The New Zealand Tourism Sector

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A list of players involved in the New Zealand Tourism Sector

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The New Zealand Tourism Sector

  1. 1. The New Zealand Tourism Sector Roles and Responsibilities
  2. 2. Tourism Industry Association New Zealand (TIA) <ul><li>TIA – is the tourism industry’s trade association </li></ul><ul><ul><li>It represents around 2,000 members </li></ul></ul><ul><ul><li>Ranging from small owner-operators to large stock exchange listed companies. </li></ul></ul><ul><ul><li>It is known as the ‘voice’ of the industry </li></ul></ul><ul><li>TIA is a private sector, membership based organisation. </li></ul><ul><li>www.tianz.org </li></ul>
  3. 3. Ministry of Tourism (TMT) <ul><li>TMT is a government agency </li></ul><ul><ul><li>It provides policy advice to the Minister of Tourism </li></ul></ul><ul><ul><li>It administers and monitors government investments in tourism marketing and other programmes </li></ul></ul><ul><li>TMT manages the core tourism data set and distributes this and other research information to public and private sectors. </li></ul><ul><li>www.tourism.govt.nz </li></ul>
  4. 4. Tourism New Zealand (TNZ) <ul><li>TNZ is a crown entity responsible for marketing New Zealand as an international visitor destination. </li></ul><ul><ul><li>It owns the 100% Pure New Zealand brand </li></ul></ul><ul><ul><li>It provides quality information to visitors, through the i-SITE network </li></ul></ul><ul><ul><li>It sets standards through the Qualmark quality assurance programme </li></ul></ul><ul><li>TNZ works with national tourism bodies and off shore distributors to promote NZ tourism </li></ul><ul><li>www.tourismnewzealand.com </li></ul>
  5. 5. Other Central Government Agencies <ul><li>Department of Internal Affairs </li></ul><ul><li>Ministry for the Environment </li></ul><ul><li>Ministry of Economic Development </li></ul><ul><li>Ministry for Culture and Heritage </li></ul><ul><li>Energy Efficiency and Conservation Authority </li></ul><ul><li>Department of Conservation </li></ul><ul><li>Ministry of Education </li></ul><ul><li>Ministry of Health </li></ul>
  6. 6. Agencies cont. <ul><li>Ministry of Transport </li></ul><ul><li>New Zealand Trade and Enterprise </li></ul><ul><li>Department of Labour (including Immigration NZ) </li></ul><ul><li>Ministry of Foreign Affairs and Trade </li></ul><ul><li>Te Puni Kokiri </li></ul><ul><li>Tertiary Education Commission </li></ul><ul><li>Ministry of Research, Science and Technology and Foundations for Research Science and Technology </li></ul>
  7. 7. Local Government <ul><li>12 regional councils </li></ul><ul><li>73 territorial authorities </li></ul><ul><li>The national interests of the 85 councils are represented by Local Government New Zealand (LGNZ). </li></ul>
  8. 8. Regional Tourism Organisations (RTO) <ul><li>RTO’s act as a bridge between tourism operators, national tourism bodies and local and central government. </li></ul><ul><li>They also promote their regions to international and domestic visitors </li></ul><ul><li>They are funded by local authorities </li></ul><ul><li>There interests are represented by Regional Tourism Organisations New Zealand. </li></ul>
  9. 9. New Zealand Maori Tourism Council <ul><li>The council works to promote Maori tourism opportunities </li></ul><ul><ul><li>By supporting and developing Maori Regional Tourism Organisations at a national level </li></ul></ul><ul><ul><li>Recommending the appointment of Maori tourism representatives to national tourism bodies </li></ul></ul><ul><ul><li>Providing national advocacy for promotion of Maori in tourism </li></ul></ul>
  10. 10. NZ Maori Tourism Council cont. <ul><ul><li>Assisting with the implementation of the New Zealand Tourism Strategy </li></ul></ul><ul><ul><li>Engaging with other national and international tourism industry organisations for the promotion of Maori in tourism </li></ul></ul><ul><ul><li>Facilitating opportunities for national and international marketing of Maori in tourism </li></ul></ul><ul><li>There are 13 Maori Regional Tourism Organisations to help member operators and promote regional Maori Tourism. </li></ul>
  11. 11. Economic Development Agencies <ul><li>These are regionally based government agencies providing advice to businesses and regional groups to assist sustainable economic growth in each of their regions. </li></ul><ul><li>They offer networking, education and training, support and mentoring services to the business community. </li></ul><ul><li>They also help with attracting investment and securing grants and funding. </li></ul>
  12. 12. Industry Associations <ul><li>As well as the Tourism Industry Association, there are other major industry organisations which work to maintain the standards of different tourism industry sectors. </li></ul><ul><ul><li>Inbound Tour Operators Council of NZ </li></ul></ul><ul><ul><li>Travel Agents Association of NZ </li></ul></ul><ul><ul><li>Bus and Coach Association of NZ </li></ul></ul><ul><ul><li>Motel Association of NZ </li></ul></ul><ul><ul><li>Hospitality Association of NZ </li></ul></ul>
  13. 13. Training and Education <ul><li>Training and education in the tourism sector is provided by a range of tertiary institutions –Universities, Polytechnics and Private providers </li></ul><ul><li>Three organisations coordinate this training under the Industry Training Act 1992. </li></ul><ul><ul><li>Aviation, Tourism and Travel Training Organisation (ATTTO) </li></ul></ul><ul><ul><li>Hospitality Standards Institute (HSI) </li></ul></ul><ul><ul><li>Sport, Fitness and Recreation Industry Training Organisation (SFRITO) </li></ul></ul>
  14. 14. Research Providers <ul><li>Government research into the tourism sector is primarily provided by the Ministry of Tourism working with Statistics New Zealand </li></ul><ul><li>Other research is carried out by tertiary institutions and central government agencies </li></ul><ul><li>A number of private research providers also undertake research at national, regional and business levels. </li></ul>
  15. 15. References <ul><li>NZ- Tourism Strategy 2015 – Appendix C: Roles and Responsibilities </li></ul><ul><ul><li>http://nztourismstrategy.com/ </li></ul></ul>

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