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Restaurants <br />Eating Up<br />Social Media<br />Presented by:<br />Hillary Bressler<br />Founder, CEO<br />.Com Marketi...
It’s Okay To Be Confused<br />
Years to Reach 50 Million Users<br /><ul><li>Radio- 38 Years
TV- 13 Years
Internet- 4 Years
iPod- 3 Years
Facebook adds 100 Million Users in 9 months</li></ul>“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- Jul...
78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />“Did You Know”- Karl Fisch and Scott M...
The Fastest Growing <br />Segment on Facebook is <br />55-65 year old Females <br />“Did You Know”- Karl Fisch and Scott M...
Average user spends more than 55 minutes per day on Facebook<br />
39% <br />Of <br />all <br />mobile <br />users <br />have smartphones<br />
80% of Twitter updates are on <br />mobile devices.<br />Imagine what that means for bad customer experiences.<br />“Did Y...
Kim Kardashian gets $10k per tweet<br />
Social Media is about <br />the relationships<br />http://www.flickr.com/photos/sarcastickiss/2612302754/<br />
Define <br />Your <br />Social <br />Media <br />Strategy<br />
Not news that marketers increasing focus on social and mobile—but email, too<br />
	“People are communicating more over social networks and to stay relevant you have to be where your customers’ are.”<br />
Sprinkles Cupcakes<br />	Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a ...
Twitter Exclusive Coupons<br />Twitter-exclusive coupons for customers to print out and redeem at store. <br />Twitter cou...
              Tracking Sales<br />Specific codes for each coupon are entered into the point of sale cash registers at tast...
File<br />
Negative Effects on United from Social Media<br />Over 8.5 million views<br />Stock prices dip 10% resulting in $180 milli...
File<br />
Positive of Social Media<br />Budget of $50 to start<br />Over 134 million views<br />700% increase in sales<br /> As of 5...
Social Media Challenges<br />It should not be done instead of proven fundamentals ( SEO, Well Designed Websites) <br />It ...
Find a focus and identify the goals<br />Create relevant content<br />Become an indispensable source of information <br />...
Jump in and familiarize yourself in using social networking, even if you have to do it first in your personal life. <br />...
Dealing with Bad Reviews<br />
Dealing with complaints<br />Address negative comments very quickly.<br />Have a process in place to resolve the issue dir...
This customer was one out of many great reviews.  Leaving bad reviews up there makes this review page much more real and a...
75%<br />of Brand ‘Likes’ on Facebook <br />come from advertisements. <br />Mashable 2010<br />
Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their Facebook page. <br />
Simple offline marketing to drive fans by giving benefits to join. <br />
How Restaurants Use Social Media<br />
The goal of social media for restaurants should be to <br />build frequency. <br />
4%<br />of smartphone owners have <br />tried location based services.<br />Forester 2011<br />
Location Based Services<br />Gowalla, Foursquare and Loopt, Scvngr are reaching people in their 20s and 30s who frequently...
This sushi restaurant rewards it’s mayor on Foursquare. <br />
130<br />friends that the average person<br />Has on Facebook.<br />Forester 2011<br />
2-11-11<br />Facebook Deals gives you the opportunity to earn great rewards when you check in on Facebook at your favorite...
70%<br />of people aged 19-35 have used <br />location based services.<br />Forester 2011<br />
Instead of attracting customers with deals, many restaurants <br />strive to use social media for a tailored, personal exp...
Reveal How Dishes Are Made<br />Allow people at home to feel more involved and engaged with that you are trying to deliver...
Get To Know Your Chefs <br />People love to learn about cooking.   Be the<br />Expert. <br />
That’s why chefs like Joanne Chang of Boston’s Myers and Chang and Flour Bakery personally tweet photos of the kitchen sta...
Opening Communication Between Diners and Chefs<br />The more you know about who is coming into your restaurant, the better...
Play Your Strengths <br />Whether it’s quality, convenience, your image, or low prices, social media provides ways to simp...
