Personal Touch Seminar Day 1: Product and Customer Knowledge Product Knowledge Educate all sales associates on the different lines carried, Customer Knowledge Learn about the different types of customers they may encounter. In depth explanations and real life examples of the customer buying process. Better recognize exactly which stage their customer lies. Demonstrate learning in role playing activities as well as written proficiency exams.
Personal Touch Seminar Day 2: Matching Your Customer to Their Product Associate Interaction Identify different customers and how to provide them with product suggestions and knowledge. Our consultants will provide positive and constructive feedback All aimed at ensuring sales representative is comfortable with the selling process.
Low Responsiveness Low Assertiveness High Assertiveness HighResponsiveness Personal Touch Seminar Day 3: Selling to the Four Personality Types Lessons will focus on teaching of the four personality types. Master the ability to tailor the sales presentation. Group role-play /individual written explanations .
Personal Touch Seminar Day 4: Personal Selling Link the past three days of learning. AFW Sales Associates Will Have Learned
Overall strategy of personal selling/ know the process
Emphasize AFW’s interest in customer education
Create semi-personal relationships with their customers
Performance Measurement Within the 6-month time frame our goal is to increase overall sales by 15%. Increase in foot traffic of customers between the ages of 18-34 by 35%. Build a lasting, reliable and trustworthy relationship boosting long-term customer retention by 25%. Provide education to the customers increasing customer satisfaction by 30%.