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Social Media for Business


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  • 1. Social Media for Business
    April 15, 2010
    Presented by:
    Hillary Bressler
    Founder, CEO
    .Com Marketing
  • 2. China
    United States
    If Facebook was a country it would be the
    3rd largest
    “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
  • 3. Years to Reach 50 Million Users
    • Radio- 38 Years
    • 4. TV- 13 Years
    • 5. Internet- 4 Years
    • 6. iPod- 3 Years
    • 7. Facebook adds 100 Million Users in 9 months
    “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
  • 8. Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then
    entire population
    of Ireland, Norway and Panama
    “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
  • 9. 80%
    of Companies
    are Using LinkedIn as their Primary Way
    to Find Employees
    “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
  • 10. The Fastest Growing
    Segment on Facebook is 55-65 year old Females
    “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
  • 11. 80%
    of Twitter updates
    are on
    mobile devices.
    People update anywhere, anytime.
    Imagine what that means for bad customer experiences.
    “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
  • 12. 78% of consumers trust peer recommendations
    Only 14% trust advertisements
    “Did You Know”- Karl Fisch and Scott McLeod – July 30, 2009
  • 13. 65 million users currently access Facebook through their mobile devices.
    People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
  • 14. Average user spends more than 55 minutes per day on Facebook
  • 15. Dell made over $3 million in revenue through the Dell Outlet account on Twitter.
    Fast Company
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Facebook Age
  • 22.
  • 23. 4 New Rules for Marketing
    Listening to consumers is more important than talking at them.
    You can’t hide the corporation behind the brand anymore or even separate the two.
    PR is a primary concern for all marketers.
    Social Media is not a Strategy.
    Ad Age 2009
  • 24.
  • 25. Before you engage in conversations
    you first need to LISTEN.
    © 2010 .Com Marketing
  • 26. Once you hear what people are saying, where appropriate, THEN RESPOND.
    © 2009 .Com Marketing
  • 27. Tell people who you are and why you are responding, and BE AUTHENTIC.
    © 2009 .Com Marketing
  • 28. Best Practices
    Don’t start a social media project just because you feel like you have to
    Think of a strategy that makes sense for you and your content
    Know your audience and know yourself
    Set realistic expectations, it takes time to do this well
  • 29. Challenges
    It should not be done instead of proven fundamentals
    It is not “free”
    It is difficult to monetize
  • 30.
  • 31. Social Media is about
    the relationships
  • 32.
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  • 34.
  • 35. New York Times highlights San Francisco foodie as Twitter icon
  • 36. File
  • 37.
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  • 40. File
  • 41. Twitter
    New feature is called Promoted Tweets. Twitter says Best Buy Co., Sony Pictures, Starbucks Corp. and Virgin America are some of the advertisers.
  • 42.
  • 43. Dell started tweeting in 2007 for one way communication.
    The company was surprised when people responded.
    “When we respond to people on Twitter, they get really excited, and we gain advocates.”
    Dell Outlet has booked more than $3 million in revenue asking questions.
  • 44. Dell now has more than 80 Dell-branded Twitter accounts (including @dellhomeoffers for new system deals) offering everything from videos of new technologies to promotions for Asia-Pacific customers.
    It also encourages employees to twitter, and has well over 100 employee accounts.
    Dell uses many of those accounts (with names like @StephanieAtDell , primarily for customer service exchanges that require direct messages (Twitter’s private channel) and to reach out to people who are twittering about Dell (which they find via Twitter search).
  • 45.
  • 46. Twitter-exclusive coupons for customers to print out and redeem at their favorite tasti location.
    He creates specific codes for each coupon that are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.
    Twitter coupon campaigns can outperform similar targeted ads on other social network platforms or certain PPC ads if Twitter is used effectively.
  • 47. 68.60% of total dollar sales came from Twitter
  • 48.
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  • 60.
  • 61.
  • 62. Dealing with complaints
    Try to address negative comments very quickly.
    Try to gauge the overall tone and type of problem
    If a person has had a problem with a product or is attacking the company in some way have a process in place to resolve the issue directly.
    The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed.
    It is a chance to turn someone into an ambassador of the brand.
  • 63.
  • 64.
  • 65.
  • 66. Speaking on Social Media
    June 2nd
    Orlando Chamber of Commerce
  • 67. Follow Me, Be A Fan, Network With Me
    Hillary Bressler
    Twitter: HillaryBressler, Commarketing
    LinkedIn: HillaryBressler, Commarketing
    Facebook:HillaryBressler, Commarketing