Singapore Airlines

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Singapore Airlines

  1. 1. Tuesday, 10 January 12
  2. 2. Brief Promote Singapore Airlines’ KrisWorld in-flight entertainment.Tuesday, 10 January 12
  3. 3. Problem Going on long-haul flights can be a pain. With only your seat and next door ‘neighbour’, there’s nothing much you can do apart from sleep and stare out the window.Tuesday, 10 January 12
  4. 4. Insight Singapore Airlines is one of the first airlines to have updated their in-flight entertainment and fitted some of the biggest TV screens - ranging from Economy to Suites/First Class.Tuesday, 10 January 12
  5. 5. Online Invite YouTube viewers to enter full-screen to experience the screen size that SIA has got.Tuesday, 10 January 12
  6. 6. Print Depending on media and flight class, we target potential customers by showing them literally how big the size of the screen they’ll be gettingwhen flying with SIA.Tuesday, 10 January 12
  7. 7. Print An example for Business Class. We’d use this print in targeted magazines and papers such as The Economist, The Financial Times and etc.Tuesday, 10 January 12
  8. 8. In-Store To further promote the screen, SIA would collaborate with Starbucks to create a whole new experience for coffee drinkers and flyers. These screens would be available for rent at selected Starbucks outlets. Customers will be able to utilise a bigger screen when sipping coffee on a rainy day.Tuesday, 10 January 12
  9. 9. Frequent Flyer/Buyer For customers flying with Singapore Airlines, they’ll be able to enjoy their usual drinks from Starbucks on flights and in lounges. Frequent Flyer Programme KrisFlyer from SIA can be used for discounts and to purchase drinks in Starbucks. Customers could also collect points from Starbucks which would then accumulate to KrisFlyer points.Tuesday, 10 January 12

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