This presentation will help you better understand user centred design (UCD).
I'll introduce you to our superhero, UCD Girl, who works tirelessly to save the world from bad design. Then we'll meet Dave, her archenemy, who, despite good intentions, has dealt many blows to good design.
UCD Girl only knows him as Bad Design Dude. Can she save him from the dark side?
As this epic battle plays out, you'll learn the benefits of treating early designs as hypotheses that need to be tested for usability with end users.
You'll learn that design is inextricably linked to business value, and will see some compelling examples of how this method saves companies big bucks.