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How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013
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How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013

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Wo kommen eigentlich die wirklich guten Ideen her? Die, die das Leben von Menschen bereichern und erleichtern? Ideen, die die Welt auf den Kopf stellen? Ideen, die Menschen zu Millionären gemacht …

Wo kommen eigentlich die wirklich guten Ideen her? Die, die das Leben von Menschen bereichern und erleichtern? Ideen, die die Welt auf den Kopf stellen? Ideen, die Menschen zu Millionären gemacht haben?
Viele dieser Ideen umgeben uns tagtäglich und gehören für uns wie selbstverständlich zum Alltag. Und doch sind sie von Menschen gemacht – das heißt, jemand hat entschieden, dass die aus ihnen entstandenen Produkte, Services oder Erlebnisse genau so funktionieren und sich so anfühlen wie sie es tun. Sie sind das Ergebnis von Designprozessen.
Design wird oft als „Dinge schön(er) machen“ missverstanden, dabei geht es um weit mehr als das. Denn Design bedeutet kreative Lösungen für komplexe Probleme zu finden.
Kreative Problemlösungen sind dabei meist kein Zufallsprodukt und nur selten das Ergebnis von „Heureka“-Momenten einzelner Genies. Der klassische Erfinder, den man sich als einsamen Kauz in seinem Labor vorstellt, ist bei näherer Betrachtung doch meist Mitglied einer ganzen Gruppe, deren Mitglieder sich gegenseitig inspirieren. Denken wir an Thomas A. Edison, der mit über 1000 Patenten als verdienter Erfinder in die Geschichte eingegangen ist. Edisons Produktivität war aber kein Zufall, sondern das Ergebnis einer strukturierten Herangehensweise, Probleme gemeinsam mit einer bunten Truppe aus Ingenieuren, Handwerkern und Wissenschaftlern zu lösen.
Innovation ist also sehr wohl planbar und kann bewusst gefördert werden.
Design Thinking ist eine Arbeitsmethode, die verschiedene Werkzeuge verbindet, um Innovation und Ideenfindung zu unterstützen. Egal ob Sie in einem Unternehmen arbeiten, selbstständig sind oder einfach im Privaten Dinge „neu erfinden“ möchten: Design Thinking kann helfen, Problemstellungen strukturiert und mit Spaß zu bearbeiten und zu Lösungsideen zu gelangen, die wir heute noch gar nicht kennen. Echte Innovationen eben.
Ziel dieses Vortrages ist eine Einführung in Design Thinking. Woher kommt die Methode, was sind die Kernelemente, wie kan sie im Unternehmensalltag angewand werden?

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  • 1. DESIGN THINKING.How to Find Innovative Solutions for Wicked Problems?Jochen Gürtler, Design & Co-Creation Center (SAP AG)Dr. Tobias Hildenbrand, Idea-2-Market Design & Engineering (SAP AG)6th June 2013, Entwicklertag Karlsruhe, Germany
  • 2. © 2013 SAP AG. All rights reserved. 2PublicABOUT JOCHEN People. Ideas. Results.ExpertiseMaster in Computer Science15 year professional software development in different roles likedeveloper, architect, product owner and managerCertified Gestalt practitioner & Business CoachDesign Thinking Coach & TeacherInterestsMy children, my family, my friendsTraveling all around the worldJazz and playing trumpetWriting books and blogsCinema and moviesWhat is needed for change and growth?© SAP 2013 | 2
  • 3. © 2013 SAP AG. All rights reserved. 3PublicABOUT TOBIAS Combining design & engineering.© SAP 2013 | 3 English/Latin BusinessAdministration Marketing incl.Market Research „DesignThinking“ Math/Physics ComputerScience SoftwareEngineering Lean/AgileDevelopment
  • 4. © 2013 SAP AG. All rights reserved. 4Public© SAP 2012 | 4How do you solve problems today?
  • 5. © 2013 SAP AG. All rights reserved. 5Public© SAP 2012 | 5© SAP 2013 | 5SOMETIMES IT IS NOT THAT DIFFICULT You know the solution.
  • 6. © 2013 SAP AG. All rights reserved. 6Public© SAP 2012 | 6© SAP 2013 | 6SOMETIMES IT IS A SIMPLE DECISION Cash or credit?
