Work-based Research Project: researchandworkbasedproject.wordpress.com Hillary Jenkins, Otago Polytechnic 2008 Case Study

Case study What is a case study? Read the outline from the PDF below www.gttp.org/docs/HowToWriteAGoodCase.pdf Now think about where you are going on work placement You will have one week to assess what you will base your case study on

What is a case study?

Read the outline from the PDF below

www.gttp.org/docs/HowToWriteAGoodCase.pdf

Now think about where you are going on work placement

You will have one week to assess what you will base your case study on

Setting objectives Starting promptly Defining the problem Search for and evaluating information Solving the case Five step approach

Setting objectives

Starting promptly

Defining the problem

Search for and evaluating information

Solving the case

Case study During that week you can start gathering information on the organisation you are working for: How big Location How many staff Is it a service or a product…or both

During that week you can start gathering information on the organisation you are working for:

How big

Location

How many staff

Is it a service or a product…or both

Starting promptly Search for relevant background information Collect anything which may help your analysis http://www.tourismnewzealand.com/

Search for relevant background information

Collect anything which may help your analysis

http://www.tourismnewzealand.com/

Case study Now start thinking about concepts within the organisation: Marketing – 7P’s Competition Ownership Standardisation Operating systems Environmental practice Human resources

Now start thinking about concepts within the organisation:

Marketing – 7P’s

Competition

Ownership

Standardisation

Operating systems

Environmental practice

Human resources

Case study Is there an area you would like to investigate further Or better still is there an area the organisation would like you to look at Remember your goal is to seek out a problem or issue and offer ways to assist with this

Is there an area you would like to investigate further

Or better still is there an area the organisation would like you to look at

Remember your goal is to seek out a problem or issue and offer ways to assist with this

Subject Ok – so you have decided to study marketing promotion in the organisation where you are placed There seems to be a problem with the current promotional techniques not really reaching the target audience Here you have the topic of your case study and the problem you need to define

Ok – so you have decided to study marketing promotion in the organisation where you are placed

There seems to be a problem with the current promotional techniques not really reaching the target audience

Here you have the topic of your case study and the problem you need to define

Start putting it together Now go back to the resource on writing a case study and follow the steps http://www.gttp.org/docs/HowToWriteAGoodCase.pdf

Now go back to the resource on writing a case study and follow the steps

http://www.gttp.org/docs/HowToWriteAGoodCase.pdf

Presenting the Case study You need to present your case study both Orally and in written form Here are the steps to complete this

You need to present your case study both

Orally and in written form

Here are the steps to complete this

Case Analysis Background section – explain your case topic and describe the organisation, the products and or service. Relate this to the current market position Problem identification – clearly identify the central problem of the case Critical evaluation of the problem – use your practical information and relevant market concepts to evaluate the problem

Background section – explain your case topic and describe the organisation, the products and or service. Relate this to the current market position

Problem identification – clearly identify the central problem of the case

Critical evaluation of the problem – use your practical information and relevant market concepts to evaluate the problem

Case analysis Potential solutions – discuss the possible solutions and their strengths and weaknesses Your solution and conclusion – choose the best solution and explain why Summary – briefly summarise your case topic, your analysis and your solution

Potential solutions – discuss the possible solutions and their strengths and weaknesses

Your solution and conclusion – choose the best solution and explain why

Summary – briefly summarise your case topic, your analysis and your solution

Case analysis Within each section organise your material logically – the parts make up the whole In your visual presentation – apply the techniques for interpretation Remember to try out your presentation on someone and ask for feedback

Within each section organise your material logically – the parts make up the whole

In your visual presentation – apply the techniques for interpretation

Remember to try out your presentation on someone and ask for feedback

Remember: All work is to be presented: Professionally Any written material is Bound Spell checked Makes sense Factually correct referenced

All work is to be presented:

Professionally

Any written material is

Bound

Spell checked

Makes sense

Factually correct

referenced