Restaurants Owners Eating Up Social Media 2011
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Restaurants Owners Eating Up Social Media 2011

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Great , up to date, social media tips for restaurant owners to marketing their restaurant on Facebook, Twitter, and YouTube.

Great , up to date, social media tips for restaurant owners to marketing their restaurant on Facebook, Twitter, and YouTube.

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  • within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars."
  • It was back in 2006 that some clever people at Blendtec decided to start filming their boss, Tom Dickson, attempting to grind up various household objects and asking one simple question: Will it blend?From camcorders to golf balls and glow sticks to iPhones, a vast range of products have been sliced and diced by the Blendtec blender. Millions of people have watched the videos, either on YouTube or on the company's specially made Will it Blend site, boosting the reputation of the Blendtec brand and bagging the company thousands of valuable links.The Blendtec story is a textbook example of what good viral video marketing should be and the benefits it can bring.

Restaurants Owners Eating Up Social Media 2011 Restaurants Owners Eating Up Social Media 2011 Presentation Transcript

  • Restaurants
    Eating Up
    Social Media
    Presented by:
    Hillary Bressler
    Founder, CEO
    .Com Marketing
    A Top 100 Interactive Agency Nationwide
    www.commarketing.com
     1.866.266.6584
    Presented by:
    Hillary Bressler
    Founder, CEO
    .Com Marketing
    www.commarketing.com
     1.866.266.6584
  • It’s Okay To Be Confused
  • Years to Reach 50 Million Users
    • Radio- 38 Years
    • TV- 13 Years
    • Internet- 4 Years
    • iPod- 3 Years
    • Facebook adds 100 Million Users in 9 months
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • 78% of consumers trust peer recommendations
    Only 14% trust advertisements
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • The Fastest Growing
    Segment on Facebook is
    55-65 year old Females
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • Average user spends more than 55 minutes per day on Facebook
  • 39%
    Of
    all
    mobile
    users
    have smartphones
  • 80% of Twitter updates are on
    mobile devices.
    Imagine what that means for bad customer experiences.
    “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
  • Kim Kardashian gets $10k per tweet
  • Social Media is about
    the relationships
    http://www.flickr.com/photos/sarcastickiss/2612302754/
  • Define
    Your
    Social
    Media
    Strategy
  • Not news that marketers increasing focus on social and mobile—but email, too
  • “People are communicating more over social networks and to stay relevant you have to be where your customers’ are.”
  • Sprinkles Cupcakes
    Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake. They have 133,000 fans.
  • Twitter Exclusive Coupons
    Twitter-exclusive coupons for customers to print out and redeem at store.
    Twitter coupon campaigns brought
    in 68.60% of total
    dollar sales.
  • Tracking Sales
    Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.
  • File
  • Negative Effects on United from Social Media
    Over 8.5 million views
    Stock prices dip 10% resulting in $180 million
    Appeared on ABC’s The View
    Time Magazine’s Top Viral Video’s of 2009
    2 more videos to be produced
    As of 5/29/10
  • File
  • Positive of Social Media
    Budget of $50 to start
    Over 134 million views
    700% increase in sales
    As of 5/29/10
  • Social Media Challenges
    It should not be done instead of proven fundamentals ( SEO, Well Designed Websites)
    It is not “free”
    It is difficult to monetize
  • Find a focus and identify the goals
    Create relevant content
    Become an indispensable source of information
    Social Media Tips
  • Jump in and familiarize yourself in using social networking, even if you have to do it first in your personal life.
    Get the support and buy-in of everyone in the company
    Social Media Tips
  • Dealing with Bad Reviews
  • Dealing with complaints
    Address negative comments very quickly.
    Have a process in place to resolve the issue directly.
    The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed.
    It is a chance to turn someone into an ambassador of the brand.
  • This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more real and authentic. This is a good example of how a company responded to show they care.
  • 75%
    of Brand ‘Likes’ on Facebook
    come from advertisements.
    Mashable 2010
  • Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their Facebook page.
  • Simple offline marketing to drive fans by giving benefits to join.
  • How Restaurants Use Social Media
  • The goal of social media for restaurants should be to
    build frequency.
  • 4%
    of smartphone owners have
    tried location based services.
    Forester 2011
  • Location Based Services
    Gowalla, Foursquare and Loopt, Scvngr are reaching people in their 20s and 30s who frequently use their mobile phones to flag their presence at a specific spot, and to notify friends of their location.
  • This sushi restaurant rewards it’s mayor on Foursquare.
  • 130
    friends that the average person
    Has on Facebook.
    Forester 2011
  • 2-11-11
    Facebook Deals gives you the opportunity to earn great rewards when you check in on Facebook at your favorite businesses, organizations, and events.
  • 70%
    of people aged 19-35 have used
    location based services.
    Forester 2011
  • Instead of attracting customers with deals, many restaurants
    strive to use social media for a tailored, personal experience.
    People love to go into a restaurant or bar and know the owner or the chef.
  • Reveal How Dishes Are Made
    Allow people at home to feel more involved and engaged with that you are trying to deliver.
  • Get To Know Your Chefs
    People love to learn about cooking. Be the
    Expert.
  • That’s why chefs like Joanne Chang of Boston’s Myers and Chang and Flour Bakery personally tweet photos of the kitchen staff at work.
    If you’re in a PR firm, you’re not going to get the same feel.
  • Opening Communication Between Diners and Chefs
    The more you know about who is coming into your restaurant, the better you will be able to make them feel happy,
  • Play Your Strengths
    Whether it’s quality, convenience, your image, or low prices, social media provides ways to simply and effectively play to your strengths.
  • Fast food leaders Chipotle and Pizza Hut have both implemented applications for ordering through the iPhone.
    These particular applications play to the strength of the fast food industry — convenience.
  • Carl’s Jr. and Hardee’s are targeting consumers that lets them earn rewards for checking in at the fast food restaurants.
    GPS- app that drive checkins, social media interfaces, a restaurant locator and rewards.
    The first and fourth checkin at the restaurant gives a user the chance to take a spin on The Wheel of Awesome.
  • v
  • Hillary Bressler
    CEO/Founder of .Com Marketing
    Email: bressler@commarketing.com
    Web: www.commarketing.com
    Phone: 407.774.4604 ext 203
    @commarketing
    @hillarybressler
    Find My Presentation Today!
    www.slideshare.net/hillarybressler