Stratos Hear Ad Rbt
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Stratos Hear Ad Rbt

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Stratos Hear Ad Rbt Presentation Transcript

  • 1. StratosHear AdRBTRevolutionizing mobile advertising
  • 2. AdRBT – Audio Advertising Platform• AdRBT replaces the Ring Back Tone with the Advertiser’s Ad jingle and enhances brand awareness amongst masses.• More than 2 million subscribers across India and across operators• Day, time, region, languages, operator targeting available
  • 3. Why a subscriber opts in for AdRBTOperator gives lots of benefits to people participating as Ad Subscribers Free gifts to Ad Subscribers Discount coupons in partnership with various brands 50% off on the monthly Ring Back Tone subscription charge
  • 4. Benefits of AdRBT Caller calls an AdRBT subscriber & hears Ads when phone rings instead of the normal tring tring Calling Person hears Ads till the called person does not pick up the phone Phone RingingMillions of people from various operators calling each other everyday Caller tells other friends about the Ads that he hears and thus bringing in Brand awareness
  • 5. Entertainment Domain & AdRBTFor entertainment domain clients:Channel promotion jingles Case Study Objective: Channel launch & to create awareness and anticipation for the new Channel, as well as building affinity for the theme Jingle Targeting: 16 circles across North, East and West India Deliverables: 11 million impressions to be delivered in 10 days Unique impressions reach at the end of the campaign was approximately 85%
  • 6. Entertainment Domain & AdRBT For entertainment domain clients: Promotion jingles of daily shows Case StudyObjective: Drive up the TRP of the show in the Hindi speaking regionsTargeting: 13 circles across North and West IndiaDeliverables: 9 million impressions to be delivered in 20 daysUnique impressions reach at the end of the campaign was approximately 90%
  • 7. Automobile Domain & AdRBT For Automobile domain clients: Wishing Indians on the World cup victory Case StudyObjective: 2 days Roadblock wishing Indians on the World cup victoryTargeting: PAN IndiaDeliverables: 12 million impressions to be delivered 2 daysUnique impressions reach at the end of the campaign was 90%
  • 8. Automobile Domain & AdRBT For Automobile domain clients: Launch of new Car Case StudyObjective: To promote the launch of new car and book test drivesTargeting: PAN India using Ad jinglesDeliverables:Model Impressions DurationTata Manza 11 million 3 weeksEtios Liva 3 million 15 daysChevrolet 5 million 1 weekSpark
  • 9. Brand Advertisers & AdRBTFor Brand Advertisers:Launch of new products Case StudyObjective: Spread awareness about the new model before it was available in shopsTargeting: UP (East & West), Delhi, Bihar & JharkhandDeliverables: 2 million impressions to be delivered 5 daysUnique impressions reach at the end of the campaign was 85% 13% 34% Bihar&Jharkhand 16% Delhi UttarPardesh (East) 37% UttarPardesh (West)
  • 10. Brand Advertisers & AdRBTFor Brand Advertisers:Wishing customers on occasions Case StudyObjective: Wishing customers a Happy New YearTargeting: PAN India in 13 different languagesDeliverables: 3 million impressions to be delivered 3 daysUnique impressions reach at the end of the campaign was 90%
  • 11. THANK YOU Write to:adrbtsales@stratoshear.com