Fast food leaders Chipotle and Pizza Hut have both implemented applications for ordering through the iPhone.<br /> These p...
Carl’s Jr. and Hardee’s are targeting consumers that lets them earn rewards for checking in at the fast food restaurants.<...
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Restaurants Owners Eating Up Social Media 2011

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Great , up to date, social media tips for restaurant owners to marketing their restaurant on Facebook, Twitter, and YouTube.

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  • within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines&apos; stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars.&quot;
  • It was back in 2006 that some clever people at Blendtec decided to start filming their boss, Tom Dickson, attempting to grind up various household objects and asking one simple question: Will it blend?From camcorders to golf balls and glow sticks to iPhones, a vast range of products have been sliced and diced by the Blendtec blender. Millions of people have watched the videos, either on YouTube or on the company&apos;s specially made Will it Blend site, boosting the reputation of the Blendtec brand and bagging the company thousands of valuable links.The Blendtec story is a textbook example of what good viral video marketing should be and the benefits it can bring.
  • Transcript of "Restaurants Owners Eating Up Social Media 2011"

    1. 1. Restaurants <br />Eating Up<br />Social Media<br />Presented by:<br />Hillary Bressler<br />Founder, CEO<br />.Com Marketing<br />A Top 100 Interactive Agency Nationwide<br />www.commarketing.com<br /> 1.866.266.6584<br />Presented by:<br />Hillary Bressler<br />Founder, CEO<br />.Com Marketing<br />www.commarketing.com<br /> 1.866.266.6584<br />
    2. 2. It’s Okay To Be Confused<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6. Years to Reach 50 Million Users<br /><ul><li>Radio- 38 Years
    7. 7. TV- 13 Years
    8. 8. Internet- 4 Years
    9. 9. iPod- 3 Years
    10. 10. Facebook adds 100 Million Users in 9 months</li></ul>“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
    11. 11. 78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
    12. 12. The Fastest Growing <br />Segment on Facebook is <br />55-65 year old Females <br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
    13. 13. Average user spends more than 55 minutes per day on Facebook<br />
    14. 14. 39% <br />Of <br />all <br />mobile <br />users <br />have smartphones<br />
    15. 15. 80% of Twitter updates are on <br />mobile devices.<br />Imagine what that means for bad customer experiences.<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
    16. 16. Kim Kardashian gets $10k per tweet<br />
    17. 17.
    18. 18. Social Media is about <br />the relationships<br />http://www.flickr.com/photos/sarcastickiss/2612302754/<br />
    19. 19. Define <br />Your <br />Social <br />Media <br />Strategy<br />
    20. 20. Not news that marketers increasing focus on social and mobile—but email, too<br />
    21. 21. “People are communicating more over social networks and to stay relevant you have to be where your customers’ are.”<br />
    22. 22. Sprinkles Cupcakes<br /> Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake. They have 133,000 fans. <br />
    23. 23. Twitter Exclusive Coupons<br />Twitter-exclusive coupons for customers to print out and redeem at store. <br />Twitter coupon campaigns brought <br /> in 68.60% of total <br /> dollar sales.<br />
    24. 24. Tracking Sales<br />Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales. <br />
    25. 25.
    26. 26.
    27. 27.
    28. 28. File<br />
    29. 29.
    30. 30. Negative Effects on United from Social Media<br />Over 8.5 million views<br />Stock prices dip 10% resulting in $180 million<br />Appeared on ABC’s The View <br />Time Magazine’s Top Viral Video’s of 2009<br />2 more videos to be produced<br /> As of 5/29/10<br />
    31. 31.
    32. 32. File<br />
    33. 33.
