOP RAIL: Primary navigation (same for all sites)
  • 12. A New Look for Extension Websites RIGHT RAIL: Publications & events (same for all sites)
  • 13. A New Look for Extension Websites Local Content Area
  • 14. Best Practices
    • Planning your website
    • Writing
    • Designing
    • Maintaining
    Successful Website Checklist
    • • --------------------------------------------
    • • --------------------------------------------
    • --------------------------------------------
    • --------------------------------------------
  • 15. Planning
    • Goal analysis
    • Audience analysis
    • Content audit
  • 16. Planning
    • Goal analysis
      • Your content has to have a goal!
      • Does the content help the audience quickly attain the goal?
    • Audience analysis
      • Current audiences
      • Potential new audiences
  • 17. Planning
    • Redeveloping your website: Clean out your attic!
    • Do your pages need to be revised, or deleted?
    • Identify topics & navigation
    Content audit
  • 18. Planning
  • 19. Writing for the Web
    • “ If you’re talking about writing, that’s easy; write in English, using proper punctuation, capitalization, etc., and simple words. Tell the whole story in the first sentence of no more than three lines, one sentence per paragraph.
    • Get to the point quickly; write concisely, in the active voice; avoid redundancies; write in the past tense; attribute properly; when you change speakers, attribute first.
  • 20. Writing for the Web
    • If you’re talking about appearance online, use a sans serif type, 12-point (for ease of reading), write no more than five lines per paragraph and skip a line between paragraphs. No need to indent the first line.
    • Every four paragraphs, insert a subhead telling what’s coming next.
  • 21. Writing for the Web
    • “ Remember, the Bible describes creation in fewer than 800 words, so be wary of writing more than 300 words on almost any topic. What else do you need to know?”
    • Dr. Tom Knecht, Head
    • Agricultural Communications
    • Mississippi State University
  • 22. Writing for the Web People browsing the web don’t read; they scan and skim.
  • 23. Writing for the Web
    • Avoid Information Overload
    • All text = B-o-r-i-n-g!
      • Break up the paragraphs with headings, subheadings, captions, images, videos, etc. Make your content visually interesting.
      • You can always link to a PDF document for those who want more in-depth information.
  • 24. Designing for the Web
    • Each element…both text and images…should help the reader understand your message.
    • Less is more. Use white space.
    • Have a strong home page.
  • 25. Designing for the Web
    • Your home page should:
    • Successfully communicate what your website is about.
    • Be short & sweet.
    • Put compelling, interesting information before the fold
    • Grab their attention…or lose ‘em.
    • Keep them awake!
    • Tell your visitor where to go
    • Be awesome.
  • 26. Designing for the Web Create dominant elements Follow nature’s spiral shape pattern to create a coherent look and feel.
  • 27. Search Engine Optimization (SEO)
    • How do you get the search engines to give a high ranking to your website?
      • Drupal does this well…
      • Layout
      • Keyword density
      • Choose a meaningful title -->URL
  • 28. Where Are We Headed?
    • “Your website isn’t something people read, it’s something they do. Visiting your site is an activity.”
      • Industry newsletter
  • 29. Where Are We Headed?
    • Interactivity
    • http://thisisthefuture.com:
    • We're building the infrastructure in Drupal
  • 30. Where Are We Headed?
    • We're building the infrastructure in Drupal
    • Social Media (Web 2.0) features
      • Blogs
  • 31. Blogging
    • 15.5 million active blogs
    • Use social media as a means of going where people are in order to connect and communicate.
  • 32. Blogging
    • Robert Emanuel, Extension Water Specialist
    •   H2ONCoast blog
      • Uses OSU blog service
  • 33. Where Are We Headed?
    • We're building the infrastructure in Drupal
    • Social Media (Web 2.0) features
      • Blogs
    • Easy to post video
  • 34. Where Are We Headed?
    • We're building the infrastructure in Drupal
    • Social Media (Web 2.0) features
      • Blogs
    • Easy to post video
    • Pachyderm
      • Pachyderm is an open-source web-based, media-rich interactive flash presentation authoring and publishing system.
  • 35. The Three C’s…
    • Communication
    • Content
    • Commitment
    FCD
  • 36. Commitment… Then… Now… Next…
  • 37. Where Are We Headed?
    • We're building the infrastructure in Drupal
    • A seamless, easily shared online centrally managed database that links Oregonians to trusted, research-based sources of Extension information… you!
    FCD
  • 38.
    • Thank you!
    Jeff Hino Learning Technology Leader EESC Kerr 422 (541) 737-3381