SMIA Quiz                           ByQuizMaster Sidharth Srinivasan
RULES OF ENGAGEMENT                                            Don’t                                                      ...
QUESTION 1What am I talking about?1) On this day, the broad Index fell 1.98%. Heinz, Coca   Cola, Quaker Oats and Pepsico ...
ANSWER 1• Marlboro Friday                    (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 2Ad campaign for?                   (C) Sidharth Srinivasan and Quiz Pro Co
ANSWER 2• Fevicol            (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 3• X is very popular in nightclubs and discos in Tokyo, Japan so much  so that those who created X were invited t...
ANSWER 3• Kolaveri Di                (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 4• Principles of X Marketing are as follows:• Find a segment small enough to defend   – Try to pick a segment sma...
ANSWER 4• Guerrilla Marketing                        (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 5             (C) Sidharth Srinivasan and Quiz Pro Co
ANSWER 5• Marketing Mix                  (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 6• ID the Marketing Guru               (C) Sidharth Srinivasan and Quiz Pro Co
ANSWER 6• Seth Godin               (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 7• From 2001 through 2010, the XX has  accounted over seven full hours – of  commercial time and $1.62 billion  o...
ANSWER 7• Super Bowl               (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 8ID the campaign                  (C) Sidharth Srinivasan and Quiz Pro Co
ANSWER 8• Cadbury ‘Eyebrows’ campaign                    (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 9 ID             (C) Sidharth Srinivasan and Quiz Pro Co
ANSWER 9• India’s first naming consultancy                      (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 10ID the advertiser                    (C) Sidharth Srinivasan and Quiz Pro Co
ANSWER 10• Nestle’s Nescafe                     (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 11• FIB              (C) Sidharth Srinivasan and Quiz Pro Co
ANSWER 11• Coca Cola; within arm’s length of desire                      (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 12• An electrical engineering graduate from BITS, Pilani, Phani  was happy with his Texas Instruments job. But se...
ANSWER 12• RedBus            (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 13• X marketing is a marketing practice in which a business  rewards one or more Xs for each visitor or customer ...
ANSWER 13• Affiliate Marketing                        (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 14ID the campaign/ advertiser                     (C) Sidharth Srinivasan and Quiz Pro Co
ANSWER 14• Apple’s ‘Think Different’ Campaign                     (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 15• In 1996, Pepsi, faced with falling sales, decided on a unique  advertising platform and tied up with X. This ...
ANSWER 15• X= Air France• Y = Concorde                  (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 16• This product was first thought of in 1912. Since then several  versions of it have been sold. In 1991 the Hal...
ANSWER 16• Oreo            (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 17• X has had 4 logos till date• 1) The logo that was used from 1924 to 1946. The logo is in a  form intended to ...
ANSWER 17            (C) Sidharth Srinivasan and Quiz Pro Co
QUESTION 18• Name the only 2 brands mentioned in  the hit song Hotel California              (C) Sidharth Srinivasan and Q...
ANSWER 18• Tiffany; Mercedes Benz                     (C) Sidharth Srinivasan and Quiz Pro Co
Long Con                                          Connect these images           (C) Sidharth Srinivasan and Quiz Pro Co
(C) Sidharth Srinivasan and Quiz Pro Co
ANSWER – LONG CON• SMIA speakers over the years   – Dipak Jain (Bass Model)   – Santosh Desai (among other things, author ...
Upcoming SlideShare
Loading in...5
×

SMIA quiz at SP Jain

1,422

Published on

This was an audience quiz I conducted at SP Jain Mumbai's Academic Conclave 2012. All questions have been developed by yours truly or by the VNIT Quiz Pro Co between 2005 and 2008 - Sidharth Srinivasan

Published in: Business, Sports
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,422
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

