PEST AnalysisPEST Analysis
- By Prof. Purvish Shah
BE ( Mech), PGDBM (Gold Medalist)
PEST Analysis:
P – Political
E – Economical
S – Socio cultural
T – Technological
Used as decision making tool at the time ...
POLITICAL:
-Government type and stability
-Freedom of press, rule of law and levels of
-bureaucracy and corruption
-Regula...
ECONOMIC:
-Stage of business cycle
-Current and project economic growth, inflation and
interest rates
-Unemployment and la...
SOCIO – CULTURAL:
-Population growth rate and age profile
-Population health, education and social mobility, and
attitudes...
TECHNOLOGICAL:
-Impact of emerging technologies
-Impact of Internet, reduction in communications costs
and increased remot...
PEST ANALYSIS – AVIATION SECTOR ( INDIA)
POLITICAL:
-Liberalization of the Sector
- Excise Duty and Sales Tax on Aviation ...
SOCIAL:
- Developments in Airport Cities
- Employment Opportunities
- Ensuring a Level Playing Field
- Safety Regulation
T...
PEST ANALYSIS – TATA buys JAGUAR
POLITICAL:
- Strong tax incentives for inbound investors
- Strong political motivation fo...
SOCIAL:
- Strong science and educational culture
- Strong management culture
- Adaptive English speaking population
TECHNO...
Upcoming SlideShare
Loading in …5
×

Pes tanalysis

885 views
821 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
885
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pes tanalysis

  1. 1. PEST AnalysisPEST Analysis - By Prof. Purvish Shah BE ( Mech), PGDBM (Gold Medalist)
  2. 2. PEST Analysis: P – Political E – Economical S – Socio cultural T – Technological Used as decision making tool at the time of launch of new product/business/model/strategy
  3. 3. POLITICAL: -Government type and stability -Freedom of press, rule of law and levels of -bureaucracy and corruption -Regulation and de-regulation trends -Social and employment legislation -Tax policy, and trade and tariff controls -Environmental and consumer-protection legislation -Likely changes in the political environment
  4. 4. ECONOMIC: -Stage of business cycle -Current and project economic growth, inflation and interest rates -Unemployment and labor supply -Labor costs -Levels of disposable income and income distribution -Impact of globalization -Likely impact of technological or other change on the economy -Likely changes in the economic environment
  5. 5. SOCIO – CULTURAL: -Population growth rate and age profile -Population health, education and social mobility, and attitudes to these -Population employment patterns, job market freedom and attitudes to work -Press attitudes, public opinion, social attitudes and social taboos -Lifestyle choices and attitudes to these Socio-Cultural changes
  6. 6. TECHNOLOGICAL: -Impact of emerging technologies -Impact of Internet, reduction in communications costs and increased remote working -Research and Development activity -Impact of technology transfer
  7. 7. PEST ANALYSIS – AVIATION SECTOR ( INDIA) POLITICAL: -Liberalization of the Sector - Excise Duty and Sales Tax on Aviation Turbine Fuel - Modernization of Airports - Interface form Other Agencies - Entry Barriers for New Players ECONOMICAL: - Contribution to Economy - Rising Fuel Costs - Investments in the Sector
  8. 8. SOCIAL: - Developments in Airport Cities - Employment Opportunities - Ensuring a Level Playing Field - Safety Regulation TECHNOLOGICAL: - Growth of Electronic Ticketing - Satellite based Navigation Systems - Technical Cooperation with EU
  9. 9. PEST ANALYSIS – TATA buys JAGUAR POLITICAL: - Strong tax incentives for inbound investors - Strong political motivation for globalization - Strong reputation and trust - Adaptive legislative framework - Negative effect on the IT industry after 2009 as the government’s initiative of Tax holiday under STPI expires (Thinking Street 2007). ECONOMIC: - Strong technical skills - Strong export base - Strong infrastructure links - Competitive labour cost model - Adaptive investment authority to technological investments - Highly mobile work force
  10. 10. SOCIAL: - Strong science and educational culture - Strong management culture - Adaptive English speaking population TECHNOLOGICAL: - Strong R & D culture and facilities - Strong tie-ups with western technology companies - Adaptive to new technologies

×