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  • 1. Media Gender Presentation Hilary Dion Topics in Communication
  • 2. What is Media? Media is everywhere. You see it, read it, and write about it. This frenzy is taking over Society and its culture. Our text notes, “Media are ubiquitous in contemporary US society: prints, paintings, television, movies, radio, newspapers, comics, commix, novels, zines, magazines, CDs, podcasting, and the internet, to name just a few”(p. 235).
  • 3. Media Versus “The media”  Media is explained to function as one entity and a single unified function of society. When introducing genders in the mix we can deeper understand this purpose. On page 235 of our text it notes, “We mention all forms of media because ALL media communicate understandings of gender, and gender influences all forms of mediated communication.”
  • 4. How is Media an Institution?  Not only is it relative to youth and its electronic media but also media shares conventions through construction of content and also construction of audience. It has so much more data than one chapter can provide.
  • 5. The economics of Media : The television  The economics of media is driven through mass mediated texts. The perfect example is television. Here audiences experience excessive commercial breaks as well as overt product placement. These are relayed to certain targeted audiences. The TV guide examines these shows as “stuff we can’t live without.  Examples…  One Tree Hill  The OC  Everwood
  • 6. Media and Power  The US is a consumer culture. Therefore media and its institution manifests itself into power and its elements of change or growth. “Media exert power over how people do gender” (p. 238). Example would be female beauty or norms.
  • 7. Quotes and points from chapter Continued..  “Television and true media forms have become “simultaneously, and commodity, and art form, and an ideological forum for public discourse about social issues, and social change” (p. xi).  “Media is more than just entertainment or money”  Page 238 of our text notes, “ Media forms also influence social norms, concerning gender, race class, nationality, and all of the other ingredients that constituted identity, for they provide models of what it is to be feminine or masculine, and encourage people to buy products.”
  • 8. Media and Hegemony  We learned from chapter one that hegemony was, but did not learn how it relates to gender and other branches of social institutions.  …We as a nation encourage conformity  ”Media, as a central institution of a society, maintain hegemonic understandings of gender, even as they create gaps and fissures in representations of gender” (p. 240)
  • 9. “People’s Levels of thoughtfulness and creativity is based on Education”  1) Examine how powerful or effective oppositional responses are, compared to power of hegemonic messages.  2) Try to discern the roles media play in facilitating oppositional readings.  3) Explore what we, as textbook authors, and you as students, can do to facilitate abilities.
  • 10. What makes media so special?  Our text notes that media may be the most intersected institution. Media is the gateway for other represented and constructed ways of behaving or dealing with social change or distress. For example, when media discusses family functions or roles people in society usually reflect that new knowledge towards how their family is run.
  • 11. It’s not all about the sex differences, or is it? Differences among women Similarities between women and men  Socialized to focus on body image ideals  Men tend to overestimate their degree of masculinity  Differences in media messages within races and sexes  Many relations of body image is seen through sports messages  The beauty standard is not the same for all women  Like women, men are influenced by body aspirations or images  Women found their bodies to be more sexualized in the US advertisements versus the Asian ones  We must keep up with physical advancement, occupational power, and ideal notions of being a man or women
  • 12. Women, Men, and Violence in Media (p. 245)  TV programming and the entertainment arena showcase women and minorities, but only showcase 14% of women guests.  39% of characters were women and 61% were men.  Music videos use imagery of the portrayed sexy women.  Children programming is known for showing violence. Research shows that violence can enhance people to act in more violence.  US culture and media allows us to get sucked into this mediated world. What we see is what we do.  Shrinking celebrities such as Lindsay Lohan or Nicole Richie aid in examining the relationship between media content and its social context or audience.
  • 13. Monkey See, Monkey Do.. https://www.google.com/search?q=lindsay+lohan&source=lnms&tbm=isch&sa=X&ei=7jmnUsDlII21kQeD1YHwCA&ved=0CAcQ_AUoAQ& biw=1123&bih=528#facrc=_&imgdii=_&imgrc=Ij5cK7Oq3SYRmM%3A%3BVolwMBSaWOuiM%3Bhttp%253A%252F%252Fhdwallpaperspictures.com%252Fwp-content%252Fuploads%252F2013%252F12%252Flindsay-lohanen-la-gala-amfar1.jpg%3Bhttp%253A%252F%252Fhdwallpaperspictures.com%252Flindsay-lohan%252F%3B590%3B688
  • 14. Mediated Showcases of Rape  Our text notes,  “The challenge posed by these criticisms of mediated representations of rape is, then, how to create an ethical representation. It is difficult to enable a person who has not experienced rape to understand the trauma. Do you believe that showcasing rape enables it to become a familiar experience versus a tragedy?
  • 15. The Gazes in the chapter..  The construction of audience is the next formation of this chapter and its media analysis.  “Men act women appear” “Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves. The surveyor of woman in herself is male: the surveyed female. Thus she turns into an object, and most particularly an object of vision: a sight” (p. 47).
  • 16. Four against one restless female? We as women see how we should act/ appear therefore believe that’s how we will become accepted or attractive to the opposite sex. We study media and hope audiences see it how we wish them to see it.
  • 17. There are more gazes than just one ~  “Not only can multiple gazes exists, but Brenda Cooper (2000) argues that one can find a rejection of the dominant male gaze even in mainstream Hollywood films (p. 250). … Just as my picture showcases, not all women agree to be seen as the weaker link or overpowered by the male sex. As our text explains, female figures are often mocked and challenged. Therefore are forced to become more powerful and create their own social position.
