Social Media for Business<br />April 15, 2010<br />Presented by:<br />Hillary Bressler<br />Founder, CEO<br...
China<br />India<br />Facebook<br />United States<br />Indonesia<br />Brazil<br />Pakistan<br />Bangladesh<br />If Faceboo...
Years to Reach 50 Million Users<br /><ul><li>Radio- 38 Years
TV- 13 Years
Internet- 4 Years
iPod- 3 Years
Facebook adds 100 Million Users in 9 months</li></ul>“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- Jul...
Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then <br />entire population <br />of Ireland, Norway ...
80% <br />of Companies <br />are Using LinkedIn as their Primary Way <br />to Find Employees<br />“Did You Know”- Karl Fis...
The Fastest Growing <br />Segment on Facebook is 55-65 year old Females <br />“Did You Know”- Karl Fisch and Scott McLeod ...
80% <br />of Twitter updates <br />are on <br />mobile devices.<br />People update anywhere, anytime.<br />Imagine what th...
78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />“Did You Know”- Karl Fisch and Scott M...
65 million users currently access Facebook through their mobile devices. <br />People that use Facebook on their mobile de...
Average user spends more than 55 minutes per day on Facebook<br />
Dell made over $3 million in revenue through the Dell Outlet account on Twitter.<br />Fast Company<br />
Facebook Age <br />
4 New Rules for Marketing<br />Listening to consumers is more important than talking at them.<br />You can’t hide the corp...
Before you engage in conversations <br />	you first need to LISTEN.<br />© 2010 .Com Marketing<br />21<br />
Once you hear what people are saying, where appropriate, THEN RESPOND.<br />© 2009 .Com Marketing<br />22<br />
	Tell people who you are and why you are responding, and BE AUTHENTIC.<br />© 2009 .Com Marketing<br />23<br />
Best Practices<br />Don’t start a social media project just because you feel like you have to<br />Think of a strategy tha...
Challenges<br />It should not be done instead of proven fundamentals<br />It is not “free”<br />It is difficult to monetiz...
Social Media is about <br />the relationships<br />http://www.flickr.com/photos/sarcastickiss/2612302754/<br />
New York Times highlights San Francisco foodie as Twitter icon<br />
File<br />
File<br />
           Twitter<br />New feature is called Promoted Tweets. Twitter says Best Buy Co., Sony Pictures, Starbucks Corp. a...
http://www.joyofdirectmarketing.com/<br />
Dell started tweeting in 2007 for one way communication. <br />The company was surprised when people responded.<br />“When...
Dell now has more than 80 Dell-branded Twitter accounts (including @dellhomeoffers for new system deals) offering everythi...
Twitter-exclusive coupons for customers to print out and redeem at their favorite tasti location. <br />He creates specifi...
68.60% of total dollar sales came from Twitter<br />   customers <br />
Dealing with complaints<br /> Try to address negative comments very quickly.<br />Try to gauge the overall tone and type o...
