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Social media success strategies June 2010 by CEO Hillary Bressler
 

Social media success strategies June 2010 by CEO Hillary Bressler

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An overview of social media from leader in social media, and CEO of .Com Marketing, Hillary Bressler

An overview of social media from leader in social media, and CEO of .Com Marketing, Hillary Bressler

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  • within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars."
  • It was back in 2006 that some clever people at Blendtec decided to start filming their boss, Tom Dickson, attempting to grind up various household objects and asking one simple question: Will it blend?From camcorders to golf balls and glow sticks to iPhones, a vast range of products have been sliced and diced by the Blendtec blender. Millions of people have watched the videos, either on YouTube or on the company's specially made Will it Blend site, boosting the reputation of the Blendtec brand and bagging the company thousands of valuable links.The Blendtec story is a textbook example of what good viral video marketing should be and the benefits it can bring.

Social media success strategies June 2010 by CEO Hillary Bressler Social media success strategies June 2010 by CEO Hillary Bressler Presentation Transcript

  • Social Media Success Strategies
    Leveraging Technology for Business Advantage
    June 2, 2010
    Presented by:
    Hillary Bressler
    Founder, CEO
    .Com Marketing
    A Top 100 Interactive Agency Nationwide
    www.commarketing.com
     1.866.266.6584
  • What is Social Media?
    A type of media that is based on
    conversation and interaction
    between
    people online
    and
    shared
    via the internet or mobile.
  • Shift from MeWeb to WeWeb
  • It’s Okay To Be Confused
  • China
    India
    Facebook
    United States
    Indonesia
    Brazil
    Pakistan
    Bangladesh
    If Facebook was a country it would be the
    3rd largest
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • Years to Reach 50 Million Users
    • Radio- 38 Years
    • TV- 13 Years
    • Internet- 4 Years
    • iPod- 3 Years
    • Facebook adds 100 Million Users in 9 months
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then
    entire population
    of Ireland, Norway and Panama
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • 80%
    of Companies
    are Using LinkedIn as their Primary Way
    to Find Employees
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • The Fastest Growing
    Segment on Facebook is 55-65 year old Females
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • 80%
    of Twitter updates
    are on
    mobile devices.
    Imagine what that means for bad customer experiences.
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • 78% of consumers trust peer recommendations
    Only 14% trust advertisements
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • Average user spends more than 55 minutes per day on Facebook
  • Dell made over $3 million in revenue through the Dell Outlet account on Twitter.
  • Social Media is about
    the relationships
    http://www.flickr.com/photos/sarcastickiss/2612302754/
  • Facebook Age
  • What Can Social Media be Used For?
    Sales
    Brand Marketing
    Customer Service
    Promotions/Events
    Recruiting
    Public Relations
    Reputation Management
    Market Research
    Consumer Education
  • Using Social Media for Sales
  • Social Media marketing is 100% about establishing a relationship with customers,
    and less about selling.
    The sales will come to those that wait!
  • Small businesses typically get more than half of their customers through
    word of mouth
    and
    Twitter is the digital manifestation of that.
  • It Helped Dell
    $$$$$
  • Dell started tweeting in 2007 for one way communication.
    The company was surprised when people responded.
    Dell Outlet has booked more than $3 million in revenue
    http://business.twitter.com/twitter101/case_dellstarted asking questions.
  • New York Times highlights San Francisco foodie as Twitter icon
  • Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on Twitter.They offer free seaweed salads to people who mention Twitter.
  • Twitter Exclusive Coupons
    Twitter-exclusive coupons for customers to print out and redeem at store.
    Twitter coupon campaigns brought
    in 68.60% of total
    dollar sales.
  • Tracking Sales
    Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.
  • Sprinkles Cupcakes
    Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake. They have 133,000 fans.
  • Customer Service
  • Frank Eliason
    Comcast’s Twitter Man
    “I think it's safe to call Comcast's
    Frank Eliason the most famous
    customer service manager
    in the U.S., possibly in the world.”
    • Business Week Jan 2009
  • File
  • Negative Effects on United from Social Media
    Over 8.5 million views
    Stock prices dip 10% resulting in $180 million
    Appeared on ABC’s The View
    Time Magazine’s Top Viral Video’s of 2009
    2 more videos to be produced
    As of 5/29/10
  • Brand Marketing
  • File
  • Positive of Social Media
    Budget of $50 to start
    Over 96 million views
    700% increase in sales
    As of 5/29/10
  • Jet Blue responds to all tweets with suggestions and information in their own quirky personality in an effort to humanize their brand.
  • To Promote Events
  • Facebook Events
  • Linked In Events
  • Using Social Media for Recruiting
  • Linked In for Recruiting
    Broadcast Job
    Openings via
    your Status bar
  • Employee/Alumni Groups
    Create and Administer your Employee and Corporate Alumni Group
  • Using Linked In for
    Business to Business
  • Company Profile
    Improve your
    Company
    Profile page
  • Join Industry Groups
    Join relevant industry groups
  • Answer and Ask Questions
  • Create Polls
  • LinkedIn Applications
  • Get Recognized on Weekly Emails
  • Define
    Your
    Social
    Media
    Strategy
  • 4 New Rules for Social Media Marketing
    Listening to consumers is more important than talking at them.
    Companies can’t hide the corporation behind the brand anymore or even separate the two.
    Social Media is about the relationships.
    Social Media is not a Strategy.
    Ad Age 2009
  • Best Practices
    Don’t start a social media project just because you feel like you have to
    Tell your story. Set the tone.
    ( fun, informational, quirky)
    Set realistic expectations, it takes time to do this well
  • Social Media Challenges
    It should not be done instead of proven fundamentals ( SEO, Well Designed Websites)
    It is not “free”
    It is difficult to monetize
  • Dealing with Bad Reviews
  • Dealing with complaints
    Address negative comments very quickly.
    Have a process in place to resolve the issue directly.
    The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed.
    It is a chance to turn someone into an ambassador of the brand.
  • This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more real and authentic. This is a good example of how a company responded to show they care.
  • Facebook Tips To Drive Fans
    http://www.facebook.com/facebook-widgets/
  • Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their Facebook page.
  • Simple offline marketing to drive fans by giving benefits to join.
  • A great tool to add to your websites or blogs to encourage people to post about it.
  • Widgets, Plugins, Apps
    www.facebook.com/facebook-widgets
    www.developers.facebook.com/plugins
    www.facebook.com/apps
  • This is my email signature. Have every employee put an email signature that promotes your social media pages.
  • How To Make A Facebook Vanity URL
    www.facebook.com/#!/Commarketing?ref=ts
    www.facebook.com/commarketing
    www.facebook.com/username
  • Monitoring Tools
  • Latest In Social Media
  • Twitter Advertising
    New feature is called Promoted Tweets.
    As of 5/29/10
  • Foursquare is a mobile app that allows you to check-in with your friends when you arrive at a certain location.
    Foursquare
  • Thanks for Participating…..see you online!
    HillaryBressler
    CEO/Founder of .Com Marketing
    Email: bressler@commarketing.com
    Web: www.commarketing.com
    Phone: 407.774.4604 ext 203
    Personal Twitter: www.twitter.com/hillarybressler
    Personal LinkedIn: www.linkedin.com/hillarybressler
    Company Twitter: www.twitter.com/commarketing
    CompanyFacebook:www.facebook.com/commarketing
    Find My Presentation Today!
    www.slideshare.net/hillarybressler