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Ways to be open

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Internal seminar on Openess at Telenor, Nov 08. …

Internal seminar on Openess at Telenor, Nov 08.

This is a way to start understanding the different strategies to be open. I am sure some are missing, and that there are other ways to categorise openness. Comments are welcome.

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  • 1. Ways to be open Telenor seminar about openness, November 14 2008 Hilde Lovett et al, Telenor R&I
  • 2. many ways to be open open distribution open open value development net process open value open chain SDK & open APIs standards open open data user generated source content & creative commons 2
  • 3. 1 User generated content Wikipedia, Flickr • Collective knowledge - intelligent web • Mobile: read and create content at the point of inspiration • Regulated as creative commons
  • 4. Open development processes 2 NRK beta, finn.labs 4
  • 5. 3 Open data Trafikanten, P4, Yr.no 5
  • 6. 4 Openness in distribution 6
  • 7. 5 Open standards Opera • enabler for open distribution of content and services • cross device (desktop, mobile & devices) 7
  • 8. 6 Open value chain 8
  • 9. Open value networks 7 Amazon.com Lower cost Lower structure prices Selection Customer Sellers Growth experience Traffic Source: notes from Werner Vogels, CTO Amazon.com, Telco 2.0 conference, London, November 4 2008
  • 10. Open APIs (platforms) 8 Amazon Lower cost Lower structure prices Selection Customer Sellers Growth experience Traffic Source: notes from Werner Vogels, CTO Amazon.com, Telco 2.0 conference, London, November 4 2008
  • 11. Amazon in the cloud (hosting etc.)‫‏‬ ✓ open and documented APIs ✓ self service agreements ✓ pay for what you use Elastic Compute Cloud = EC2 ✓ support edges Simple Storage Service = S3 ✓ easy to scale when Flexible Payments Service= FPS successful Simple Queue Service = SQS ✓ global presence Simple DB Block storage Web Store “Pay for what you use. There is no minimum fee.” 11 Scale easily to very high volumes 09/29/08 11
  • 12. 9 Open Source Unified communication 09/29/08
  • 13. 9 Open Source T-mobile launches Android 13
  • 14. Open innovation arenas 14
  • 15. Google complementary services all services using Google enablers and services innovation & growth enablers cash prize competition summer of code bilateral co-operation core services search 15
  • 16. Nokia complementary services innovation & growth enablers bilateral co-operation core services 16
  • 17. Apple complementary services phone applications (authorised and unauthorised) innovation & growth enablers Cash prize competition Venture capital Server HW/SW Apple account bilateral co-operation core services 17
  • 18. Sun complementary services software sells hardware innovation & growth enablers Java.net JavaOne conference JCP Java community Process bilateral co-operation core services 18
  • 19. Gnu / Linux complementary services Gnu software enables even more software innovation & growth enablers bilateral co-operation core services 19
  • 20. Telecom players and openness 20
  • 21. Ribbit (a BT company) JP Rangaswami, BT Design’s MD Strategy & Innovation, telling us that their Web21C SDK platform is no longer going to be supported after the 10th of October. Their developer-ecosystem 21 efforts are now concentrated on Ribbit.
  • 22. Salesforce & Ribbit 22
  • 23. Open APIs and SDKs Programmable web 23
  • 24. Open APIs and SDKs Vodafones betavine 24
  • 25. Joint Innovation Lab (JIL) Vodafone, China Mobile & Softbank Source: Peter Knook, Vodafone 25 Telco 2.0 conference, London, November 4 2008
  • 26. Orange APIs • OpenID • Pikeo • BubbletopFoundry 26
  • 27. Conclusions • There is something in the air - more and more players seems to see benefits in working and collaborating in an open way – reduced cost – flexibility – reach more users – user involvement – better ideas – more talents – known agreements – known developer processes – reduced risk – faster innovation – ..... • The are many reasons - how can our business benefit openness? 27
  • 28. many ways to be open open distribution open open value development net process open value open chain SDK & open APIs standards open open data user generated source content & creative commons 28
  • 29. thank you for your attention 29