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Social Media Optimization( SMO)- Getting listed on the search engines using social media.
 

Social Media Optimization( SMO)- Getting listed on the search engines using social media.

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Social media optimization tips to get search engines rankings using social media postings.

Social media optimization tips to get search engines rankings using social media postings.

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    Social Media Optimization( SMO)- Getting listed on the search engines using social media. Social Media Optimization( SMO)- Getting listed on the search engines using social media. Presentation Transcript

    • How Brands Squeeze To Top of
      Search Rankings Using Social Media
      Social Media Optimization
      (SMO)
    • Presented by
      Hillary Bressler
      CEO/Founder, .Com Marketing
      twitter: @hillarybressler
      email: bressler@commarketing.com
      web: www.commarketing.com
      slideshare: www.slideshare.net/hillarybressler
    • It’s About Getting on Google!
    • SMO = Social Media Optimization
      The distribution of social media posting and their ability to rise to the top of any related search query.
    • SEO
      SEO
      SEO
      Dominating your brand
      and having control of
      each posting
      is the true
      SEO + SMO = Amplified Rankings
      SEO
      SMO
      SMO
      SMO
      I dominate and control my
      “Personal brand”….that is easy, as there are only 3 “Hillary Bressler’s in the USA.
    • Search results with video thumbnails have a 41 % higher CTR than plain text results.
      RankAbove 2010
    • Consumers Have Choices
      We are NOT part of those Decisions
      Where
      We Are NOT Present
      - Brian Solis
    • SEO + SMO = Amplified Rankings
      in the traditional and social web
    • Target Corporation dominates their
      brand for a keyword that
      has many different
      meanings.
    • SMO Opportunities for Rankings
      • The pictures in Flickr
      • Videos on YouTube
      • Events in Upcoming or Plancast
      • Updates in Facebook
      • Bookmarks in Delicious
      • Votes in Digg
      • FourSquare check-ins
      • The docs in Scribd
      • Reviews in Yelp
      • Subject matter in Ning
      • Thoughts shared in a blog or blog comment
    • Is SMO like SEO?
      Yes……..
      Tags,
      Descriptions,
      and keywords
      collectively contribute to the
      discoverability of social content.
    • SMO specifically is defined by the
      elements ingrained in each social
      Network.
      This is referred to as Metadata
    • Everything Starts With A Search
    • SMO Opportunities:
      • Titles
      • Descriptions
      • Tags/Keywords
      • Syndication
      • Links + views
    • TITLES
      Headlines and title tags
      should have
      keywords up front.
    • DESCRIPTIONS
      Descriptions further
      refine the context
      of the social object to
      entice visitors
      to view and hopefully
      circulate it
    • KEYWORDS
      Keywords are the terms
      that people use
      to find information
      in traditional, social
      and real-time
      search.
      The keywords used by
      customers and influencers
      are not necessarily what we think…
    • You can use extensive research with many analytic tools
    • You can use simple tools like Google Keyword Tool
    • Keywords/ Tags also improve the categorization and
      grouping/association of keywords in Twitter
      search…it’s called the #hashtag
      ( see #nowplaying)
    • Twitter Tip:
      The first 24 characters is what is picked up in the search engines…make them count!
    • LINKS
      As in SEO, links help fuel traffic and
      weight of social media postings.
      Links are measured in views, ratings, retweets, likes and favorites.
    • Syndicating Social Content
    • Enable One Click Social Sharing
    • Doing it right on Facebook….
    • Rock Star Of The Week
    • Check your public search settings for ability for search rankings. .
    • Doing it right on Twitter….
    • Good profile.
    • Keywords Are Important……
    • Doing it right on YouTube…..
    • Traffic going direct to referring website! Good!
    • Top ranking for “orlando” keyword, Good!
      Traffic going direct to YouTube, Bad
    • Cons of You Tube That Go Beyond SMO.
    • Pros of Serving Video on Your Site via 3rd Party.
    • Thank You!
      Discover Your Inner Strength
      Co-Authored By Ken Blanchard
      Brian Tracy and Stephan Covey
      and Hillary Bressler
      Presented By:
      Hillary Bressler
      CEO/Founder
      .Com Marketing
      407-774-4606 ext. 203
      bressler@commarekting.com