There have been so many changes in the past 24 months that it would be virtually impossible to have kept up with all of them – the emergence of the hyper-interactive traveler, social media, mobile marketing, Web 2.0 functionalities, and more.
Five billion phones means there are more than three times as many phones as personal computers,"
"This device has become part of the fabric of society, whether a teenage girl taking a Blackberry to bed with her, or a farmer in an African village trying to find out the latest crop prices."
Multiple content items delivered in context to the travelers trip stage. Minimize time searching for relevant content – I don’t have the timeToday’s approach is a silo, single serving content approach. Travellers go on trips which are made of multiple experiences, those brands that adopt a information serving approach across the whole trip will reinforce their trusted brand status.
Cyber-style cousin to the traditional walk-in visitor information center relies on Twitter technology to connect travelers with those who can answer their questions and help plan their trips.
Smart device apps and mobile-optimized websites are changing the way people travel, from trip planning to boarding an airplane to how they experience destinations. This means new and richer opportunities for marketers to connect with consumers before, during and after their trips.