SEARCH ENGINE MARKETING FOR LAW FIRMS<br />
“ Squeeze out every click from the search engines before you move on to anything else.”<br />-Hillary Bressler- CEO/Founde...
3<br />
Search Engine Optimization (SEO)<br />Paid  Pay Per Click (PPC)<br />Organic Search Engine Optimization ( SEO)<br />Soci...
5<br />Organic vs. Paid Search<br />
6<br />
7<br />
Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br />
Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br /...
Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br /...
Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br /...
Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br /...
Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br /...
<ul><li>Your homepage should feature at least 300+ words of text
The text should reinforce the title tag
Write for people, but be cognizant of search engines</li></li></ul><li>                                  Google Places<br ...
                                     Google Places<br />www.google.com/local/add/businessCenter<br />23<br />
24<br />
25<br />
26<br />
27<br />
28<br />SMO = Social Media Optimization<br />The distribution of social media posting and their ability to rise to the top...
SEO<br />SEO<br />SEO<br />Dominating your brand <br />and having control of <br />each posting<br />is the true <br />SEO...
Target Corporation dominates their <br />brand for a keyword that<br />has many different <br />meanings. <br />30<br />
Amplified SEO:SEO + VSEO + SMO  <br />31<br />
Search results with video thumbnails have a 41 % higher CTR than plain text results. <br />RankAbove 2010<br />
33<br />
Cons of You Tube That Go Beyond SMO.  <br />
SMO Opportunities for Rankings<br />• The pictures in Flickr<br />• Videos on YouTube<br />• Events in Upcoming or Plancas...
Keywords Are Important In Twitter<br />
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Search Engine Marketing For Law Firms

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How to market you law firm using SEO, Paid Search and SMO.

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Search Engine Marketing For Law Firms

  1. 1. SEARCH ENGINE MARKETING FOR LAW FIRMS<br />
  2. 2. “ Squeeze out every click from the search engines before you move on to anything else.”<br />-Hillary Bressler- CEO/Founder of .Com Marketing<br />2<br />
  3. 3. 3<br />
  4. 4. Search Engine Optimization (SEO)<br />Paid Pay Per Click (PPC)<br />Organic Search Engine Optimization ( SEO)<br />Social Media Optimization (SMO)<br />Social Posts Social Media Optimization (SMO)<br />Video  Video SEO ( VSEO)<br />Directory Submissions/Maps  Universal Listings <br />4<br />
  5. 5. 5<br />Organic vs. Paid Search<br />
  6. 6. 6<br />
  7. 7. 7<br />
  8. 8.
  9. 9. Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br />
  10. 10.
  11. 11. Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br />Header Tag - <br /><h2>Polk County Criminal Defense Attorney</h2><br />
  12. 12.
  13. 13. Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br />Header Tag - <br /><h2>Polk County Criminal Defense Attorney</h2><br />URL / File Name or Path –<br />http://www.criminaldefenseattorneytampa.com/County/Polk.aspx<br />
  14. 14.
  15. 15. Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br />Header Tag - <br /><h2>Polk County Criminal Defense Attorney</h2><br />URL / File Name or Path –<br />http://www.criminaldefenseattorneytampa.com/County/Polk.aspx<br />Meta Description – <br />If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.<br />
  16. 16. Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br />Header Tag - <br /><h2>Polk County Criminal Defense Attorney</h2><br />URL / File Name or Path –<br />http://www.criminaldefenseattorneytampa.com/County/Polk.aspx<br />Meta Description – <br />If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.<br />Linking Text on Other Interior Pages of Site –<br /><a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a><br />
  17. 17.
  18. 18. Keyword Phrase Location<br />Title Tag - <br /><title>Polk County Criminal Defense Attorney | Sammis Law Firm</title><br />Header Tag - <br /><h2>Polk County Criminal Defense Attorney</h2><br />URL / File Name or Path –<br />http://www.criminaldefenseattorneytampa.com/County/Polk.aspx<br />Meta Description – <br />If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.<br />Linking Text on Other Interior Pages of Site –<br /><a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a><br />
  19. 19.
  20. 20.
  21. 21. <ul><li>Your homepage should feature at least 300+ words of text
  22. 22. The text should reinforce the title tag
  23. 23. Write for people, but be cognizant of search engines</li></li></ul><li> Google Places<br />22<br />
  24. 24. Google Places<br />www.google.com/local/add/businessCenter<br />23<br />
  25. 25. 24<br />
  26. 26. 25<br />
  27. 27. 26<br />
  28. 28. 27<br />
  29. 29. 28<br />SMO = Social Media Optimization<br />The distribution of social media posting and their ability to rise to the top of any related search query.<br />
  30. 30. SEO<br />SEO<br />SEO<br />Dominating your brand <br />and having control of <br />each posting<br />is the true <br />SEO + SMO = Amplified Rankings<br />SEO<br />SMO<br />SMO<br />SMO<br />I dominate and control my <br />“Personal brand”….that is easy, as there are only 3 Hillary Bressler’s in the USA. <br />29<br />
  31. 31. Target Corporation dominates their <br />brand for a keyword that<br />has many different <br />meanings. <br />30<br />
  32. 32. Amplified SEO:SEO + VSEO + SMO <br />31<br />
  33. 33. Search results with video thumbnails have a 41 % higher CTR than plain text results. <br />RankAbove 2010<br />
  34. 34. 33<br />
  35. 35.
  36. 36. Cons of You Tube That Go Beyond SMO. <br />
  37. 37. SMO Opportunities for Rankings<br />• The pictures in Flickr<br />• Videos on YouTube<br />• Events in Upcoming or Plancast<br />• Updates in Facebook<br />• Bookmarks in Delicious<br />• Votes in Digg<br />• FourSquare check-ins<br />• The docs in Scribd<br />• Reviews in Yelp<br />• Subject matter in Ning<br />• Thoughts shared in a blog or blog comment<br />
  38. 38. Keywords Are Important In Twitter<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. Thank You!<br />Discover Your Inner Strength<br />Co-Authored By Ken Blanchard<br /> Brian Tracy and Stephan Covey <br />and Hillary Bressler <br />Presented By:<br />Hillary Bressler<br />CEO/Founder<br />.Com Marketing<br />407-774-4606 ext. 203<br />bressler@commarekting.com <br />
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