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Social media success strategies June 2010 by CEO Hillary Bressler
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Social media success strategies June 2010 by CEO Hillary Bressler


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An overview of social media from leader in social media, and CEO of .Com Marketing, Hillary Bressler

An overview of social media from leader in social media, and CEO of .Com Marketing, Hillary Bressler

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  • within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars."
  • It was back in 2006 that some clever people at Blendtec decided to start filming their boss, Tom Dickson, attempting to grind up various household objects and asking one simple question: Will it blend?From camcorders to golf balls and glow sticks to iPhones, a vast range of products have been sliced and diced by the Blendtec blender. Millions of people have watched the videos, either on YouTube or on the company's specially made Will it Blend site, boosting the reputation of the Blendtec brand and bagging the company thousands of valuable links.The Blendtec story is a textbook example of what good viral video marketing should be and the benefits it can bring.
  • Transcript

    • 1. Social Media Success Strategies
      Leveraging Technology for Business Advantage
      June 2, 2010
      Presented by:
      Hillary Bressler
      Founder, CEO
      .Com Marketing
      A Top 100 Interactive Agency Nationwide
    • 2. What is Social Media?
      A type of media that is based on
      conversation and interaction
      people online
      via the internet or mobile.
    • 3.
    • 4. Shift from MeWeb to WeWeb
    • 5.
    • 6. It’s Okay To Be Confused
    • 7.
    • 8.
    • 9. China
      United States
      If Facebook was a country it would be the
      3rd largest
      “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
    • 10. Years to Reach 50 Million Users
      • Radio- 38 Years
      • 11. TV- 13 Years
      • 12. Internet- 4 Years
      • 13. iPod- 3 Years
      • 14. Facebook adds 100 Million Users in 9 months
      “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
    • 15. Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then
      entire population
      of Ireland, Norway and Panama
      “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
    • 16. 80%
      of Companies
      are Using LinkedIn as their Primary Way
      to Find Employees
      “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
    • 17. The Fastest Growing
      Segment on Facebook is 55-65 year old Females
      “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
    • 18. 80%
      of Twitter updates
      are on
      mobile devices.
      Imagine what that means for bad customer experiences.
      “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
    • 19. 78% of consumers trust peer recommendations
      Only 14% trust advertisements
      “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
    • 20. Average user spends more than 55 minutes per day on Facebook
    • 21. Dell made over $3 million in revenue through the Dell Outlet account on Twitter.
    • 22.
    • 23.
    • 24.
    • 25. Social Media is about
      the relationships
    • 26.
    • 27. Facebook Age
    • 28. What Can Social Media be Used For?
      Brand Marketing
      Customer Service
      Public Relations
      Reputation Management
      Market Research
      Consumer Education
    • 29. Using Social Media for Sales
    • 30. Social Media marketing is 100% about establishing a relationship with customers,
      and less about selling.
      The sales will come to those that wait!
    • 31. Small businesses typically get more than half of their customers through
      word of mouth
      Twitter is the digital manifestation of that.
    • 32. It Helped Dell
    • 33. Dell started tweeting in 2007 for one way communication.
      The company was surprised when people responded.
      Dell Outlet has booked more than $3 million in revenue asking questions.
    • 34. New York Times highlights San Francisco foodie as Twitter icon
    • 35.
    • 36. Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on Twitter.They offer free seaweed salads to people who mention Twitter.
    • 37. Twitter Exclusive Coupons
      Twitter-exclusive coupons for customers to print out and redeem at store.
      Twitter coupon campaigns brought
      in 68.60% of total
      dollar sales.
    • 38. Tracking Sales
      Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.
    • 39. Sprinkles Cupcakes
      Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake. They have 133,000 fans.
    • 40. Customer Service
    • 41.
    • 42. Frank Eliason
      Comcast’s Twitter Man
      “I think it's safe to call Comcast's
      Frank Eliason the most famous
      customer service manager
      in the U.S., possibly in the world.”
      • Business Week Jan 2009
    • 43.
    • 44.
    • 45.
    • 46.
    • 47.
    • 48. File
    • 49. Negative Effects on United from Social Media
      Over 8.5 million views
      Stock prices dip 10% resulting in $180 million
      Appeared on ABC’s The View
      Time Magazine’s Top Viral Video’s of 2009
      2 more videos to be produced
      As of 5/29/10
    • 50.
    • 51. Brand Marketing
    • 52.
    • 53. File
    • 54. Positive of Social Media
      Budget of $50 to start
      Over 96 million views
      700% increase in sales
      As of 5/29/10
    • 55.
    • 56. Jet Blue responds to all tweets with suggestions and information in their own quirky personality in an effort to humanize their brand.
    • 57. To Promote Events
    • 58. Facebook Events
    • 59. Linked In Events
    • 60.
    • 61. Using Social Media for Recruiting
    • 62. Linked In for Recruiting
      Broadcast Job
      Openings via
      your Status bar
    • 63. Employee/Alumni Groups
      Create and Administer your Employee and Corporate Alumni Group
    • 64. Using Linked In for
      Business to Business
    • 65. Company Profile
      Improve your
      Profile page
    • 66. Join Industry Groups
      Join relevant industry groups
    • 67. Answer and Ask Questions
    • 68. Create Polls
    • 69. LinkedIn Applications
    • 70. Get Recognized on Weekly Emails
    • 71. Define
    • 72. 4 New Rules for Social Media Marketing
      Listening to consumers is more important than talking at them.
      Companies can’t hide the corporation behind the brand anymore or even separate the two.
      Social Media is about the relationships.
      Social Media is not a Strategy.
      Ad Age 2009
    • 73.
    • 74. Best Practices
      Don’t start a social media project just because you feel like you have to
      Tell your story. Set the tone.
      ( fun, informational, quirky)
      Set realistic expectations, it takes time to do this well
    • 75. Social Media Challenges
      It should not be done instead of proven fundamentals ( SEO, Well Designed Websites)
      It is not “free”
      It is difficult to monetize
    • 76.
    • 77. Dealing with Bad Reviews
    • 78. Dealing with complaints
      Address negative comments very quickly.
      Have a process in place to resolve the issue directly.
      The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed.
      It is a chance to turn someone into an ambassador of the brand.
    • 79.
    • 80.
    • 81.
    • 82. This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more real and authentic. This is a good example of how a company responded to show they care.
    • 83.
    • 84. Facebook Tips To Drive Fans
    • 85. Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their Facebook page.
    • 86. Simple offline marketing to drive fans by giving benefits to join.
    • 87. A great tool to add to your websites or blogs to encourage people to post about it.
    • 88. Widgets, Plugins, Apps
    • 89. This is my email signature. Have every employee put an email signature that promotes your social media pages.
    • 90. How To Make A Facebook Vanity URL!/Commarketing?ref=ts
    • 91. Monitoring Tools
    • 92.
    • 93. Latest In Social Media
    • 94. Twitter Advertising
      New feature is called Promoted Tweets.
      As of 5/29/10
    • 95. Foursquare is a mobile app that allows you to check-in with your friends when you arrive at a certain location.
    • 96. Thanks for Participating…..see you online!
      CEO/Founder of .Com Marketing
      Phone: 407.774.4604 ext 203
      Personal Twitter:
      Personal LinkedIn:
      Company Twitter:
      Find My Presentation Today!