How Brands Squeeze To Top of <br />Search Rankings Using Social Media<br />Social Media Optimization <br />(SMO)<br />
Presented by<br />		Hillary Bressler<br />		CEO/Founder, .Com Marketing<br />twitter: @hillarybressler<br />email: bressle...
It’s About Getting on Google! <br />
SMO = Social Media Optimization<br />The distribution of social media posting and their ability to rise to the top of any ...
SEO<br />SEO<br />SEO<br />Dominating your brand <br />and having control of <br />each posting<br />is the true <br />SEO...
Search results with video thumbnails have a 41 % higher CTR than plain text results. <br />RankAbove 2010<br />
Consumers Have Choices<br />We are NOT part of those Decisions <br />Where <br />We Are NOT Present<br />- Brian Solis<br />
SEO + SMO = Amplified Rankings<br />in the traditional and social web<br />
Target Corporation dominates their <br />brand for a keyword that<br />has many different <br />meanings. <br />
SMO Opportunities for Rankings<br />• The pictures in Flickr<br />• Videos on YouTube<br />• Events in Upcoming or Plancas...
Is SMO like SEO?<br />Yes……..<br />Tags,<br />Descriptions,<br />and keywords<br />collectively contribute to the <br />di...
SMO specifically is defined by the<br />elements ingrained in each social<br />Network.<br />This is referred to as Metada...
Everything Starts With A Search <br />
SMO Opportunities:<br /><ul><li> Titles
 Descriptions
 Tags/Keywords
 Syndication
 Links + views</li></li></ul><li>TITLES<br />Headlines and title tags <br />should have<br />keywords up front.<br />
DESCRIPTIONS<br />Descriptions further <br />refine the context<br />of the social object to <br />entice visitors<br />to...
KEYWORDS<br />Keywords are the terms <br />that people use<br />to find information<br />in traditional, social <br />and ...
You can use extensive research with many analytic tools <br />
You can use simple tools like Google Keyword Tool <br />
	Keywords/ Tags also improve the categorization and<br />grouping/association of keywords in Twitter<br />search…it’s call...
Twitter Tip:<br />The first 24 characters is what is picked up in the search engines…make them count!<br />
LINKS <br />As in SEO, links help fuel traffic and<br />weight of social media postings. <br />Links are measured in views...
   Syndicating Social Content <br />
Enable One Click Social Sharing<br />
Doing it right on Facebook….<br />
Rock Star Of The Week<br />
Check your public search settings for ability for search rankings. .<br />
Doing it right on Twitter….<br />
Good profile. <br />
Keywords Are Important……<br />
Doing it right on YouTube…..<br />
Traffic going direct to referring website!  Good! <br />
Top ranking for “orlando” keyword, Good! <br />Traffic going direct to YouTube, Bad<br />
Cons of You Tube That Go Beyond SMO.  <br />
Pros of Serving Video on Your Site via 3rd Party.  <br />
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Social Media Optimization( SMO)- Getting listed on the search engines using social media.

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Social media optimization tips to get search engines rankings using social media postings.

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Social Media Optimization( SMO)- Getting listed on the search engines using social media.

