Khabrain Abhi Tak News ChannelPresentation Transcript
KHABARAIN ABHI TAK A 24 X 7 Hindi news channel
Who we are A media division of the reputed two-time National Awardee Paltech Group. Marks the Group’s foray into the field of Media & Television.
About Paltech India’s leading Cooling Towers, Chilling Plants & Water Treatment solution provider company among the world’s largest Founded and steered by the visionary effort of Mr. H.P. Yadav, MD & CEO, in 1986 as a first generation entrepreneur. Highest standards of quality and integrity in the business of Cooling Towers and Chilling Plants. State-of-the-art manufacturing facility and large warehouse spread over 1,50,000 sq. feet in Sohna, Gurgaon near New Delhi. Headquartered in the strategic business centre of Sushant Lok, Gurgaon.
The Paltech Network Domestic and International Sales Network includes Branch offices in India - Chennai, Mumbai, Vadodara, Ludhiana and Kolkata. Global Strategic Partners : United Construction and Services, Benghazi - Libya TEC Engineering & Constructing, Alexandria - Egypt Arabi Enertech KSC, Kuwait (Kuwait City) Zawawi Business Development Co. L.L.C., Muscat - Oman Yemen Land Co. for Oil and Gas Services & Supplies - Yemen Hayleys Industrial Solutions Pvt. Ltd., Colombo - Sri Lanka Arabian Gulf for Water and Energy Development, Doha - Qatar Naba Al Khabor Ltd. Co. , Baghdad - Iraq Tshomo Geo Tech Enterprises, Thimphu - Bhutan Paydar Industry Co., Tehran - Iran
Why the Television foray? To break through the clutter and monotony prevailing in the Indian news television industry. To create a unique platform for Indian media industry to grow to the next level at par with international standards. To create a credible and balanced news-centric quality TV content profile. To provide a platform for the ordinary people of the country to voice their concerns and reach out to those in authority. Expansion Plans Preparing to launch a 24-hour non-News channel focused on spiritual, health and related programmes.
The target regions Haryana & Himachal Pradesh (Phase I) (approximate population over 32 million) Strategic expansion plan Other major North Indian states (Phase II) Expand into the rest of the country (Phase III) Explore global tie-ups to reach out to Indian diaspora abroad (Phase IV)
The target audience Common people in the target states - We propose to create a demand among all sections of the society for a credible TV channel and to fulfill the existing gap for the same. Since enlightenment and awareness levels in these states are reasonably high and are continuously rising, we shall also fill the gap between national and regional channels by providing an ideal mix of both. Political parties and individuals - cutting across party lines since our effort shall be on striking a balanced approach between conflicting and diverse ideological and political views. Decision-makers - local leaders, panchayats, spiritual and religious leaders, since they play a pivotal role in shaping public opinion. Others in position of authority - including IAS, IPS officers etc. NOTE: We propose to target our audiences in the order mentioned above.
What makes Khabarain Abhi Tak different? Neutral and A national identity balanced with a strong A unique approach and a focus on North model - neither sober & serious Indian states - a typical narrative style Haryana & national nor that is high Himachal a regional on factual Pradesh - channel. content and in Phase I. low on sensationalism.
Core competencies Excellent infrastructure High-end equipment State-of-the-art studios Professional & experienced staff V
Core competencies Expert technical staff Latest high definition automated technology Quality commitment Strategic location in Gurgaon on NH-8 Wide network of reporters and marketing personnel
Technical & technological prowess High-end equipment with latest technology High definition cameras for best audio-video quality Complete network facilities for live transmission State-of-the-art studios Well-equipped news rooms Top quality broadcast network Uninterrupted high-quality uplinking and downlinking facilities
Exciting content profile Well-balanced mix of news (national, regional and major international news across diverse subjects such as politics, crime, developmental & social issues, entertainment, etc.), special programmes (Astrology, Crime, Sports, Bollywood), news-based programmes (debates & discussions, interviews, programmes based on key issues). Lively debates and discussions on current topics. Behind the scene stories. Issue-based stories from across the target states. Interviews with leading celebrities and personalities. Live news bulletins and direct coverage of important events.
Manpower strength Professional team at headquarters. Network of reporters / stringers spread across Haryana & Himachal Pradesh, with Bureau offices in Chandigarh and Shimla. Wide network of marketing & distribution personnel. Professionally qualified and skilled staff, judiciously selected through a stringent, multi-tiered selection process. Dedicated and committed team across every aspect of TV operations.
Reach & distribution Phase I Haryana & Himachal Pradesh Going forward: Phased expansion across north India, and subsequently cover other parts of the country
The brain behind the project Mr. H.P. Yadav MD & CEO Chartered Mechanical Engineer by qualification. Multi-lingual and widely travelled with a strong futuristic vision. Strong focus on social and economic development. Master of rhetoric and communication. Member of leading social and academic associations. Member of major national and international chambers & institutions. Close association with governmental and non-governmental organizations for the sustainable development of downtrodden youth and women. Special achievements & accolades 2003 - Honoured by the then Vice President of India, Shri Bhairaon Singh Shekhawat, for Managing Excellently a Small Scale Company in India (National Award). 2004 - Honoured by the Prime Minister of India, Dr. Manmohan Singh, for Manufacturing Best Quality Products in Small Scale Sector (National Award).