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What began forty years ago with a collection of ties has grown into an entire world, redefining American style. <br />-Ral...
Firm Information<br /><ul><li>Founded in 1967
Products</li></ul>- Clothing, Home, Fragrance, Magazine and Restaurant<br /><ul><li>Clothing Lines
Size of Firm</li></li></ul><li>Important People<br /><ul><li>Ralph Lauren</li></ul>- CEO and Chairman<br /><ul><li>Roger F...
Firm Performance<br /><ul><li>$4.8 billion in revenue in 2010
Positive stock since 2008
Makes money by selling products through</li></ul>-     Stores<br /><ul><li>Website
Advertising
Contract Manufacturing</li></li></ul><li><ul><li>Fashion Industry
Threat of New Entrants
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Ralph lauren presentation

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Transcript of "Ralph lauren presentation"

  1. 1. What began forty years ago with a collection of ties has grown into an entire world, redefining American style. <br />-Ralph Lauren<br />By Andrew Degand, Courtney O’Leary, Sean O’Sullivan, Hillary O’Toole, Megan Scanlon<br />
  2. 2. Firm Information<br /><ul><li>Founded in 1967
  3. 3. Products</li></ul>- Clothing, Home, Fragrance, Magazine and Restaurant<br /><ul><li>Clothing Lines
  4. 4. Size of Firm</li></li></ul><li>Important People<br /><ul><li>Ralph Lauren</li></ul>- CEO and Chairman<br /><ul><li>Roger Farrah</li></ul>- COO and President<br />
  5. 5. Firm Performance<br /><ul><li>$4.8 billion in revenue in 2010
  6. 6. Positive stock since 2008
  7. 7. Makes money by selling products through</li></ul>- Stores<br /><ul><li>Website
  8. 8. Advertising
  9. 9. Contract Manufacturing</li></li></ul><li><ul><li>Fashion Industry
  10. 10. Threat of New Entrants
  11. 11. Threat of Substitutes
  12. 12. Power of Suppliers
  13. 13. Power of Buyers
  14. 14. Rivals</li></ul>Industry information<br />
  15. 15. <ul><li>Fiscal 2010 performance=$4.8 billion
  16. 16. Net Income rose 18% to $479.5 million
  17. 17. 451st in Fortune 500’s 2011 ranking
  18. 18. Forbes 2010 Report ranks Ralph Lauren 4th largest U.S. Apparel and Accessories</li></ul> Company<br /><ul><li>Ranked 3rd highest fortune 500 company in apparel in 2010 based on revenue</li></ul>Ralph lauren stats<br />
  19. 19. <ul><li>Mobile Commerce
  20. 20. QR Codes
  21. 21. Apps
  22. 22. RLX
  23. 23. 4-D Technology
  24. 24. Window Shopping
  25. 25. Lights/Fragrances</li></ul>Technology<br />
  26. 26. Competitive Advantages<br /><ul><li>Brand</li></ul>- Classic American style for over 40 years<br />- Brand expansion<br /><ul><li>Scale</li></ul>- Wide range of markets<br />- International Stage<br /><ul><li>Possible Threat: QR code technology</li></li></ul><li>Threats<br />Competition<br /><ul><li>Tommy Hilfiger</li></ul>Operational Effectiveness<br />Controversial Advertisement<br /><ul><li>Tarnished Brand</li></li></ul><li>Opportunities<br />Strong Brand<br />Customer Experience<br />Variety<br />Wide spread of fashion areas<br />Sponsors<br />High-End Events<br />

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