Understanding the content lifecycle

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If no one can find your information, it might be because you have too much online. To fix that, create your content with a lifecycle in mind. Here's everything you need to know about creating a lifecycle for your content. For more details, see the accompanying article at http://www.hilarymarsh.com/2014/02/19/content-lifecycle/

Published in: Business

Understanding the content lifecycle

  1. 1. Understanding the content lifecycle
  2. 2. Content Lifecycle Conceive   Create   Publish   Promote   Maintain   Re5re  
  3. 3. Content Lifecycle
  4. 4. Step 1 •  Conceive •  Set goals –  Business – make or save money –  User – increase satisfaction/encourage use or decrease dissatisfaction/reduce customer service needs & costs
  5. 5. Step 2 •  Create •  Optimize –  On-site –  Search engines –  Other outlets
  6. 6. Step 3 •  Publish –  Workflow/review –  Content Management System
  7. 7. Step 4 •  Promote –  On-site •  Home  page   •  Landing  pages   •  Relevant  topics   –  Off-site •  •  •  •  •  •  E-­‐newsle>ers   RSS  feeds   Search  engines   Social  media   Syndicated  outlets   Etc.  
  8. 8. Step 5 •  Maintain •  Measure –  Test and tweak –  Refine
  9. 9. Step 6 •  Retire –  Archive –  Delete –  Renew
  10. 10. “The Web drives organizational change” —anonymous (maybe Hilary Marsh)
  11. 11. Archiving •  •  •  •  Online Offline Who has access? Where is it stored?
  12. 12. Deletion •  •  •  •  When Why How “content weeding” helps What about the links to deleted content?
  13. 13. Renew •  Update •  Revive

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