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Lean UX and usability testing
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Lean UX and usability testing

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DIY usability testing for startups

DIY usability testing for startups

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  • Examples of why Analytics is not enough. They give you the numbers but not the "why".
  • Examples of why Analytics is not enough. They give you the numbers but not the "why".
  • Notice that testing usability does not mean testing the User Experience which includes much more than usability, like: meaning, emotions, and happiness.
  • Notice that testing usability does not mean testing the User Experience which includes much more than usability, like: meaning, emotions, and happiness.
  • Notice that testing usability does not mean testing the User Experience which includes much more than usability, like: meaning, emotions, and happiness.
  • Notice that testing usability does not mean testing the User Experience which includes much more than usability, like: meaning, emotions, and happiness.
  • Notice that testing usability does not mean testing the User Experience which includes much more than usability, like: meaning, emotions, and happiness.
  • Notice that testing usability does not mean testing the User Experience which includes much more than usability, like: meaning, emotions, and happiness.
  • Examples of why Analytics is not enough. They give you the numbers but not the "why".
  • Product / prototype / wireframes / GUI designs4-6 potential users in the right location (Simulation a location the user will be at while using the product).2 testers – One conducting the test and the second writing notesTest formsOptional - camera
  • Product / prototype / wireframes / GUI designs4-6 potential users in the right location (Simulation a location the user will be at while using the product).2 testers – One conducting the test and the second writing notesTest formsOptional - camera
  • Product / prototype / wireframes / GUI designs4-6 potential users in the right location (Simulation a location the user will be at while using the product).2 testers – One conducting the test and the second writing notesTest formsOptional - camera
  • Product / prototype / wireframes / GUI designs4-6 potential users in the right location (Simulation a location the user will be at while using the product).2 testers – One conducting the test and the second writing notesTest formsOptional - camera
  • Product / prototype / wireframes / GUI designs4-6 potential users in the right location (Simulation a location the user will be at while using the product).2 testers – One conducting the test and the second writing notesTest formsOptional - camera
  • Product / prototype / wireframes / GUI designs4-6 potential users in the right location (Simulation a location the user will be at while using the product).2 testers – One conducting the test and the second writing notesTest formsOptional - camera
  • Product / prototype / wireframes / GUI designs4-6 potential users in the right location (Simulation a location the user will be at while using the product).2 testers – One conducting the test and the second writing notesTest formsOptional - camera
  • 1. (This is a usability testing for XThis is testing us not you. There are no right or wrong answers. If something goes wrong it is our fault.)4. And you are not the only one with rule – on important – no talking.Accept for asking a question here and there we cannot talk, answer your questions or comment on ANYTHING you say.Everything is written down and will be discussed once the testing is done.(This is a very important rule. Commenting leads to discussion. Leads to leading the userand to him "suggesting" new UX which is not his rule. We are not here to ask the user what you think? This is not relevant.If ford asked the people what they wanted they would have said faster horses. He gave them the car. 5. you have just received an invitation to an online event. You click the link and land on the site.From this point on we would like you to use the site just like you would when you were at home. We are just here observing.
  • 1. (This is a usability testing for XThis is testing us not you. There are no right or wrong answers. If something goes wrong it is our fault.)4. And you are not the only one with rule – on important – no talking.Accept for asking a question here and there we cannot talk, answer your questions or comment on ANYTHING you say.Everything is written down and will be discussed once the testing is done.(This is a very important rule. Commenting leads to discussion. Leads to leading the userand to him "suggesting" new UX which is not his rule. We are not here to ask the user what you think? This is not relevant.If ford asked the people what they wanted they would have said faster horses. He gave them the car. 5. you have just received an invitation to an online event. You click the link and land on the site.From this point on we would like you to use the site just like you would when you were at home. We are just here observing.
  • 1st click: And here comes the tester's most important questions:Why you want to click here?What do you expect to get from it?It is very important to ask these questions before the click. After the user gets the result to his action, he will actually forget what his anetial expectation was.
  • 1. (This is a usability testing for XThis is testing us not you. There are no right or wrong answers. If something goes wrong it is our fault.)4. And you are not the only one with rule – on important – no talking.Accept for asking a question here and there we cannot talk, answer your questions or comment on ANYTHING you say.Everything is written down and will be discussed once the testing is done.(This is a very important rule. Commenting leads to discussion. Leads to leading the userand to him "suggesting" new UX which is not his rule. We are not here to ask the user what you think? This is not relevant.If ford asked the people what they wanted they would have said faster horses. He gave them the car. 5. you have just received an invitation to an online event. You click the link and land on the site.From this point on we would like you to use the site just like you would when you were at home. We are just here observing.
  • 1. (This is a usability testing for XThis is testing us not you. There are no right or wrong answers. If something goes wrong it is our fault.)4. And you are not the only one with rule – on important – no talking.Accept for asking a question here and there we cannot talk, answer your questions or comment on ANYTHING you say.Everything is written down and will be discussed once the testing is done.(This is a very important rule. Commenting leads to discussion. Leads to leading the userand to him "suggesting" new UX which is not his rule. We are not here to ask the user what you think? This is not relevant.If ford asked the people what they wanted they would have said faster horses. He gave them the car. 5. you have just received an invitation to an online event. You click the link and land on the site.From this point on we would like you to use the site just like you would when you were at home. We are just here observing.

Lean UX and usability testing Lean UX and usability testing Presentation Transcript

  • Hilla Manor
  • hilla145@gmail.com
  • • I know I need good UX. Now what? • Lean UX • DIY Usability Testing
  • airbnb
  • doulingo
  • tinder
  • Validating hypotheses
  • + Learn Wireframe + Design + Development Wireframe + Design + +Implementation Wireframe + Design Test Wireframe + Research Test + Analytics Test +Analytics+ A/B testing Test + Learn + Learn
  • Remote - Data • Mouse movement tracking tools (clicktale) • Analytics • A/B testing Local - users • Eye tracking tools • Heuristic evaluation • Usability testing
  • Learnability Efficiency Safety Satisfaction
  • Product
  • Location
  • 2 Testers
  • Participants
  • • Hey! No mothers Recruiting Participants • First time users • Real potential users • 4-6 participants
  • Form
  • Camera
  • • It's not you it's us • Think aloud • State before a click • I can't speak
  • CommentsSeen Home Page First Eye On 1st Action 2nd Action 3rd Action Element 1 Element 2 Element 3
  • 1st Action First eye on 2nd Action 3rd Action
  • 1st Action First eye on 2nd Action 3rd Action CommentsSeen Home Page Didn’t finish reading the sub-title First Eye On 1st Action 2nd Action 3rd Action Search Bar Distance from… Find a Meetup Meetups are Search bar Calendar V X V Brows meetups Tried to place mouse on boxes to get more info Did not see the interactive option Didn't understand the difference from "search"
  • • 1 - ignore. 2 - don’t ignore • Focus • Flow • Clarity • Remove to improve • Hypothesis reality check
  • Do • Let your participant fail • Ask open ended questions • Write down exact notes • Ask “what are you thinking?” Don’t • Guide your participant • Answer questions until the end • Ask too many questions • Take it personally
  • Stay in touch: Hilla Manor hilla145@gmail.com