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State of facebook marketing in finland 2012

by hillandknowlton_finland on Jan 12, 2012

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State of facebook marketing in finland 2012 — Presentation Transcript

1013 Finnish FBpages analyzed

286 surveys sent89 answers recieved

349 278 active users4,25 activities per user2 620 max activity1,9 pages where active

#1 expect a 4% activity level

#2 Buzz breeds more buzz mrjorgen

#3 well plannedisn’t half done Joe Shlabotnik

Integrated: 2,91Own plan: 5,21No, but making one: 2,80No: 3,30Activity levels vs. plans made = NO CORRELATION

#4 10-20 ruleBethan

#5 Men Are Men on Facebook, Too Marco40134

Not that chatty, except whentalking about sports.Prefer to focus on one thingat a time.

#6 Interaction has a price(and should have a worth) Meredith_Farmer

Wall post: 0,9Wall post likes: 13,9Comments: 2,4Comment likes: 1,1Generated by 1 hour of administration for every 1000 fans

More information:Olli ParviainenVerkostoanatomiaverkostoanatomia@verkostoanatomia.fiJari LähdevuoriHill+Knowlton Strategiesjari.lahdevuori@hkstrategies.comwww.bitly.com/fbtutkimus

State of facebook marketing in finland 2012

by hillandknowlton_finland on Jan 12, 2012

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State of facebook marketing in finland 2012 — Presentation Transcript