Case Study Project OP 09

Work-based Research Project: researchandworkbasedproject.wordpress.com Hillary Jenkins, Otago Polytechnic 2008 Case Study

Case study
What is a case study?
Read the outline from the PDF below
www.gttp.org/docs/HowToWriteAGoodCase.pdf
Now think about where you are going on work placement
You will have one week to assess what you will base your case study on

Setting objectives
Starting promptly
Defining the problem
Search for and evaluating information
Solving the case
Five step approach

Case study
During that week you can start gathering information on the organisation you are working for:
How big
Location
How many staff
Is it a service or a product…or both

Starting promptly
Search for relevant background information
Collect anything which may help your analysis
http://www.tourismnewzealand.com/

Case study
Now start thinking about concepts within the organisation:
Marketing – 7P’s
Competition
Ownership
Standardisation
Operating systems
Environmental practice
Human resources

Case study
Is there an area you would like to investigate further
Or better still is there an area the organisation would like you to look at
Remember your goal is to seek out a problem or issue and offer ways to assist with this

Subject
Ok – so you have decided to study marketing promotion in the organisation where you are placed
There seems to be a problem with the current promotional techniques not really reaching the target audience
Here you have the topic of your case study and the problem you need to define

Start putting it together
Now go back to the resource on writing a case study and follow the steps
http://www.gttp.org/docs/HowToWriteAGoodCase.pdf

Presenting the Case study
You need to present your case study both
Orally and in written form
Here are the steps to complete this

Case Analysis
Background section – explain your case topic and describe the organisation, the products and or service. Relate this to the current market position
Problem identification – clearly identify the central problem of the case
Critical evaluation of the problem – use your practical information and relevant market concepts to evaluate the problem

Case analysis
Potential solutions – discuss the possible solutions and their strengths and weaknesses
Your solution and conclusion – choose the best solution and explain why
Summary – briefly summarise your case topic, your analysis and your solution

Case analysis
Within each section organise your material logically – the parts make up the whole
In your visual presentation – apply the techniques for interpretation
Remember to try out your presentation on someone and ask for feedback

Remember:
All work is to be presented:
Professionally
Any written material is
Bound
Spell checked
Makes sense
Factually correct
referenced

Case Study Project OP 09

by Hillary Jenkins on Jan 28, 2009

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Case Study Project OP 09 — Presentation Transcript