Ralph lauren presentation

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  • 1. What began forty years ago with a collection of ties has grown into an entire world, redefining American style.
    -Ralph Lauren
    By Andrew Degand, Courtney O’Leary, Sean O’Sullivan, Hillary O’Toole, Megan Scanlon
  • 2. Firm Information
    • Founded in 1967
    • 3. Products
    - Clothing, Home, Fragrance, Magazine and Restaurant
    • Clothing Lines
    • 4. Size of Firm
  • Important People
    • Ralph Lauren
    - CEO and Chairman
    • Roger Farrah
    - COO and President
  • 5. Firm Performance
    • $4.8 billion in revenue in 2010
    • 6. Positive stock since 2008
    • 7. Makes money by selling products through
    - Stores
    • Website
    • 8. Advertising
    • 9. Contract Manufacturing
  • Industry information
  • 15.
    • Fiscal 2010 performance=$4.8 billion
    • 16. Net Income rose 18% to $479.5 million
    • 17. 451st in Fortune 500’s 2011 ranking
    • 18. Forbes 2010 Report ranks Ralph Lauren 4th largest U.S. Apparel and Accessories
    Company
    • Ranked 3rd highest fortune 500 company in apparel in 2010 based on revenue
    Ralph lauren stats
  • 19. Technology
  • 26. Competitive Advantages
    • Brand
    - Classic American style for over 40 years
    - Brand expansion
    • Scale
    - Wide range of markets
    - International Stage
    • Possible Threat: QR code technology
  • Threats
    Competition
    • Tommy Hilfiger
    Operational Effectiveness
    Controversial Advertisement
    • Tarnished Brand
  • Opportunities
    Strong Brand
    Customer Experience
    Variety
    Wide spread of fashion areas
    Sponsors
    High-End Events