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Social Media for Business

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Social Media for Business

  1. 1. Social Media for Business<br />April 15, 2010<br />Presented by:<br />Hillary Bressler<br />Founder, CEO<br />.Com Marketing<br />
  2. 2. China<br />India<br />Facebook<br />United States<br />Indonesia<br />Brazil<br />Pakistan<br />Bangladesh<br />If Facebook was a country it would be the <br />3rd largest<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  3. 3. Years to Reach 50 Million Users<br /><ul><li>Radio- 38 Years
  4. 4. TV- 13 Years
  5. 5. Internet- 4 Years
  6. 6. iPod- 3 Years
  7. 7. Facebook adds 100 Million Users in 9 months</li></ul>“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  8. 8. Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then <br />entire population <br />of Ireland, Norway and Panama<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  9. 9. 80% <br />of Companies <br />are Using LinkedIn as their Primary Way <br />to Find Employees<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  10. 10. The Fastest Growing <br />Segment on Facebook is 55-65 year old Females <br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  11. 11. 80% <br />of Twitter updates <br />are on <br />mobile devices.<br />People update anywhere, anytime.<br />Imagine what that means for bad customer experiences.<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  12. 12. 78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  13. 13. 65 million users currently access Facebook through their mobile devices. <br />People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.<br />
  14. 14. Average user spends more than 55 minutes per day on Facebook<br />
  15. 15. Dell made over $3 million in revenue through the Dell Outlet account on Twitter.<br />Fast Company<br />
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  21. 21. Facebook Age <br />
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  23. 23. 4 New Rules for Marketing<br />Listening to consumers is more important than talking at them.<br />You can’t hide the corporation behind the brand anymore or even separate the two. <br />PR is a primary concern for all marketers. <br />Social Media is not a Strategy. <br />Ad Age 2009<br />
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  25. 25. Before you engage in conversations <br /> you first need to LISTEN.<br />© 2010 .Com Marketing<br />21<br />
  26. 26. Once you hear what people are saying, where appropriate, THEN RESPOND.<br />© 2009 .Com Marketing<br />22<br />
  27. 27. Tell people who you are and why you are responding, and BE AUTHENTIC.<br />© 2009 .Com Marketing<br />23<br />
  28. 28. Best Practices<br />Don’t start a social media project just because you feel like you have to<br />Think of a strategy that makes sense for you and your content<br />Know your audience and know yourself<br />Set realistic expectations, it takes time to do this well<br />
  29. 29. Challenges<br />It should not be done instead of proven fundamentals<br />It is not “free”<br />It is difficult to monetize<br />
  30. 30.
  31. 31. Social Media is about <br />the relationships<br />http://www.flickr.com/photos/sarcastickiss/2612302754/<br />
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  35. 35. New York Times highlights San Francisco foodie as Twitter icon<br />
  36. 36. File<br />
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  40. 40. File<br />
  41. 41. Twitter<br />New feature is called Promoted Tweets. Twitter says Best Buy Co., Sony Pictures, Starbucks Corp. and Virgin America are some of the advertisers.<br />
  42. 42. http://www.joyofdirectmarketing.com/<br />
  43. 43. Dell started tweeting in 2007 for one way communication. <br />The company was surprised when people responded.<br />“When we respond to people on Twitter, they get really excited, and we gain advocates.”<br />Dell Outlet has booked more than $3 million in revenue <br />http://business.twitter.com/twitter101/case_dellstarted asking questions. <br />
  44. 44. Dell now has more than 80 Dell-branded Twitter accounts (including @dellhomeoffers for new system deals) offering everything from videos of new technologies to promotions for Asia-Pacific customers. <br />It also encourages employees to twitter, and has well over 100 employee accounts. <br />Dell uses many of those accounts (with names like @StephanieAtDell , primarily for customer service exchanges that require direct messages (Twitter’s private channel) and to reach out to people who are twittering about Dell (which they find via Twitter search).<br />
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  46. 46. Twitter-exclusive coupons for customers to print out and redeem at their favorite tasti location. <br />He creates specific codes for each coupon that are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales. <br />Twitter coupon campaigns can outperform similar targeted ads on other social network platforms or certain PPC ads if Twitter is used effectively. <br />
  47. 47. 68.60% of total dollar sales came from Twitter<br /> customers <br />
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  62. 62. Dealing with complaints<br /> Try to address negative comments very quickly.<br />Try to gauge the overall tone and type of problem<br /> If a person has had a problem with a product or is attacking the company in some way have a process in place to resolve the issue directly. <br />The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed. <br />It is a chance to turn someone into an ambassador of the brand. <br />
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  66. 66. Speaking on Social Media <br />on<br />June 2nd<br />Orlando Chamber of Commerce<br />www.orlando.org<br />
  67. 67. Follow Me, Be A Fan, Network With Me<br />Hillary Bressler<br />bressler@commarketing.com<br />Twitter: HillaryBressler, Commarketing<br />LinkedIn: HillaryBressler, Commarketing<br />Facebook:HillaryBressler, Commarketing<br />
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