  • 7. © 2013 SAP AG. All rights reserved. 7Public© SAP 2012 | 7© SAP 2013 | 7SOMETIMES IT’S SIMPLY A GUT FEELING.
  • 8. © 2013 SAP AG. All rights reserved. 8Public© SAP 2012 | 8© SAP 2013 | 8SOMETIMES THERE ARE JUST TOO MANY OPTIONS.
  • 9. © 2013 SAP AG. All rights reserved. 9Public© SAP 2012 | 9© SAP 2013 | 9SOMETIMES IT IS CHALLENGING We never solved this problem before.
  • 10. © 2013 SAP AG. All rights reserved. 10Public© SAP 2012 | 10© SAP 2013 | 10SOMETIMES YOU CAN SPLIT IT INTO SMALLER ONES.
  • 11. © 2013 SAP AG. All rights reserved. 11Public© SAP 2012 | 11© SAP 2013 | 11SOMETIMES THERE IS A SIMPLE RULE TO FOLLOW …
  • 12. © 2013 SAP AG. All rights reserved. 12Public© SAP 2012 | 12© SAP 2013 | 12… BUT THIS DOES NOT WORK FOR ALL OUR PROBLEMS?
  • 13. © 2013 SAP AG. All rights reserved. 13Public© SAP 2012 | 13© SAP 2013 | 13A TYPICAL STUDENT “PROBLEM” - THE BEER CASE RUN.
  • 14. © 2013 SAP AG. All rights reserved. 14Public© SAP 2012 | 14© SAP 2013 | 14THE RESULT – DESPITE “THERE’S NO BEER ON HAWAII”
  • 15. © 2013 SAP AG. All rights reserved. 15Public© SAP 2012 | 15Wicked problem =“a problem that is difficult orimpossible to solve because ofincomplete, contradictory, andchanging requirements that areoften difficult to recognize.”
  • 16. © 2013 SAP AG. All rights reserved. 16Public© SAP 2012 | 16© SAP 2013 | 16HOW CAN WE SOLVE THE ‘REAL’ PROBLEMS?
  • 17. © 2013 SAP AG. All rights reserved. 17Public© SAP 2012 | 17The needed thinking
  • 18. © 2013 SAP AG. All rights reserved. 18Public© SAP 2012 | 18© SAP 2013 | 18BE CURIOUS TO LEARN MORE.“I HAVE NO SPECIAL TALENT. I AM ONLYPASSIONATELY CURIOUS.” - ALBERT EINSTEIN
  • 19. © 2013 SAP AG. All rights reserved. 19Public© SAP 2012 | 19© SAP 2013 | 19DO NOT GIVE UP TOO EARLY.“OUR GREATEST WEAKNESS LIES INGIVING UP. THE MOST CERTAIN WAYTO SUCCEED IS ALWAYS TO TRY JUSTONE MORE TIME.” THOMAS A. EDISON
  • 20. © 2013 SAP AG. All rights reserved. 20Public© SAP 2012 | 20© SAP 2013 | 20RECOGNIZE OPPORTUNITIES.„GENIE IST IN WAHRHEIT KAUM MEHR ALS DIEFÄHIGKEIT, AUF UNGEWÖHNLICHE WEISEWAHRZUNEHMEN.“ - WILLIAM JAMES
  • 21. © 2013 SAP AG. All rights reserved. 21Public© SAP 2012 | 21© SAP 2013 | 21A LITTLE BIT COURAGE IS HELFUL.„THE ONES WHO ARE CRAZY ENOUGHTO THINK THAT THEY CAN CHANGETHE WORLD, ARE THE ONES WHODO.” - STEVE JOBS
  • 22. © 2013 SAP AG. All rights reserved. 22Public© SAP 2012 | 22© SAP 2013 | 22FOLLOW A PLAN.“I NEVER DID ANYTHING BY ACCIDENT, NOR DID ANY OF MYINVENTIONS COME BY ACCIDENT. THEY CAME BY WORK.” THOMAS A. EDISON
  • 23. © 2013 SAP AG. All rights reserved. 23Public© SAP 2012 | 23A proven approachfor solving (wicked) problems
  • 24. © 2013 SAP AG. All rights reserved. 24Public© SAP 2012 | 24© SAP 2013 | 24WHAT THE HELL IS DESIGN THINKING?FINDING INNOVATIVE SOLUTIONS FOR WICKEDPROBLEMS BY COMBINING A DIVERSE TEAM WITHA CREATIVE SPACE AND AN ITERATIVE APPROACH.
