TARGET AUDIENCE RESEARCH Key questions
Gender and type of music From these questions I found that our audience was more female than male, and they were mainly lo...
Featured artists and articles These questions provided us with the basic information to create the main articles of the ma...
Style and price These questions helped with making the magazine professional and appealing to my target audience. The ques...
Upcoming SlideShare
Loading in …5
×

Target Audience Research Powerpoint

492 views
454 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
492
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Target Audience Research Powerpoint

  1. 1. TARGET AUDIENCE RESEARCH Key questions
  2. 2. Gender and type of music From these questions I found that our audience was more female than male, and they were mainly looking for rock or hip hop music in a magazine. To incorporate this we made the genre of our magazine indie/pop rock, with a colour scheme that might appeal slightly more to girls, but was not extremely feminine. Also, because a large amount of people voted other for type of music, we included the top ten gigs of the summer, which included those associated with other genres of music
  3. 3. Featured artists and articles These questions provided us with the basic information to create the main articles of the magazine. The results told us that readers where looking for artist or album reviews on current popular artists. From this I decided to write my double page article about a popular new artist Lucy Ellis, who recently had a number 1 hit. This would portray my magazine as up to date with the latest music trends and therefore appealing to my target audience
  4. 4. Style and price These questions helped with making the magazine professional and appealing to my target audience. The questionnaire showed that the majority of readers would prefer the article written in an informal colloquial style, and all would be prepared to pay between £1-£3. With this in mind I wrote my article in a friendly style with some slang, and priced the magazine at £2.99, as it is a monthly issue.

×