Search Engine Marketing For Law Firms
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Search Engine Marketing For Law Firms

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How to market you law firm using SEO, Paid Search and SMO.

How to market you law firm using SEO, Paid Search and SMO.

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  • 1. SEARCH ENGINE MARKETING FOR LAW FIRMS
  • 2. “ Squeeze out every click from the search engines before you move on to anything else.”
    -Hillary Bressler- CEO/Founder of .Com Marketing
    2
  • 3. 3
  • 4. Search Engine Optimization (SEO)
    Paid Pay Per Click (PPC)
    Organic Search Engine Optimization ( SEO)
    Social Media Optimization (SMO)
    Social Posts Social Media Optimization (SMO)
    Video  Video SEO ( VSEO)
    Directory Submissions/Maps  Universal Listings
    4
  • 5. 5
    Organic vs. Paid Search
  • 6. 6
  • 7. 7
  • 8.
  • 9. Keyword Phrase Location
    Title Tag -
    <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
  • 10.
  • 11. Keyword Phrase Location
    Title Tag -
    <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
    Header Tag -
    <h2>Polk County Criminal Defense Attorney</h2>
  • 12.
  • 13. Keyword Phrase Location
    Title Tag -
    <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
    Header Tag -
    <h2>Polk County Criminal Defense Attorney</h2>
    URL / File Name or Path –
    http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
  • 14.
  • 15. Keyword Phrase Location
    Title Tag -
    <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
    Header Tag -
    <h2>Polk County Criminal Defense Attorney</h2>
    URL / File Name or Path –
    http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
    Meta Description –
    If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.
  • 16. Keyword Phrase Location
    Title Tag -
    <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
    Header Tag -
    <h2>Polk County Criminal Defense Attorney</h2>
    URL / File Name or Path –
    http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
    Meta Description –
    If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.
    Linking Text on Other Interior Pages of Site –
    <a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a>
  • 17.
  • 18. Keyword Phrase Location
    Title Tag -
    <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
    Header Tag -
    <h2>Polk County Criminal Defense Attorney</h2>
    URL / File Name or Path –
    http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
    Meta Description –
    If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.
    Linking Text on Other Interior Pages of Site –
    <a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a>
  • 19.
  • 20.
  • 21.
    • Your homepage should feature at least 300+ words of text
    • 22. The text should reinforce the title tag
    • 23. Write for people, but be cognizant of search engines
  • Google Places
    22
  • 24. Google Places
    www.google.com/local/add/businessCenter
    23
  • 25. 24
  • 26. 25
  • 27. 26
  • 28. 27
  • 29. 28
    SMO = Social Media Optimization
    The distribution of social media posting and their ability to rise to the top of any related search query.
  • 30. SEO
    SEO
    SEO
    Dominating your brand
    and having control of
    each posting
    is the true
    SEO + SMO = Amplified Rankings
    SEO
    SMO
    SMO
    SMO
    I dominate and control my
    “Personal brand”….that is easy, as there are only 3 Hillary Bressler’s in the USA.
    29
  • 31. Target Corporation dominates their
    brand for a keyword that
    has many different
    meanings.
    30
  • 32. Amplified SEO:SEO + VSEO + SMO
    31
  • 33. Search results with video thumbnails have a 41 % higher CTR than plain text results.
    RankAbove 2010
  • 34. 33
  • 35.
  • 36. Cons of You Tube That Go Beyond SMO.
  • 37. SMO Opportunities for Rankings
    • The pictures in Flickr
    • Videos on YouTube
    • Events in Upcoming or Plancast
    • Updates in Facebook
    • Bookmarks in Delicious
    • Votes in Digg
    • FourSquare check-ins
    • The docs in Scribd
    • Reviews in Yelp
    • Subject matter in Ning
    • Thoughts shared in a blog or blog comment
  • 38. Keywords Are Important In Twitter
  • 39.
  • 40.
  • 41.
  • 42. Thank You!
    Discover Your Inner Strength
    Co-Authored By Ken Blanchard
    Brian Tracy and Stephan Covey
    and Hillary Bressler
    Presented By:
    Hillary Bressler
    CEO/Founder
    .Com Marketing
    407-774-4606 ext. 203
    bressler@commarekting.com