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Tourist Area Lifecycle
Tourist Area Lifecycle
Tourist Area Lifecycle
Tourist Area Lifecycle
Tourist Area Lifecycle
Tourist Area Lifecycle
Tourist Area Lifecycle
Tourist Area Lifecycle
Tourist Area Lifecycle
Tourist Area Lifecycle
Tourist Area Lifecycle
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Tourist Area Lifecycle

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Destination, Lifecycle, Tourist Destination

Destination, Lifecycle, Tourist Destination

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  • 1. Tourist Destinations Tourist Area Life Cycle
  • 2. Tourist Area Life Cycle <ul><li>A tourist destination is a city, town resort or area the economy of which is dependent to a significant extent on the revenues accruing from it </li></ul><ul><li>The destination is a grouping of products – not one </li></ul><ul><li>Destinations like product’s experience life cycles </li></ul>
  • 3. Product Life Cycle
  • 4. Tourist Area Life Cycle
  • 5. TALC - Phases <ul><li>Exploration </li></ul><ul><ul><li>The new tourist product/s is introduced </li></ul></ul><ul><ul><li>A small number of visitors start coming </li></ul></ul><ul><li>Involvement </li></ul><ul><ul><li>Identifiable tourist season begins to emerge </li></ul></ul><ul><ul><li>Visitor numbers start building </li></ul></ul><ul><ul><li>Impacts start to become apparent </li></ul></ul>
  • 6. Phases <ul><li>Development </li></ul><ul><ul><li>Public policy and investment is required if destination is to sustain continuing development </li></ul></ul><ul><li>Consolidation </li></ul><ul><ul><li>Visitor numbers continue to increase </li></ul></ul><ul><ul><li>Tourist services are provided by large national or international companies </li></ul></ul><ul><ul><li>Local operators still play a role </li></ul></ul>
  • 7. Phases <ul><li>Stagnation </li></ul><ul><ul><li>Critical point – decisions have to be made </li></ul></ul><ul><ul><li>Visitor numbers peak </li></ul></ul><ul><ul><li>Visitors attracted by familiarity and extensive facilities </li></ul></ul><ul><ul><li>Promotion is needed </li></ul></ul><ul><ul><li>Adaptation of products and markets </li></ul></ul>
  • 8. Phases <ul><li>Decline or ? </li></ul><ul><ul><li>Visitor numbers fall </li></ul></ul><ul><ul><li>Move down market </li></ul></ul><ul><ul><li>More promotion to meet capacity </li></ul></ul><ul><ul><li>Decline or rejuvenation? </li></ul></ul>
  • 9. TALC Model <ul><li>Weakness </li></ul><ul><ul><li>It is a resort model </li></ul></ul><ul><ul><li>Progress through the life cycle is not inevitable </li></ul></ul><ul><ul><li>Places are not natural organisms – need not die </li></ul></ul>
  • 10. Host Community <ul><li>As destinations go through a life cycle so to do the host community </li></ul>http://flickr.com/photos/foxspain/3293845578/
  • 11. Irridex Model – Doxey 1975 <ul><li>Euphoria : Visitors are welcome and there is little planning </li></ul><ul><li>Apathy : Visitors are taken for granted and contact becomes more formal </li></ul><ul><li>Annoyance : Saturation is approached and the local people have misgivings. Planners attempt to control via increasing infrastructure rather than limiting growth </li></ul><ul><li>Antagonism Open expression of irritation and planning is remedial yet promotion is increased to offset the deteriorating reputation of the resort </li></ul>

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