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Cool Applications in Mobile Marketing Feb 2011

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  • 1. Cool Applications in Mobile Marketing
    Presented by:
    Hillary Bressler
    Founder, CEO
    .Com Marketing
    A Top 100 Interactive Agency Nationwide
    www.commarketing.com
     1.866.266.6584
  • 2. 4.6 billion
    Mobile phones
    CBS News- Feb. 15, 2010
  • 3. 91%
    of Americans use cell phones
    CTIA 2010
  • 4. 39%
    Of all mobile users
    have smartphones
    As of April 2010
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. 7 out of 10
    Smartphones run on Android
    However, iphone is the leading
    device.
    As of Ad Mob May 2010
  • 11. 70%
    of iPhone developers are
    planning to release Android
    apps in the next six months
    March 2010
  • 12. $1.5 billion
    Ebay expects to make from
    mobile transactions in 2010
    Mobile Entertainment
  • 13. We are moving from a world of impressions to a world of engagement.
  • 14. ApolloBravo Inc.
  • 15. ApolloBravo Inc.
  • 16. 40%
    of smartphone owners do
    leisure travel research on
    their mobile devices
    As of April 2010
  • 17. 25%
    Have booked travel on
    their mobile devices
    Emarketer -April 2010
  • 18. #1
    2D barcode scanning
    A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile phone, it will automatically open a webpage, display a message, or dial a number.
  • 19.
  • 20.
  • 21. Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane.
    26 Apr 2010
  • 22. Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes.
    Mobile Marketer - March 12, 2010
  • 23. $500 million
    air industry
    can save annually by migrating
    To mobile boarding passes.
    Juniper Research
  • 24. July 29, 2009 issue of Sports Illustrated had 2D bar code at the right, which unlocked 14 extra swimsuit pictures.
  • 25. The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly
    www.mobilemarketer.com
  • 26. The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to drive consumers to their website, sunny.org.
  • 27. Travel Applications for 2d Barcodes
    Museums and Attractions
    Interactive Exhibits
    Restaurants
    Transit
    Education
    Sports
    When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson
  • 28. You Will Start To See These Everywhere
  • 29.
  • 30. Watch for barcodes to become a marketing tool, with consumers.
    (100 Things To Watch in 2011- JWT)
  • 31. #2
    Augmented
    Reality
    The information about the surrounding real world of the user becomes interactive and digitally usable
  • 32. On April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the Layar app for iPhone and Android.
  • 33. What is Layar?
    Layar is a free Augmented Reality application for iPhone and Android smart phones.
    When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.
  • 34. For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the Holland-Layer toward it and instantly find interesting nearby attractions and directions
  • 35. Sparkling Queens day launch, April 2010
    Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands.
    Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland layer and find the locations will win a Gassan diamond.
  • 36. #3
    Apps
    App is short for Application software
  • 37. 50%
    of iPhone owners
    buy at least one paid app a month
    As of Feb 2010- Ad Mob
  • 38.
  • 39. Amsterdam iPhone app by the Netherlands Board of Tourism
    Is was one of the first and is still one of the best destination apps currently available.
  • 40. Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage.
    The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.
  • 41. 75%
    Admit to falling asleep with
    their iphones.
    #getmobile
  • 42. Your customers are mobile,
    your brand should be.
  • 43. Hillary Bressler
    CEO/Founder of .Com Marketing
    Email: bressler@commarketing.com
    Web: www.commarketing.com
    Phone: 407.774.4604 ext 203
    @commarketing
    @hillarybressler
    Find My Presentation Today!
    www.slideshare.net/hillarybressler