    34. 34. Positive of Social Media<br />Budget of $50 to start<br />Over 134 million views<br />700% increase in sales<br /> As of 5/29/10<br />
    35. 35. Social Media Challenges<br />It should not be done instead of proven fundamentals ( SEO, Well Designed Websites) <br />It is not “free”<br />It is difficult to monetize<br />
    36. 36. Find a focus and identify the goals<br />Create relevant content<br />Become an indispensable source of information <br />Social Media Tips<br />
    37. 37. Jump in and familiarize yourself in using social networking, even if you have to do it first in your personal life. <br />Get the support and buy-in of everyone in the company <br />Social Media Tips<br />
    38. 38.
    39. 39. Dealing with Bad Reviews<br />
    40. 40. Dealing with complaints<br />Address negative comments very quickly.<br />Have a process in place to resolve the issue directly. <br />The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed. <br />It is a chance to turn someone into an ambassador of the brand. <br />
    41. 41. This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more real and authentic. This is a good example of how a company responded to show they care. <br />
    42. 42. 75%<br />of Brand ‘Likes’ on Facebook <br />come from advertisements. <br />Mashable 2010<br />
    43. 43. Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their Facebook page. <br />
    44. 44. Simple offline marketing to drive fans by giving benefits to join. <br />
    45. 45. How Restaurants Use Social Media<br />
    46. 46. The goal of social media for restaurants should be to <br />build frequency. <br />
    47. 47. 4%<br />of smartphone owners have <br />tried location based services.<br />Forester 2011<br />
    48. 48. Location Based Services<br />Gowalla, Foursquare and Loopt, Scvngr are reaching people in their 20s and 30s who frequently use their mobile phones to flag their presence at a specific spot, and to notify friends of their location.<br />
    49. 49. This sushi restaurant rewards it’s mayor on Foursquare. <br />
    50. 50. 130<br />friends that the average person<br />Has on Facebook.<br />Forester 2011<br />
    51. 51.
    52. 52.
    53. 53. 2-11-11<br />Facebook Deals gives you the opportunity to earn great rewards when you check in on Facebook at your favorite businesses, organizations, and events.<br />
    54. 54. 70%<br />of people aged 19-35 have used <br />location based services.<br />Forester 2011<br />
    55. 55.
    56. 56.
    57. 57. Instead of attracting customers with deals, many restaurants <br />strive to use social media for a tailored, personal experience. <br />People love to go into a restaurant or bar and know the owner or the chef. <br />
    58. 58. Reveal How Dishes Are Made<br />Allow people at home to feel more involved and engaged with that you are trying to deliver.<br />
    59. 59. Get To Know Your Chefs <br />People love to learn about cooking. Be the<br />Expert. <br />
    60. 60.
    61. 61. That’s why chefs like Joanne Chang of Boston’s Myers and Chang and Flour Bakery personally tweet photos of the kitchen staff at work. <br />If you’re in a PR firm, you’re not going to get the same feel.<br />
    62. 62. Opening Communication Between Diners and Chefs<br />The more you know about who is coming into your restaurant, the better you will be able to make them feel happy,<br />
    63. 63. Play Your Strengths <br />Whether it’s quality, convenience, your image, or low prices, social media provides ways to simply and effectively play to your strengths.<br />
    64. 64. Fast food leaders Chipotle and Pizza Hut have both implemented applications for ordering through the iPhone.<br /> These particular applications play to the strength of the fast food industry — convenience. <br />
    65. 65. Carl’s Jr. and Hardee’s are targeting consumers that lets them earn rewards for checking in at the fast food restaurants.<br />GPS- app that drive checkins, social media interfaces, a restaurant locator and rewards. <br />The first and fourth checkin at the restaurant gives a user the chance to take a spin on The Wheel of Awesome.<br />
    66. 66.
    67. 67.
    68. 68.
    69. 69. v<br />
    70. 70. Hillary Bressler<br />CEO/Founder of .Com Marketing<br />Email: bressler@commarketing.com<br />Web: www.commarketing.com <br />Phone: 407.774.4604 ext 203<br />@commarketing<br />@hillarybressler<br />Find My Presentation Today!<br />www.slideshare.net/hillarybressler<br />
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