SMIA quiz at SP Jain

  1. 1. SMIA Quiz ByQuizMaster Sidharth Srinivasan
  2. 2. RULES OF ENGAGEMENT Don’t force me to SMITE• Please raise your hands if you!!!! you know the answer. We will come to you. Blurting out stuff is frowned upon• Quizmaster’s decision is final and binding. The appeals process is long and painful• Closed Book, Closed Laptop, No Network, No Mobile (C) Sidharth Srinivasan and Quiz Pro Co
  3. 3. QUESTION 1What am I talking about?1) On this day, the broad Index fell 1.98%. Heinz, Coca Cola, Quaker Oats and Pepsico stocks took a beating for no fault of their own2) On this day, (through some fault of their own) Philip Morris stocks fell by 26%3) Many called this day, April 2nd 1993, the day brands died4) This day is called X Friday. Forbes Magazine said this was the day whenSrinivasan and Quiz Pro Co fell off his horse (C) Sidharth the X Man
  4. 4. ANSWER 1• Marlboro Friday (C) Sidharth Srinivasan and Quiz Pro Co
  5. 5. QUESTION 2Ad campaign for? (C) Sidharth Srinivasan and Quiz Pro Co
  6. 6. ANSWER 2• Fevicol (C) Sidharth Srinivasan and Quiz Pro Co
  7. 7. QUESTION 3• X is very popular in nightclubs and discos in Tokyo, Japan so much so that those who created X were invited to meet Yoshihiko Noda, the Japanese PM. It also created flashmobs in Auckland, NZ• Within a day of being of being released to the market, #X became the top twitter trend in the country of release. Success reported by BBC and CNN and analysed in top B-schools• The instrumentation of X is very layered ending in a crescendo• Uses the nadaswaram, shehnai, saxophone and other instruments such as the urumee and thavil drums, acoustic guitar, keyboards mixed with electronic synths and scratches• Midtempo dance gaana song, 30 mn hits on Youtube (C) Sidharth Srinivasan and Quiz Pro Co
  8. 8. ANSWER 3• Kolaveri Di (C) Sidharth Srinivasan and Quiz Pro Co
  9. 9. QUESTION 4• Principles of X Marketing are as follows:• Find a segment small enough to defend – Try to pick a segment small enough so that you can become the leader. Rolls Royce is the true X. They concentrate on a small market segment and are its leader.• Xs should be all line and no staff – A X can take advantage of its small size to make quick decisions. This can be a precious asset when competing with the big national companies.• Be prepared to bug out at a moments notice – Dont hesitate to abandon a position or a product if the battle turns against you. A X doesnt have the resources to waste on a lost cause. He should be quick to give up and move on. (C) Sidharth Srinivasan and Quiz Pro Co
  10. 10. ANSWER 4• Guerrilla Marketing (C) Sidharth Srinivasan and Quiz Pro Co
  11. 11. QUESTION 5 (C) Sidharth Srinivasan and Quiz Pro Co
  12. 12. ANSWER 5• Marketing Mix (C) Sidharth Srinivasan and Quiz Pro Co
  13. 13. QUESTION 6• ID the Marketing Guru (C) Sidharth Srinivasan and Quiz Pro Co
  14. 14. ANSWER 6• Seth Godin (C) Sidharth Srinivasan and Quiz Pro Co
  15. 15. QUESTION 7• From 2001 through 2010, the XX has accounted over seven full hours – of commercial time and $1.62 billion of network advertising sales.• The Price of Advertising In 2011, Fox reportedly sold 30- second units for around $3 million, a level that would translate to more than $200 million in total ad revenue.• The amount paid by individual marketers will vary depending on where the ad runs, how much commercial time is purchased and whether the advertiser opts for a larger package (C) Sidharth Srinivasan and Quiz Pro Co
  16. 16. ANSWER 7• Super Bowl (C) Sidharth Srinivasan and Quiz Pro Co
  17. 17. QUESTION 8ID the campaign (C) Sidharth Srinivasan and Quiz Pro Co
  18. 18. ANSWER 8• Cadbury ‘Eyebrows’ campaign (C) Sidharth Srinivasan and Quiz Pro Co
  19. 19. QUESTION 9 ID (C) Sidharth Srinivasan and Quiz Pro Co
  20. 20. ANSWER 9• India’s first naming consultancy (C) Sidharth Srinivasan and Quiz Pro Co
  21. 21. QUESTION 10ID the advertiser (C) Sidharth Srinivasan and Quiz Pro Co
  22. 22. ANSWER 10• Nestle’s Nescafe (C) Sidharth Srinivasan and Quiz Pro Co
  23. 23. QUESTION 11• FIB (C) Sidharth Srinivasan and Quiz Pro Co
  24. 24. ANSWER 11• Coca Cola; within arm’s length of desire (C) Sidharth Srinivasan and Quiz Pro Co
