Social Media for Business April 15, 2010 Presented by: Hillary Bressler Founder, CEO .Com Marketing
China India Facebook United States Indonesia Brazil Pakistan Bangladesh If Facebook was a country it would be the 3rd largest “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then entire population of Ireland, Norway and Panama “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
80% of Companies are Using LinkedIn as their Primary Way to Find Employees “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
The Fastest Growing Segment on Facebook is 55-65 year old Females “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
80% of Twitter updates are on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences. “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
78% of consumers trust peer recommendations Only 14% trust advertisements “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
65 million users currently access Facebook through their mobile devices. People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
Average user spends more than 55 minutes per day on Facebook
Dell made over $3 million in revenue through the Dell Outlet account on Twitter. Fast Company
4 New Rules for Marketing Listening to consumers is more important than talking at them. You can’t hide the corporation behind the brand anymore or even separate the two. PR is a primary concern for all marketers. Social Media is not a Strategy. Ad Age 2009
Best Practices Don’t start a social media project just because you feel like you have to Think of a strategy that makes sense for you and your content Know your audience and know yourself Set realistic expectations, it takes time to do this well
Challenges It should not be done instead of proven fundamentals It is not “free” It is difficult to monetize
Dell started tweeting in 2007 for one way communication. The company was surprised when people responded. “When we respond to people on Twitter, they get really excited, and we gain advocates.” Dell Outlet has booked more than $3 million in revenue http://business.twitter.com/twitter101/case_dellstarted asking questions.
Dell now has more than 80 Dell-branded Twitter accounts (including @dellhomeoffers for new system deals) offering everything from videos of new technologies to promotions for Asia-Pacific customers. It also encourages employees to twitter, and has well over 100 employee accounts. Dell uses many of those accounts (with names like @StephanieAtDell , primarily for customer service exchanges that require direct messages (Twitter’s private channel) and to reach out to people who are twittering about Dell (which they find via Twitter search).
Twitter-exclusive coupons for customers to print out and redeem at their favorite tasti location. He creates specific codes for each coupon that are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales. Twitter coupon campaigns can outperform similar targeted ads on other social network platforms or certain PPC ads if Twitter is used effectively.
68.60% of total dollar sales came from Twitter customers
Dealing with complaints Try to address negative comments very quickly. Try to gauge the overall tone and type of problem If a person has had a problem with a product or is attacking the company in some way have a process in place to resolve the issue directly. The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed. It is a chance to turn someone into an ambassador of the brand.
Speaking on Social Media on June 2nd Orlando Chamber of Commerce www.orlando.org
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