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Digital Marketing         Current & Future Trendsfor the Restaurant and Lodging Industry                 Hillary Bressler,...
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A Top 100 Interactive Agency Nationwide                                          3                            ‹#›
The Year 2000                4
Are You…           5
800 million +
Years to Reach 50 Million Users•Radio- 38 Years•TV- 13 Years•Internet- 4 Years•iPod- 3 Years• Facebook adds 100 Million Us...
80% of Twitter updates are on        mobile devices.Imagine what that means for bad     customer experiences.             ...
A majority of active social networkers(53%) follow brands.                                          10
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Americansspend more  time onFacebook than they do   on any other U.S.   website.   Nielsen’sState of the Media: The Social...
Americans don’t just watch TV anymore…        They interact with TV.    15
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Word of Mouth Marketing Association, 2011Sources: Experian, Harris Interactive, Keller Kay Group,                         ...
Are You…           19
Digital Marketing  That Doesn’t      Work                20
United Stock prices dip 10% after     social video lauanches                               22
A Top 100 Interactive Agency Nationwide                                      23                            ‹#›
• Over 11.4 million views• Stock prices dip 10%  resulting in $180 million• Appeared on ABC’s The  View• Time Magazine’s T...
Digital Marketing   That Works                26
More than doubled typical Sunday sales,with increase of 110% day of flashmob!                                      27
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A Top 100 Interactive Agency Nationwide                                      29                            ‹#›
Lime drove follows via a   table top display                           30
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71% of site traffic that went to theregistration page, came directly from              Facebook.              33
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Using Twitter as a virtual concierge for all             Hyatt locations                                         38
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Nombe, a Japanese restaurant, hascreated customized recommendation      guides on Foodspotting         41
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So, What’s Holding    You Back?       Why doesn’t every       company utilize       social media?                      44
Local Search               46
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Google Street View         Explore destinations using Street ViewGoogle Maps with Street View lets youexplore places aroun...
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Google Streetview                    53
Welcome to the future…                         54
Social Search                55
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Google+                                 Social SearchShare your thoughts, links and photos withthe right circles.         ...
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A Top 100 Interactive Agency Nationwide                                      59                            ‹#›
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SiriVoice-activated Search                    63
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A Top 100 Interactive Agency Nationwide                                      65                            ‹#›
Augmented Reality
A Top 100 Interactive Agency Nationwide                                      67                            ‹#›
68
You Will Start To See These Everywhere
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Find My Presentation Onwww.slideshare.net/hillarybressler              Hillary Bressler     CEO/Founder of .Com Marketing ...
Digital Marketing for Restaurant and Hospitality Industry
Digital Marketing for Restaurant and Hospitality Industry
Digital Marketing for Restaurant and Hospitality Industry
Digital Marketing for Restaurant and Hospitality Industry
Digital Marketing for Restaurant and Hospitality Industry
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Digital Marketing for Restaurant and Hospitality Industry

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The most up-to-date information on the digital marketing industry presented by Internet pioneer, Hillary Bressler.

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  • Internet in 2000 Story We are witnessing 2000 all over again. This is the calm before the social media storm.The Internet went main stream > there was a lot of hype > the market crashed, people didn't see returns and people left it. Borders didn't believe in it, they gave Amazon the infrastructure, they are out of business. Blockbuster didn't believe in it and they let Netflix come in and they are out of business. (continued on next slide)Social media has had a lot of hype the last 2 years, the next 3 are going to be soft because people are not going to figure out the ROI and people are going to be put out of business and then huge businesses are going to blow up and take over in 2013, 2014, 2015… (Gary Vaynerchuk, 2011)
  • What to say here:“How many people here watch TV while using one or more of their smartphones, tablets, or laptops?”[Hopefully the majority of the audience will raise their hands!] Exactly! So why are companies not maximizing their TV ads with social media call-to-actions!? Right now, this transition is something of a mess. Media, cable and technology companies are battling over what can be shown on which platforms in which time frames. Various shows and networks are available on some digital services and devices, but not others. Some services have commercials, others don’t. Some have current shows, others mainly older ones. They use different payment models. Networks and shows can appear and disappear from digital services unpredictably.Despite all this industry jockeying, consumers can easily watch TV shows on their digital devices, legally.
  • Source: HubSpot, 2010“How do you attract a flash mob of 150+ people to your restaurant? Offer the possibility of a Foursquare Swarm Badge, of course!Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users in the area). Even more impressive is the fact that the restaurant more than doubled its typical Sunday sales, with an increase of 110% that day.”Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by-110-with-Foursquare-Swarm-Badge-Party.aspx
  • within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars."
  • Source: HubSpot, 2010“How do you attract a flash mob of 150+ people to your restaurant? Offer the possibility of a Foursquare Swarm Badge, of course!Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users in the area). Even more impressive is the fact that the restaurant more than doubled its typical Sunday sales, with an increase of 110% that day.”Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by-110-with-Foursquare-Swarm-Badge-Party.aspx
  • Social media has grown rapidly – today nearly 4 in 5 active Internet users visit social networks and blogs. Nielsen’s State of the Media: The Social Media Report Q3 2011
  • Source: HubSpot, 2010“How do you attract a flash mob of 150+ people to your restaurant? Offer the possibility of a Foursquare Swarm Badge, of course!Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users in the area). Even more impressive is the fact that the restaurant more than doubled its typical Sunday sales, with an increase of 110% that day.”Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by-110-with-Foursquare-Swarm-Badge-Party.aspx
  • Source: HubSpot, 2010“How do you attract a flash mob of 150+ people to your restaurant? Offer the possibility of a Foursquare Swarm Badge, of course!Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users in the area). Even more impressive is the fact that the restaurant more than doubled its typical Sunday sales, with an increase of 110% that day.”Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by-110-with-Foursquare-Swarm-Badge-Party.aspx
  • Billed as the easiest way to find and share the food you love, Foodspotting is the market leader for mobile food discovery. Over a half-million users have downloaded this iPhone app to take photos of great dishes and share them with the world
  • 70% of B2Bmarketers cite a lack of resources 57% Poorly defined success metrics and key performance indicators44% Lack of knowledge about social media22% Management resistance
  • “Apple's Siri is a significant development -- a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search,”said Google chairman and former CEO Eric SchmidtSource: Engadget, November 2011
  • 11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy
  • Transcript of "Digital Marketing for Restaurant and Hospitality Industry"

