Ways to be open
Telenor seminar about openness, November 14 2008
Hilde Lovett et al, Telenor R&I
many ways to be open


               open
            distribution
     open
                       open value
  developm...
1
User generated content
Wikipedia, Flickr
• Collective knowledge - intelligent web

• Mobile: read and create content
  a...
Open development processes       2
NRK beta, finn.labs




                             4
3
Open data
Trafikanten, P4, Yr.no




                         5
4
Openness in distribution




                           6
5
Open standards
Opera
• enabler for open distribution of content and services
• cross device (desktop, mobile & devices)
...
6
Open value chain




                   8
Open value networks                                       7
Amazon.com

        Lower cost                               L...
Open APIs (platforms)                                      8
Amazon

         Lower cost                               Low...
Amazon in the cloud (hosting etc.)‫‏‬

✓   open and documented APIs
✓   self service agreements
✓   pay for what you use  ...
9
Open Source
Unified communication




                        09/29/08
9
Open Source
T-mobile launches Android




                            13
Open innovation arenas




                         14
Google
                             complementary services



                                           all services usin...
Nokia
                             complementary services




                           innovation & growth enablers




...
Apple
                             complementary services


                                                  phone
      ...
Sun
                                   complementary services

                              software
                    ...
Gnu / Linux
                              complementary services

                                                   Gnu s...
Telecom players and openness




                               20
Ribbit (a BT company)




               JP Rangaswami, BT Design’s MD
               Strategy & Innovation, telling us th...
Salesforce & Ribbit




                      22
Open APIs and SDKs
Programmable web




                     23
Open APIs and SDKs
Vodafones betavine




                     24
Joint Innovation Lab (JIL)
Vodafone, China Mobile & Softbank




                  Source: Peter Knook, Vodafone          ...
Orange APIs

• OpenID
• Pikeo
• BubbletopFoundry




                     26
Conclusions

• There is something in the air - more and more players seems to
  see benefits in working and collaborating ...
many ways to be open


               open
            distribution
     open
                       open value
  developm...
thank you for your attention




                               29
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Ways to be open

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Internal seminar on Openess at Telenor, Nov 08.

This is a way to start understanding the different strategies to be open. I am sure some are missing, and that there are other ways to categorise openness. Comments are welcome.

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Transcript of "Ways to be open"

  1. 1. Ways to be open Telenor seminar about openness, November 14 2008 Hilde Lovett et al, Telenor R&I
  2. 2. many ways to be open open distribution open open value development net process open value open chain SDK & open APIs standards open open data user generated source content & creative commons 2
  3. 3. 1 User generated content Wikipedia, Flickr • Collective knowledge - intelligent web • Mobile: read and create content at the point of inspiration • Regulated as creative commons
  4. 4. Open development processes 2 NRK beta, finn.labs 4
  5. 5. 3 Open data Trafikanten, P4, Yr.no 5
  6. 6. 4 Openness in distribution 6
  7. 7. 5 Open standards Opera • enabler for open distribution of content and services • cross device (desktop, mobile & devices) 7
  8. 8. 6 Open value chain 8
  9. 9. Open value networks 7 Amazon.com Lower cost Lower structure prices Selection Customer Sellers Growth experience Traffic Source: notes from Werner Vogels, CTO Amazon.com, Telco 2.0 conference, London, November 4 2008
  10. 10. Open APIs (platforms) 8 Amazon Lower cost Lower structure prices Selection Customer Sellers Growth experience Traffic Source: notes from Werner Vogels, CTO Amazon.com, Telco 2.0 conference, London, November 4 2008
  11. 11. Amazon in the cloud (hosting etc.)‫‏‬ ✓ open and documented APIs ✓ self service agreements ✓ pay for what you use Elastic Compute Cloud = EC2 ✓ support edges Simple Storage Service = S3 ✓ easy to scale when Flexible Payments Service= FPS successful Simple Queue Service = SQS ✓ global presence Simple DB Block storage Web Store “Pay for what you use. There is no minimum fee.” 11 Scale easily to very high volumes 09/29/08 11
  12. 12. 9 Open Source Unified communication 09/29/08
  13. 13. 9 Open Source T-mobile launches Android 13
  14. 14. Open innovation arenas 14
  15. 15. Google complementary services all services using Google enablers and services innovation & growth enablers cash prize competition summer of code bilateral co-operation core services search 15
  16. 16. Nokia complementary services innovation & growth enablers bilateral co-operation core services 16
  17. 17. Apple complementary services phone applications (authorised and unauthorised) innovation & growth enablers Cash prize competition Venture capital Server HW/SW Apple account bilateral co-operation core services 17
  18. 18. Sun complementary services software sells hardware innovation & growth enablers Java.net JavaOne conference JCP Java community Process bilateral co-operation core services 18
  19. 19. Gnu / Linux complementary services Gnu software enables even more software innovation & growth enablers bilateral co-operation core services 19
  20. 20. Telecom players and openness 20
  21. 21. Ribbit (a BT company) JP Rangaswami, BT Design’s MD Strategy & Innovation, telling us that their Web21C SDK platform is no longer going to be supported after the 10th of October. Their developer-ecosystem 21 efforts are now concentrated on Ribbit.
  22. 22. Salesforce & Ribbit 22
  23. 23. Open APIs and SDKs Programmable web 23
  24. 24. Open APIs and SDKs Vodafones betavine 24
  25. 25. Joint Innovation Lab (JIL) Vodafone, China Mobile & Softbank Source: Peter Knook, Vodafone 25 Telco 2.0 conference, London, November 4 2008
  26. 26. Orange APIs • OpenID • Pikeo • BubbletopFoundry 26
  27. 27. Conclusions • There is something in the air - more and more players seems to see benefits in working and collaborating in an open way – reduced cost – flexibility – reach more users – user involvement – better ideas – more talents – known agreements – known developer processes – reduced risk – faster innovation – ..... • The are many reasons - how can our business benefit openness? 27
  28. 28. many ways to be open open distribution open open value development net process open value open chain SDK & open APIs standards open open data user generated source content & creative commons 28
  29. 29. thank you for your attention 29

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