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Campus comm mngrs bijeenkomst January 2013
 

Campus comm mngrs bijeenkomst January 2013

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    Campus comm mngrs bijeenkomst January 2013 Campus comm mngrs bijeenkomst January 2013 Presentation Transcript

    • Campus Communicatie (Nieuwjaars) bijeenkomstBert-Jan.Woertman@Hightechcampus.comMarketing & Communication2012 /2013
    • positionering -> waarden -> merkdesignJoris van der Waart merk -> content -> SEO Jurriaan de Reu
    • MARCOM 2012
    • THE WORLD IS WATCHING
    • Ambassador Meetup
    • Hannover MesseHolland High Tech Pavilion, April 2012
    • ONline/OFFline
    • > 150 EVENTSUsOthersTogether
    • Next edition June 2013
    • Martin van den Brink Award
    • 21 november Press Event
    • SPORTS
    • . . . . . . .. . . . .
    • Tech Regulars By High Tech Campus In close cooperation with Philips, NXP, Holst Centre, ASML, Segula, Chemelot, Kivi Niria & Mikrocentrum Campus Technology Seminar 1 Micro Systeem Technologie 2 Bio Technologie 3 Health Technologie 24 oktober 2012 Micro Systeem Technologie 4 Materiaal Technologie 1 november 2012 Biotechnologie 5 Solar Technologie 15 november 2012 Health Technologie
    • Campus Technology Seminar 25 September 2012 >X> M/S 26 June 2012 PIEZOELECTRIC MATERIALS 24 April 2012 PROTECTION 27 March 2012 GIGAHERTZ Website: 28 February 2012 www.myhightechcampus.nl MATERIALS CHARACTERISTICS 22 November 2011 <X< WATT 25 October 2011 >x% > ENERGY EFFICIENCY 27 September 2011 <X< NANOMETER
    • High Tech Campus LinkedIn
    • High Tech Campus twittert
    • We LOVE YOUIF YOU LIKE US!-)
    • PRESS MEDIA
    • ‘The next Silicon Valley could well be in Eindhoven’ The Campus is ranked among worlds top 7 ‘incubators for start-ups’. This was reported in the American magazine Fortune. The magazines claims are based primarily on its own survey of information in the Global Innovation Index.
    • ENTERINGTHE BLACK BOX Jos Jansen
    • What’s next?
    • Increase (inter)national brand awareness
    • Are you networked?Let us know!
    • The NetworkBeating HeartConnecting:• People• Companies• Ideas
    • This is the good stuff.Chance favours the connected mind
    • UPDATE MYTECHCAMPUS IS: PHONE BOOKCONNECT FORUM NEWS EVENTS MARKETPLACEENGAGE AND MORE……SHARESUBSCRIBE ON MYTECHCAMPUS.NL Get informed / Stay connected!
    • 2.500 registered profiles!
    • Campus Business Seminar
    • DTW 2013 Some highlights: 1 June - HighTech Ontdekkingsroute (HTOR) 2 June - TU/eXperience Day (Family day) 4 June - TEDx Brainport 2013 JOIN 5 June - Internet of Things Event HTOR 6 June - CTO meets CTO event AT THE CAMPUS! 6 June - Night of the Nerds 7 June - Quiz night PERSBERICHT 2012 Succesvolle eerste Dutch Technology Week in Brainport regio Eindhoven Week vol hightech evenementen trekt ruim 25.000 bezoekers
    • Campus open doorswww.dutchtechnologyweek.com JUNE 2 X X X X
    • Health Tech EventJanuary 29 Open Innovation a response to a “Great Challenge” in health and medicine.
    • WE STARTUPS
    • March123
    • SURVEYS ………………………..………………… …………………….. ……………………… ………………………. …………..
    • Residents Satisfaction Study (CEO/CTO)Working together with other HTCE companiesYes: 82% (2011: 78%)Working together with Research institutionsYes: 68% (2011: 78%)Overall importance for company to be located on HTCEScore 7,7 (2011: 7,6)Net Promotor ScoreScore +38% (2011: +22%)Overall Satisfaction with HTCEScore 8,3 (2011: 8,1)Satisfaction with ecosystemScore 7,7 (2011: 7,6) Conclusions: Continue the good work! Remarks: mail delivery, parking and rental price Follow up with face to face interviews and presentation in Business Club on February 6
    • Employee Satisfaction Survey 1.500 respondents! High Tech Campus Eindhoven exerts great attraction for (international) talent 91% says YES! High Tech Campus Eindhoven enables me to build and maintain a relevant professional and social network 85% says YES!
    • 97%GREAT PLACE TO WORK!
    • Campus Elfstedentocht Voor de Kinderen
    • Thank you!
    • positionering -> waarden -> merkdesignJoris van der Waart merk -> content -> SEO Jurriaan de Reu