Adventure Tourism Adventuretourism.wordpress.com Hillary Jenkins, Otago Polytechnic 2008
+ What is it ? Who does it ? Adventure Tourism
Definition: Tourism that combines physical activity,  cultural exchange, or interaction and  an engagement with nature
Adventure Tourism <ul><li>creates some excitement by stepping out of your comfort zone </li></ul><ul><li>requires signific...
Mountaineering  Trekking  Walking Bungee jumping  Rock climbing  White water rafting  Kayaking  Canoeing  Fishing  jungle ...
Activities are linked to places <ul><li>Wanaka and Queenstown are synonymous with skiing  </li></ul><ul><li>Milford Track ...
Adventure can be broken into 2 parts <ul><li>Soft Adventure </li></ul><ul><li>Hard Adventure </li></ul>Adventure Tourism
Soft Adventure <ul><li>A travel experience that goes beyond the typical tourist itinerary </li></ul><ul><li>Is rewarding f...
Examples of soft adventure: <ul><li>Camping </li></ul><ul><li>Walking on gradually changing terrain </li></ul><ul><li>Biki...
Check out the following websites: www.advsouth.co.nz www.flyingkiwi.com   – watch the youtube clip www.countrywalkers.com ...
Hard Adventure  … <ul><li>is a travel experience that has more physical challenge </li></ul><ul><li>has a higher element o...
Examples of hard adventure: <ul><li>Mountaineering </li></ul><ul><li>White water rafting/kayaking </li></ul><ul><li>Mounta...
Who do you think are the target audiences?  <ul><li>www.adventureconsultants.co.nz </li></ul><ul><li>www.mountainmadness.c...
Why?? Hard adventure appeals to a more specific audience Hard adventure
<ul><li>Level of physical fitness required is higher </li></ul><ul><li>Physical output required is higher </li></ul><ul><l...
<ul><li>Wide range of people  </li></ul><ul><li>Easily done by first timers </li></ul><ul><li>Less physical output require...
In Summary… <ul><li>Adventure tourism means different things to different people </li></ul><ul><li>Activity can vary depen...
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Intro To Adventure Tourism

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Intro To Adventure Tourism

  1. 1. Adventure Tourism Adventuretourism.wordpress.com Hillary Jenkins, Otago Polytechnic 2008
  2. 2. + What is it ? Who does it ? Adventure Tourism
  3. 3. Definition: Tourism that combines physical activity, cultural exchange, or interaction and an engagement with nature
  4. 4. Adventure Tourism <ul><li>creates some excitement by stepping out of your comfort zone </li></ul><ul><li>requires significant physical or mental effort </li></ul><ul><li>may involve some kind of risk, be it real or perceived </li></ul><ul><li>expectations vary depending on participants level of experience </li></ul><ul><li>may have an element of physical danger </li></ul>
  5. 5. Mountaineering Trekking Walking Bungee jumping Rock climbing White water rafting Kayaking Canoeing Fishing jungle Visit safaris Hang gliding Paragliding Mountain biking Road cycling Skiing snowboarding Ski mountaineering Scuba diving Snorkelling Wind surfing Caving cooking Staying on a sheep farm Bird & animal watching… this list goes on and on and on…
  6. 6. Activities are linked to places <ul><li>Wanaka and Queenstown are synonymous with skiing </li></ul><ul><li>Milford Track is synonymous with walking </li></ul><ul><li>Otago Peninsula is synonymous with wild life observing </li></ul><ul><li>Himalaya - trekking </li></ul>
  7. 7. Adventure can be broken into 2 parts <ul><li>Soft Adventure </li></ul><ul><li>Hard Adventure </li></ul>Adventure Tourism
  8. 8. Soft Adventure <ul><li>A travel experience that goes beyond the typical tourist itinerary </li></ul><ul><li>Is rewarding for the spirit and the mind </li></ul><ul><li>Is safe and without excessive physical demands </li></ul>
  9. 9. Examples of soft adventure: <ul><li>Camping </li></ul><ul><li>Walking on gradually changing terrain </li></ul><ul><li>Biking </li></ul>
  10. 10. Check out the following websites: www.advsouth.co.nz www.flyingkiwi.com – watch the youtube clip www.countrywalkers.com – look at the Destination Slideshows www.puretrailsnewzealand.co.nz www.wildernesslodge.co.nz Who do you think are the target audiences?
  11. 11. Hard Adventure … <ul><li>is a travel experience that has more physical challenge </li></ul><ul><li>has a higher element of risk </li></ul><ul><li>is rewarding to the spirit </li></ul><ul><li>pushes people outside of the comfort zone </li></ul>
  12. 12. Examples of hard adventure: <ul><li>Mountaineering </li></ul><ul><li>White water rafting/kayaking </li></ul><ul><li>Mountain biking </li></ul>
  13. 13. Who do you think are the target audiences? <ul><li>www.adventureconsultants.co.nz </li></ul><ul><li>www.mountainmadness.com </li></ul><ul><li>www.exum.com </li></ul><ul><li>www.gravitybolivia.com – look at the slide show of “ The Worlds most dangerous road ” </li></ul><ul><li>www.riversurfing.co.nz – watch the you tube clip on the website </li></ul>Check out these websites :
  14. 14. Why?? Hard adventure appeals to a more specific audience Hard adventure
  15. 15. <ul><li>Level of physical fitness required is higher </li></ul><ul><li>Physical output required is higher </li></ul><ul><li>Pushed outside their comfort zone </li></ul><ul><li>Tours may vary in length </li></ul><ul><li>The adrenalin flows fast! </li></ul><ul><li>Often expensive and requires technical equipment </li></ul>Hard adventure
  16. 16. <ul><li>Wide range of people </li></ul><ul><li>Easily done by first timers </li></ul><ul><li>Less physical output required </li></ul><ul><li>Pushed slightly beyond their comfort zone </li></ul><ul><li>Variety of budgets </li></ul><ul><li>Risks are generally lower </li></ul><ul><li>Easily adapted for the audience </li></ul><ul><li>Shorter time spans </li></ul><ul><li>Tours usually includes a cultural component </li></ul>Why is Soft adventure is the most popular form of Adventure Tourism ?
  17. 17. In Summary… <ul><li>Adventure tourism means different things to different people </li></ul><ul><li>Activity can vary depending on experience </li></ul><ul><li>Adventure tourism is a fast growing area of tourism </li></ul>
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