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Keynote ALM Days 2012 - Combining Design and Development
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Keynote ALM Days 2012 - Combining Design and Development Presentation Transcript

  • 1. Design DevCOMBINING DESIGN AND DEVELOPMENT TOBIAS HILDENBRAND | SAP AG | 28 NOVEMBER 2012
  • 2. WHAT DOES SAP DO? © SAP 2012 | 2
  • 3. © SAP 2012 | 3
  • 4. WHERE DO WE COME FROM? © SAP 2012 | 4
  • 5. Source: SAP© SAP 2012 | 5 40 YEARS OF SAP…
  • 6. Analyze Design Code Test Fear of delivery Year 1 Year 2 Year 3 Year 4© SAP 2012 | 6 THE WATERFALL – A BUREAUCRATIC APPROACH
  • 7. Detailed Specification Idea Whitepaper© SAP 2012 | 7 SCIENTIFIC ANALYSIS – A “STRAIGHT-FORWARD” WAY
  • 8. WHERE ARE WE TODAY? © SAP 2012 | 8
  • 9. Scrum Chief Product Teams product team backlog release backlog sprint backlog© SAP 2012 | 9 OUR DELIVERY IS MORE RELIABLE AND EFFICIENT TODAY
  • 10. Split organization Split work into teams Split time Risk Deliver more frequently Risk Retrospectives© SAP 2012 | 10 SCRUM REDUCES PROJECT RISKS DRAMATICALLY
  • 11. 2. Partnership 3. Mutual Trust 1. Personal 3. Shared Purpose 5. CollaborationResponsibility Mindset© SAP 2012 | 11 SCRUM IS PEOPLE-CENTRIC AND FOSTERS COLLABORATION
  • 12. © SAP 2012 | 12 SCRUM IMPLEMENTS MOST PRINCIPLES OF LEAN
  • 13. © SAP 2012 | 13 …ON THE TEAM LEVEL – LARGE-SCALE LEAN MEANS MORE
  • 14. (JIT = Just-in-Time)© SAP 2012 | 14 HOW DO YOU KNOW WHETHER LEAN WORKS?
  • 15. HOWEVER, “BUILDINGSOMETHING NOBODY WANTSIS THE ULTIMATE FORM OFWASTE.” – ERIC RIES (2008) © SAP 2012 | 15
  • 16. Feasibility Viability Innovation Desirability© SAP 2012 | 16 BUT, HOW TO HIT THE “SWEET SPOT” OF INNOVATION?
  • 17. ‘‘A DEVELOPER NEEDS TO BE CURIOUS AND ALSO DEVELOP EMPATHY FOR END USERS“ Source: interview with SAP co-founder Hasso Plattner (2012) © SAP 2012 | 17
  • 18. © SAP 2012 | 18 COMPLEMENTING LEAN & AGILE WITH “DESIGN THINKING”
  • 19. WHAT IS DESIGN THINKING? © SAP 2012 | 19
  • 20. Iterative Approach Required Space Right People© SAP 2012 | 20 DESIGN THINKING “PREREQUISITES”
  • 21. Problem Space Solution Space© SAP 2012 | 21 SAP‘S ITERATIVE DESIGN THINKING APPROACH
  • 22. “What innovation boils down to is one per cent inspiration and ninety-nine per cent perspiration.” – Thomas Edison© SAP 2012 | 22
  • 23. Implementation© SAP 2012 | 23 PRODUCT INNOVATION = DESIGN AND DEVELOPMENT
  • 24. © SAP 2012 | 24 ENTERPRISE SOFTWARE PRODUCT INNOVATION
  • 25. Feasibility Viability? Innovation Desirability© SAP 2012 | 25 …BUT WHAT ABOUT THE ECONOMIC PERSPECTIVE?
  • 26. WHAT CAN LARGE ENTERPRISES LEARN FROM STARTUPS ? © SAP 2012 | 26
  • 27. Source: Ash Maurya (2012) – Running Lean© SAP 2012 | 27 TAKE A ECONOMIC VIEW & TURN ASSUMPTIONS INTO FACTS
  • 28. Iterate… …but beware of ”vanity metrics”! Source: Eric Ries (2011) – The Lean Startup© SAP 2012 | 28 VALIDATED LEARNING INCLUDING THE ECONOMIC VIEW
  • 29. Problem Space Solution Space Based on: Tim Brown (2009) – Change by Design© SAP 2012 | 29 ITERATIVELY CREATING CHOICES AND MAKING CHOICES
  • 30. Source: Ash Maurya (2012) – Running Lean© SAP 2012 | 30 EVOLVE ENTIRE BUSINESS MODELS, NOT JUST PRODUCTS
  • 31. Customer Customer Customer “Company Discovery Validation Creation Building” Source: Steve Blank (2012) – The Startup Owners’ Manual© SAP 2012 | 31 EVEN LARGE ENTERPRISES CAN LEARN FROM STARTUPS
  • 32. CONCLUSIONS – AS OF TODAY… © SAP 2012 | 32
  • 33. Design Thinking and Lean and Agile Customer Development Product Development Set of shared values and principles© SAP 2012 | 33 COMBINING DESIGN AND DEVELOPMENT