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  • 1. Help build a smarter planet. Innovating in research and development to shape the future of society at large. Sense through connections.
  • 2. Insight / Idea Travelers want to get the best out of their trip. IBM helps them get around the ‘smarter’ way. HOW? Offer walk-around city guides. (default and user generated)
  • 3. Launch Free Wi-Fi: - Connect to network. - IBM Browser Page loads. - Page with tips on how to get around and offers from local shops. - Download APP or continue browsing.
  • 4. Ongoing Engagement Daily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matters.
  • 5. Idea 2
  • 6. Insight IBM wants to build a ‘Smarter Planet’ They need smart people to help them IBM offer first-class opportunities for top students across their business
  • 7. Idea OUT SMART IBM Download APP Play against IBM by answering and asking questions Smartness rated by known characters on leader board Win Graduate placements Spread awareness of IBM
  • 8. Ongoing Engagement Competitive banter though Facebook and Twitter Tweets about graduate placement opportunities available.
  • 9. Thank You!