Newer, Deeper Connections in Health IT: Application of Social Media for Healthcare Organizations.


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Presentation by Cesar Torres, Web Manager for HIMSS, on application of social media for healthcare organizations. Presented on July 16, 2010. For more, see

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Newer, Deeper Connections in Health IT: Application of Social Media for Healthcare Organizations.

  1. 1. Newer, Deeper Connections in Health IT<br />Application Of Social Media For Healthcare Organizations<br />Cesar Torres, Web Manager, HIMSS<br />AMDIS Physician-Computer Connection Symposium<br />July 2010<br />
  2. 2. Pinning Down A Definition<br />Defining Social Media<br />Collaborative process through which information (news, photos, videos, links, podcasts) is created, shared and/or altered via social networking websites.<br />How does the digital native define social media? To them, it’s ingrained in communications—no different than email or texting.<br />
  3. 3. Social Media Sites<br />(as we move away from the desktop, these services become platform independent. Connect anywhere, anytime using BlackBerries, iPhones, tablets, etc.)<br />
  4. 4. HIMSS: Why Enter Social Media?<br />Started three communities in 2008 to complement existing member outreach tools, and grow industry awareness.<br />Has evolved to a fully integrated component of communications, PR, marketing, outreach and customer service.<br />
  5. 5. Social media use<br />is not about technology.<br />
  6. 6. Social media use<br />is about people and real relationships.<br />
  7. 7. HIMSS Social Media Communities<br /><ul><li>@HIMSS (5,000+ followers)
  8. 8. HIMSS Group (30,000+ members)
  9. 9. HIMSS Page(2,200+members)
  10. 10. Wikis and HIMSS YouTube Channel (New in 2010)</li></ul>Group Managers: Cesar Torres and Cari McLean<br />
  11. 11. Guiding Principles <br />of HIMSS’ Social Media Policy<br /><ul><li> Accomplish HIMSS’ mission for improving patient care </li></ul>through health IT<br /><ul><li> Transparency
  12. 12. Accuracy
  13. 13. Leveraging staff’s health IT specialties and expertise
  14. 14. Enabling leadership through use of social media technologies
  15. 15. Opening up the sharing of industry knowledge</li></ul>Social Media Policy implemented in 2009 in conjunction<br />with internal social media work group; approved by legal and human resources departments.<br />
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  19. 19. HIMSS Staff on Twitter<br />
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  28. 28. Three Case Studies<br /><ul><li> Found in Cache: Ed Bennet
  29. 29. E-Patient Dave
  30. 30. Ted Eytan, MD</li></li></ul><li>Case Study:Found In Cache<br />Ed Bennett<br />Blogger, leader in coverage of <br />social media application at the<br />provider level. <br />Mutual relationship of exchange<br />of knowledge with @HIMSS (Twitter)<br />
  31. 31. Case Study:Found In Cache<br />U.S. Hospitals that use Social Networking tools<br />Current Charts and Excel files (updated June 2010)<br /><ul><li> 744 Hospitals total
  32. 32. 344 YouTube Channels
  33. 33. 530 Facebook pages
  34. 34. 557 Twitter Accounts
  35. 35. 96 Blogs
  36. 36. NEW! Children’s Hospitals – Multi-State Health Systems</li></ul>One-page list of hospitals using Social Media:<br />Read more:<br />
  37. 37. Case Study: Ted Eytan, MD<br />Family physicianbased in Washington, DC<br />Blogger:<br />Topics: patient-centered healthcare, information technology, and promoting diversity in communities and the medical profession.<br />Twitter:@TedEytan<br />Download: HIMSS Annual Conference: Driving Total Health with Health IT and Health 2.0<br />
  38. 38. Case Study: Ted Eytan, MD<br /><ul><li> Blogs independently from his organization
  39. 39. Hascreated new relationships
  40. 40. A leader in the blogging, Twitter community</li></li></ul><li>Case Study: E-Patient Dave<br />A unique and articulate perspective on patient-centered narratives<br />
  41. 41. Case Study: E-Patient Dave<br />One of the most singular voices in the<br />Blogging community<br />
  42. 42. Social Media Tip Sheet<br />Observe before you jump in<br />Like your mom taught you, say “Thank You” and “Please”<br />Experiment and explore<br />Expect it to take time<br />Have fun; these tools promote creativity<br />
  43. 43. References, Resources<br />HIMSS<br />Cesar Torres, and Cari McLean,<br />Twitter: @HIMSS<br />HIMSS Page on Facebook<br />HIMSS Group on LinkedIn<br />E-Patient Dave<br />Ted Eytan<br />Ed Bennett:<br />
  44. 44. Thank you<br />Cesar Torres<br />HIMSS Web Manager<br /><br />