  1. 1. How Brands Squeeze To Top of <br />Search Rankings Using Social Media<br />Social Media Optimization <br />(SMO)<br />
  2. 2. Presented by<br /> Hillary Bressler<br /> CEO/Founder, .Com Marketing<br />twitter: @hillarybressler<br />email: bressler@commarketing.com<br />web: www.commarketing.com<br />slideshare: www.slideshare.net/hillarybressler<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9. It’s About Getting on Google! <br />
  10. 10. SMO = Social Media Optimization<br />The distribution of social media posting and their ability to rise to the top of any related search query.<br />
  11. 11. SEO<br />SEO<br />SEO<br />Dominating your brand <br />and having control of <br />each posting<br />is the true <br />SEO + SMO = Amplified Rankings<br />SEO<br />SMO<br />SMO<br />SMO<br />I dominate and control my <br />“Personal brand”….that is easy, as there are only 3 “Hillary Bressler’s in the USA. <br />
  12. 12. Search results with video thumbnails have a 41 % higher CTR than plain text results. <br />RankAbove 2010<br />
  13. 13. Consumers Have Choices<br />We are NOT part of those Decisions <br />Where <br />We Are NOT Present<br />- Brian Solis<br />
  14. 14.
  15. 15. SEO + SMO = Amplified Rankings<br />in the traditional and social web<br />
  16. 16. Target Corporation dominates their <br />brand for a keyword that<br />has many different <br />meanings. <br />
  17. 17. SMO Opportunities for Rankings<br />• The pictures in Flickr<br />• Videos on YouTube<br />• Events in Upcoming or Plancast<br />• Updates in Facebook<br />• Bookmarks in Delicious<br />• Votes in Digg<br />• FourSquare check-ins<br />• The docs in Scribd<br />• Reviews in Yelp<br />• Subject matter in Ning<br />• Thoughts shared in a blog or blog comment<br />
  18. 18. Is SMO like SEO?<br />Yes……..<br />Tags,<br />Descriptions,<br />and keywords<br />collectively contribute to the <br />discoverability of social content.<br />
  19. 19. SMO specifically is defined by the<br />elements ingrained in each social<br />Network.<br />This is referred to as Metadata<br />
  20. 20. Everything Starts With A Search <br />
  21. 21. SMO Opportunities:<br /><ul><li> Titles
  22. 22. Descriptions
  23. 23. Tags/Keywords
  24. 24. Syndication
  25. 25. Links + views</li></li></ul><li>TITLES<br />Headlines and title tags <br />should have<br />keywords up front.<br />
  26. 26. DESCRIPTIONS<br />Descriptions further <br />refine the context<br />of the social object to <br />entice visitors<br />to view and hopefully <br />circulate it<br />
  27. 27. KEYWORDS<br />Keywords are the terms <br />that people use<br />to find information<br />in traditional, social <br />and real-time <br />search.<br />The keywords used by <br />customers and influencers <br />are not necessarily what we think…<br />
  28. 28. You can use extensive research with many analytic tools <br />
  29. 29. You can use simple tools like Google Keyword Tool <br />
  30. 30. Keywords/ Tags also improve the categorization and<br />grouping/association of keywords in Twitter<br />search…it’s called the #hashtag<br />( see #nowplaying) <br />
  31. 31. Twitter Tip:<br />The first 24 characters is what is picked up in the search engines…make them count!<br />
  32. 32. LINKS <br />As in SEO, links help fuel traffic and<br />weight of social media postings. <br />Links are measured in views, ratings, retweets, likes and favorites.<br />
  33. 33.
  34. 34.
  35. 35. Syndicating Social Content <br />
  36. 36. Enable One Click Social Sharing<br />
  37. 37. Doing it right on Facebook….<br />
  38. 38. Rock Star Of The Week<br />
  39. 39.
  40. 40. Check your public search settings for ability for search rankings. .<br />
  41. 41. Doing it right on Twitter….<br />
  42. 42. Good profile. <br />
  43. 43. Keywords Are Important……<br />
  44. 44. Doing it right on YouTube…..<br />
  45. 45.
  46. 46. Traffic going direct to referring website! Good! <br />
  47. 47. Top ranking for “orlando” keyword, Good! <br />Traffic going direct to YouTube, Bad<br />
  48. 48. Cons of You Tube That Go Beyond SMO. <br />
  49. 49. Pros of Serving Video on Your Site via 3rd Party. <br />
  50. 50.
  51. 51.
  52. 52. Thank You!<br />Discover Your Inner Strength<br />Co-Authored By Ken Blanchard<br /> Brian Tracy and Stephan Covey <br />and Hillary Bressler <br />Presented By:<br />Hillary Bressler<br />CEO/Founder<br />.Com Marketing<br />407-774-4606 ext. 203<br />bressler@commarekting.com <br />

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