11 Internet Marketing Trends for 2011


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Presentation on how Internet Marketing is changing in 2011. Easy to understand and at points jaw dropping.

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11 Internet Marketing Trends for 2011

  1. 1. 11 Internet Marketing Trends for 2011<br />Unprecedented <br />Innovation<br />by CEO of .Com Marketing, Hillary Bressler<br />
  2. 2. Hello Tablets<br /><ul><li>It took only 28 days for iPad’s sales to reach 1 million units sold-the iPhone took 74 days.
  3. 3. 48% search the web on their mobile devices.
  4. 4. More page views on a tablet (2x)than an iPhone(1x), but still less than a PC ( 3.65x).( comscore , 2010)</li></li></ul><li>E-Wallet<br /><ul><li>18% of mobile users bank on their mobile phone .
  5. 5. One in five Smartphone users make purchases on their mobile devices . </li></ul> ( comscore , 2010)<br />
  6. 6. Design for Mobility<br /><ul><li>Design for how the user is accessing your information for the best possible conversion.
  7. 7. Businesses will be busy designing content across all mobile platforms this year and good mobile developers will be a valuable resource in 2011.</li></li></ul><li>Augmented Reality Becomes Reality<br /><ul><li>AR is a new tactic to engage customers where the physical real world is augmented by a computer.
  8. 8. AR will be everywhere this year, helping Smartphone users interact with your brand and their environment in mind blowing ways.</li></li></ul><li>Social Media Gains Respect at the Marketing Table<br /><ul><li>If your business isn’t utilizing Facebook, Twitter or other forms of social media, then you’re missing out on an important opportunity.
  9. 9. Facebook has 500 million active users.</li></li></ul><li>Social Media and SEO Together at Last<br /><ul><li>Search engines recognize the power of social media.
  10. 10. Make sure your SEO marketers are taking advantage of SMO (social media optimization).</li></li></ul><li>How can I help you?<br />The Future of Customer Service<br /><ul><li>Companies will be assisting customers and solving problems more this year via social media.
  11. 11. Make sure your associates are well trained to handle customer service through social media.</li></li></ul><li>Good Bye Keyboard and Mouse, Hello Fingers<br />Social Influence Marketing<br /><ul><li>78% of consumers trust peer recommendations.
  12. 12. Only 14% trust advertising .</li></ul>(Nielson)<br />
  13. 13. Near Field Communication<br /><ul><li>NFC (2011 buzzword)enables an exchange of data within 4 inches. NFC chips will allow mobile phones to act as electronic wallets, send photos and documents to printers and pick up information tags on ads. </li></ul>This creates a big shift in how we exchange money.<br />
  14. 14. Online Advertising Will Reach It’s Golden Age<br /><ul><li>There is a huge opportunity and less clutter for smart advertisers who are open to moving away from traditional advertising and go where their customers are ……online.</li></li></ul><li>Continued….<br />
  15. 15. 2011 is the Year For Business Apps<br /><ul><li>The days of goofy Apps like Shaky Your Booty are over. The new crop of Apps are designed to improve your business productivity and increase your reach.</li></li></ul><li>Thank You<br />www.commarketing.com<br />1.866.266.6584<br />@commarketing<br />@hillarybressler<br />
  16. 16. Credits<br /><ul><li>Cheetah- http://images.paraorkut.com
  17. 17. iPad - http://www.wired.com/gamelife/tag/ipad/
  18. 18. Diet http://www.tuvie.com/wp-content/uploads/future-mobile-search-for-diet1.jpg
  19. 19. Cash out of phone- http://www.textually.org/textually/archives/archives/images/set2/24basic.1.600.jpg
  20. 20. iPad- http://www.csmonitor.com/
  21. 21. Fingers- http://www.blogcdn.com/www.switched.com/media/2009/02/fat-fingers.jpg
  22. 22. 6- http://www.puppiesandflowers.com/blogimages/09/01/budapestNumbers1.jpg
  23. 23. Future -http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=8071:back-to-the-future-paul-lights-recession-predictions-revisited&catid=153:features&Itemid=336
  24. 24. AR - http://www.zonkio.com/augmented-reality-technology-and-communica
  25. 25. Respect - http://higherfocusleadership.wordpress.com/
  26. 26. Bird-http://www.changeitmarketing.com/2010/03/23/social-media-customer-service-doesn%E2%80%99t-scale/
  27. 27. http://erikapryor.com/2010/07/17/a-cheat-sheet-on-social-influence/
  28. 28. NFC- http://bits.blogs.nytimes.com/2010/08/16/apple-hires-mobile-payment-expert/
  29. 29. Morgan Stanly Internet Trends - June 7, 2010</li>