  • 18. US/ British Men’s Magazines
  • 19. Gendered Constructed Media Representations  Representations of gender are showcased in magazines such as the ones seen on the first slide. They force ideals of masculinity and femininity and suppress “insecure” or “confused” manners of the mediated world of social norms.  What about nationalities, race, culture, or ideals of individuality and expression? That is the core to my presentation. Although my chapter is full of mediated controlled media we forget the truth and valuable aspects of the meaning and goals of what media should be or should represent.
  • 20. Does internet create the gendered norms? Is it all that bad?  Internet is new and considered our phenomenon.  When it was first discovered, we thought the internet would be free of discrimination.  Issues of sex and race have become the prominent aspect of internet and its concepts.  The control panel is now personal advancement, artistic expression, humor, or even social support (Warnick, 1999).
  • 21. Wrapping it up..  Because we are allowed to be creative and artistic through media and its creations we can become creative with how we express our femininity or masculinity. Our family values are become constructed through images through the media and as a nation we feed into it. As a society we much distinguish the positives versus the negatives when it comes to the internet and our personal interpretation of society (p. 261).
  • 22. Works Cited  https://www.google.com/search?q=media&source=lnms&tbm=isch&sa=X&ei=BnKjUvilBdS_kQeyoIGoBw&ved=0CAcQ_AUoAQ&biw=1138&bih= 553#facrc=_&imgdii=_&imgrc=WKpXUzqcOXkNHM%3A%3B-2piiD0UsjAXxM%3Bhttp%253A%252F%252Fblogsimages.forbes.com%252Fmarketshare%252Ffiles%252F2012%252F11%252FSocial-MediaMarketing.jpg%3Bhttp%253A%252F%252Fwww.forbes.com%252Fsites%252Fmarketshare%252F2012%252F11%252F29%252Fdogpile-on-socialmedia%252F%3B1308%3B1055  https://www.google.com/search?q=media&source=lnms&tbm=isch&sa=X&ei=BnKjUvilBdS_kQeyoIGoBw&ved=0CAcQ_AUoAQ&biw=1138&bih= 553#facrc=_&imgdii=_&imgrc=7j9fFBqUzPZmSM%3A%3BJu5a_Bj8ctYLM%3Bhttp%253A%252F%252Fwww.personal.psu.edu%252Fbfr3%252Fblogs%252Fasp%252Fmedia-spoonfeedingcartoon.jpg%3Bhttp%253A%252F%252Fwww.personal.psu.edu%252Fbfr3%252Fblogs%252Fasp%252F2013%252F03%252Fmedia-influence-stop-itor-use-it.html%3B749%3B450  https://www.google.com/search?q=gender+in+the+media&source=lnms&tbm=isch&sa=X&ei=XmjUvX_CITpkAe894HgDA&sqi=2&ved=0CAcQ_AUoAQ&biw=1138&bih=553#facrc=_&imgdii=_&imgrc=-JecDZK0KEnfZM%3A%3Bwo7AvXjwai6ZM%3Bhttp%253A%252F%252Fwww.thelampnyc.org%252Fwp-content%252Fuploads%252Fandrejpejic.jpg%3Bhttp%253A%252F%252Fwww.thelampnyc.org%252F2011%252F09%252F28%252Fgender-101-for-media-literacy%252F%3B489%3B650  https://www.google.com/search?q=audience+watching+media&source=lnms&tbm=isch&sa=X&ei=TNKmUu2OKIq2kAeyj4CYBw&ved=0CAcQ_A UoAQ&biw=1123&bih=528#facrc=_&imgdii=_&imgrc=IMS0tcXgIZJxAM%3A%3BaID_xTpuaYrFoM%3Bhttp%253A%252F%252Fstereotypebyinternet.f iles.wordpress.com%252F2010%252F03%252Fwatchingtv.jpg%3Bhttp%253A%252F%252Fstereotypebyinternet.wordpress.com%252F%3B400%3B3 00  https://www.google.com/search?q=muscle&source=lnms&tbm=isch&sa=X&ei=ctSmUobgBtKkkQeUjIC4DQ&ved=0CAcQ_AUoAQ&biw=1123&bih =528#q=girl+flexing&spell=1&tbm=isch&facrc=_&imgdii=_&imgrc=VntuVqzedQbg9M%3A%3BYpIXb4QSoOJQDM%3Bhttp%253A%252F%252Fi.istoc kimg.com%252Ffile_thumbview_approve%252F19543504%252F2%252Fstock-photo-19543504-black-fitness-girl-flexingmuscles.jpg%3Bhttp%253A%252F%252Fwww.istockphoto.com%252Fstock-photo-19543504-black-fitness-girl-flexing-muscles.php%3B380%3B253  https://www.google.com/search?q=media+and+race&source=lnms&tbm=isch&sa=X&ei=FEKnUt_ANIfukQf1lIDwDw&ved=0CAcQ_AUoAQ &biw=1123&bih=528#q=media+and+racism&tbm=isch&facrc=_&imgdii=_&imgrc=7InHy3OiSXAQkM%3A%3BhJK2F39IPT5x8M%3Bhttp%2 53A%252F%252Fmedia.theweek.com%252Fimg%252Fdir_0042%252F21305_cartoon_main%252Fmedia-stretches-evidence-for-healthcare-racism.jpg%253F197%3Bhttp%253A%252F%252Ftheweek.com%252Fsection%252Fnfcartoon%252F201434%252Fmedia-stretchesevidence-for-health-care-racism%3B465%3B331