  25. 25. QUESTION 12• An electrical engineering graduate from BITS, Pilani, Phani was happy with his Texas Instruments job. But seeing the potential of organizing a certain ticketing platform, he immediately brought in partners. He then went to the registrar of companies with the idea of calling his company 7D, or Seven Dudes. The registrar declined this name, telling them a companys name cannot start with a number. Finally the proposal to name the company Pilani Soft Labs, was accepted in their third visit to the registrar with ______________ being their brand name. (C) Sidharth Srinivasan and Quiz Pro Co
  26. 26. ANSWER 12• RedBus (C) Sidharth Srinivasan and Quiz Pro Co
  27. 27. QUESTION 13• X marketing is a marketing practice in which a business rewards one or more Xs for each visitor or customer brought about by the Xs own marketing efforts.• The industry has four core players: the merchant (also known as retailer or brand), the network (that contains offers for the X to choose from and also takes care of the payments), the publisher (also known as the X), and the customer.• The market has grown in complexity to warrant a secondary tier of players, including X management agencies, super-Xs and specialized third party vendors (C) Sidharth Srinivasan and Quiz Pro Co
  28. 28. ANSWER 13• Affiliate Marketing (C) Sidharth Srinivasan and Quiz Pro Co
  29. 29. QUESTION 14ID the campaign/ advertiser (C) Sidharth Srinivasan and Quiz Pro Co
  30. 30. ANSWER 14• Apple’s ‘Think Different’ Campaign (C) Sidharth Srinivasan and Quiz Pro Co
  31. 31. QUESTION 15• In 1996, Pepsi, faced with falling sales, decided on a unique advertising platform and tied up with X. This was a novel way of getting their message across really quick.• X had restrictions on paint that could be applied to Y as the majority of Y‘s surface had to be covered with a highly reflective white paint to avoid overheating. Y = ? (C) Sidharth Srinivasan and Quiz Pro Co
  32. 32. ANSWER 15• X= Air France• Y = Concorde (C) Sidharth Srinivasan and Quiz Pro Co
  33. 33. QUESTION 16• This product was first thought of in 1912. Since then several versions of it have been sold. In 1991 the Halloween version was introduced while in 1995 the Christmas version was introduced.• The reason the product is called so is open to dispute. Some believe it comes from the French word for gold. Others claim the name stemmed from the shape of a hillshaped test version; thus naming the product in Greek for mountain.• Still others believe that it was named so because it was easy to pronounce. What is the product called ? (C) Sidharth Srinivasan and Quiz Pro Co
  34. 34. ANSWER 16• Oreo (C) Sidharth Srinivasan and Quiz Pro Co
  35. 35. QUESTION 17• X has had 4 logos till date• 1) The logo that was used from 1924 to 1946. The logo is in a form intended to suggest a globe, girdled by the word Y.• 2) The logo that was used from 1947 to 1956. The familiar "globe" was replaced with the simple letters X in a typeface called "Beton Bold."• 3) The logo that was used from 1956 to 1972. The letters took on a more solid, grounded and balanced appearance.• 4) In 1972, the horizontal stripes now replaced the solid letters to suggest "speed and dynamism." This logo (in two versions, 8-bar and 13-bar), as well as the previous one, was designed by graphic designer Paul Rand (C) Sidharth Srinivasan and Quiz Pro Co
  36. 36. ANSWER 17 (C) Sidharth Srinivasan and Quiz Pro Co
  37. 37. QUESTION 18• Name the only 2 brands mentioned in the hit song Hotel California (C) Sidharth Srinivasan and Quiz Pro Co
  38. 38. ANSWER 18• Tiffany; Mercedes Benz (C) Sidharth Srinivasan and Quiz Pro Co
  39. 39. Long Con Connect these images (C) Sidharth Srinivasan and Quiz Pro Co
  40. 40. (C) Sidharth Srinivasan and Quiz Pro Co
  41. 41. ANSWER – LONG CON• SMIA speakers over the years – Dipak Jain (Bass Model) – Santosh Desai (among other things, author of the TOI column ‘City City Bang Bang’) – Vinita MD of Brittania (reference to the statue shown) – Nirmalya Kumar (Author of the book Private Label Strategy) – Prof.s Koshy and Jha – Sivakumar of ITC e-choupal – Mr. Halve from Chlorophyll (reference to molecule shown) (C) Sidharth Srinivasan and Quiz Pro Co

×