  • 25. © 2013 SAP AG. All rights reserved. 25Public© SAP 2012 | 25 SPACE = CULTURE OF TRUST & CREATIVEMENTINTERDISCIPLINARY TEAMS OF T-SHAPED PEOPLE.© SAP 2013 | 25
  • 26. © 2013 SAP AG. All rights reserved. 26Public© SAP 2012 | 26© SAP 2013 | 26FLEXIBLE ROOM FOR THE TEAM.
  • 27. © 2013 SAP AG. All rights reserved. 27Public© SAP 2012 | 27© SAP 2013 | 27SPACE TO EXPLORE THE PROBLEM & ITERATE THE SOLUTION.
  • 28. © 2013 SAP AG. All rights reserved. 28Public© SAP 2012 | 28© SAP 2013 | 28CREATIVE CULTURE Where failing is actually also a good thing.
  • 29. © 2013 SAP AG. All rights reserved. 29Public© SAP 2012 | 29© SAP 2013 | 29THE BASIC STEPS Iteratively explore problem and solution space.
  • 30. © 2013 SAP AG. All rights reserved. 30Public© SAP 2012 | 30© SAP 2013 | 30FIRST UNDERSTAND THE PROBLEM …
  • 31. © 2013 SAP AG. All rights reserved. 31Public© SAP 2012 | 31© SAP 2013 | 31… BEFORE YOU START SOLVING IT.
  • 32. © 2013 SAP AG. All rights reserved. 32Public© SAP 2012 | 32© SAP 2013 | 32UNDERSTAND What is the problem, we would like to solve?
  • 33. © 2013 SAP AG. All rights reserved. 33Public© SAP 2012 | 33© SAP 2013 | 33OBSERVE How do your potential customers experience the problem today?
  • 34. © 2013 SAP AG. All rights reserved. 34PublicAddress the right question …and create the right solutionTRY AND DO.ASK AND LISTEN.OBSERVE.© SAP 2013 | 34DIFFERENT WAYS TO GET EMPHATY FOR YOUR USER.
  • 35. © 2013 SAP AG. All rights reserved. 35Public© SAP 2012 | 35© SAP 2013 | 35DEFINE POINT-OF-VIEW User + Need + Insight.
  • 36. © 2013 SAP AG. All rights reserved. 36Public© SAP 2012 | 36© SAP 2013 | 36IDEATION Start with a lot of ideas to find good ones.
  • 37. © 2013 SAP AG. All rights reserved. 37Public© SAP 2012 | 37© SAP 2013 | 37IDEATION How to find solutions beyond the obvious?
  • 38. © 2013 SAP AG. All rights reserved. 38Public© SAP 2012 | 38© SAP 2013 | 38IDEATION Apply different proven creativity techniques.
  • 39. © 2013 SAP AG. All rights reserved. 39Public© SAP 2012 | 39© SAP 2013 | 39PROTOTYPING Make ideas tangible to elaborate and get feedback.
  • 40. © 2013 SAP AG. All rights reserved. 40Public© SAP 2012 | 40© SAP 2013 | 40TESTING Turn hypotheses into facts and be ready to fail.
  • 41. © 2013 SAP AG. All rights reserved. 41Public© SAP 2012 | 41© SAP 2013 | 41IMPLEMENTATION Yes, in the end we still develop software.
  • 42. © 2013 SAP AG. All rights reserved. 42Public© SAP 2012 | 42© SAP 2013 | 42“DESIGN IS NOT JUST WHAT ITLOOKS AND FEELS LIKE.DESIGN IS HOW IT WORKS.” -STEVE JOBSSUMMARY Why Design Thinking?
  • 43. THANK YOU.Contact:Jochen Gürtler Dr. Tobias HildenbrandDesign and Co-Innovation Center Idea-2-Market Design & Engineeringjochen.guertler@sap.com tobias.hildenbrand@sap.com

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