    1. 1. Digital Marketing Current & Future Trendsfor the Restaurant and Lodging Industry Hillary Bressler, CEO & Founder of .Com Marketing @hillarybressler | bressler@commarketing.com February 2012 1
    2. 2. 2
    3. 3. A Top 100 Interactive Agency Nationwide 3 ‹#›
    4. 4. The Year 2000 4
    5. 5. Are You… 5
    6. 6. 800 million +
    7. 7. Years to Reach 50 Million Users•Radio- 38 Years•TV- 13 Years•Internet- 4 Years•iPod- 3 Years• Facebook adds 100 Million Users in 9 months “Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
    8. 8. 80% of Twitter updates are on mobile devices.Imagine what that means for bad customer experiences. 9
    9. 9. A majority of active social networkers(53%) follow brands. 10
    10. 10. 11
    11. 11. 12
    12. 12. 13
    13. 13. Americansspend more time onFacebook than they do on any other U.S. website. Nielsen’sState of the Media: The Social Media Report Q3 2011 14
    14. 14. Americans don’t just watch TV anymore… They interact with TV. 15
    15. 15. 16
    16. 16. 17
    17. 17. Word of Mouth Marketing Association, 2011Sources: Experian, Harris Interactive, Keller Kay Group, 18Right Now, Wall Street Journal
    18. 18. Are You… 19
    19. 19. Digital Marketing That Doesn’t Work 20
    20. 20. United Stock prices dip 10% after social video lauanches 22
    21. 21. A Top 100 Interactive Agency Nationwide 23 ‹#›
    22. 22. • Over 11.4 million views• Stock prices dip 10% resulting in $180 million• Appeared on ABC’s The View• Time Magazine’s Top Viral Video’s of 2009• 2 more videos to be producedAs of 2/4/12
    23. 23. Digital Marketing That Works 26
    24. 24. More than doubled typical Sunday sales,with increase of 110% day of flashmob! 27
    25. 25. 28
    26. 26. A Top 100 Interactive Agency Nationwide 29 ‹#›
    27. 27. Lime drove follows via a table top display 30
    28. 28. 31
    29. 29. 32
    30. 30. 71% of site traffic that went to theregistration page, came directly from Facebook. 33
    31. 31. 34
    32. 32. Using Twitter as a virtual concierge for all Hyatt locations 38
    33. 33. 39
    34. 34. 40
    35. 35. Nombe, a Japanese restaurant, hascreated customized recommendation guides on Foodspotting 41
    36. 36. 42
    37. 37. 43
    38. 38. So, What’s Holding You Back? Why doesn’t every company utilize social media? 44
    39. 39. Local Search 46
    40. 40. 47
    41. 41. 48
    42. 42. 49
    43. 43. Google Street View Explore destinations using Street ViewGoogle Maps with Street View lets youexplore places around the world through 360-degree street-level imagery. 50
    44. 44. 51
    45. 45. 52
    46. 46. Google Streetview 53
    47. 47. Welcome to the future… 54
    48. 48. Social Search 55
    49. 49. 56
    50. 50. Google+ Social SearchShare your thoughts, links and photos withthe right circles. 57
    51. 51. 58
    52. 52. A Top 100 Interactive Agency Nationwide 59 ‹#›
    53. 53. 60
    54. 54. 61
    55. 55. 62
    56. 56. SiriVoice-activated Search 63
    57. 57. 64
    58. 58. A Top 100 Interactive Agency Nationwide 65 ‹#›
    59. 59. Augmented Reality
    60. 60. A Top 100 Interactive Agency Nationwide 67 ‹#›
    61. 61. 68
    62. 62. You Will Start To See These Everywhere
    63. 63. 70
    64. 64. 71
    65. 65. 72
    66. 66. 74
    67. 67. Find My Presentation Onwww.slideshare.net/hillarybressler Hillary Bressler CEO/Founder of .Com Marketing Email: bressler@commarketing.com Web: www.commarketing.com Phone: 407.774.4604 ext 203 @commarketing @hillarybressler
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