XO Communications: How Big Brands Use Social to Get People to Love U

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Ronan Keane, Social Strategist at XO Communications, joins us to discuss how XO Communications staffs it social media program, how they measure and some of the tools they use. Watch this entire …

Ronan Keane, Social Strategist at XO Communications, joins us to discuss how XO Communications staffs it social media program, how they measure and some of the tools they use. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

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  • Notes:Use this presentation to introduce XO Communications to existing customers as well as prospects. This presentation communicates XO Communications’ capabilities and our business strategy with a focus on delivering a superior customer experience. The presentation is designed to communicate the foundation of our brand. We differentiate ourselves by providing a superior customer experience that is based on the passionate commitment of our employees, our IP services expertise and the proven, reliable performance of our advanced network.
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to provide a high level overview of the XO network, including our IP network and metro/long haul transport networks.Notes:XO operates of one of the largest, most advanced IP networks in the world. In the U.S., we have #3 IP network; globally, our IP network is among the top 13. (Source: Renesys)Our network has extensive metro, nationwide and global coverage. Our network assets and coverage include:85 major metropolitan marketsService delivery to 50 countries on five continents19,000 route mile nationwide long haul fiber networkNearly one million metro fibers milesAnother key capability of our network is that we can connect your locations using a wide range of access technologies, from fiber and Ethernet over copper to fixed wireless.
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide is meant to introduce XO’s services and how our service categories are mapped simply to meet customers’ key communications, network and IT services needs.Notes:Our comprehensive portfolio of data and IP-based services is designed to meet your key business needs, including:Connecting your key operations and locations, whether they are across town, across the country or around the globeManaging growth through services that can scale easilyAchieving cost savings with services that optimize network performance or hosted solutionsSimplifying the deployment and management of voice and network infrastructure through converged solutionsAttracting and retaining customers through robust contact center services that help your customers get the information and support they needSecuring you key data and information from outside threatsOur services portfolio is mapped your key needs and consists of:XO Connect: these are services that range from Internet connectivity to intelligent network servicesXO Unify: from VoIP and SIP trunking to hosted PBX and contact center serivcesXO Compute: cloud computing and web hostingXO Accelerate: services that help accelerate the performance of your applications, network and web siteXO Secure: services that secure your network and data
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.
  • Purpose:This slide provides a high level overview of XO.Notes:XO Communications is a leading communications company headquartered in Herndon, Virginia (a suburb of Washington, DC). We offer a comprehensive portfolio of IP communications, managed network and hosted IT services over one of the most advanced networks in the industry. Our extensive network reach enables us to most major cities across the United States and can connect your business to more than 50 countries around the world. XO is a large company, but not too large. We have approximately $1.5 billion in revenue and more than 3,200 employees nationwide. We believe our size means less bureaucracy, which means we can act and make decisions faster to support our customers better.We are focused only on businesses and wholesale customers. We feel that many of our larger competitors don’t have that focus because they have to compete in many markets, like residential, wireless, small business, medium-business, enterprise and wholesale markets. Our customers include many of the most recognized brands, and more than 50% of the Fortune 500 has entrusted their mission-critical communications and networks to XO. We support companies across many major verticals, including financial services, healthcare, media & entertainment, retail and telecommunications industries.This success is all possible because of what everyone at XO is most passionate about - providing the best customer experience in the industry.

Transcript

  • 1. How to Use Social Media to Get Prospective Customers to Love You Presented by Ronan Keane Friday, February 21, 2014
  • 2. XO Communications Services Portfolio Internet connectivity and intelligent networks. Voice, collaboration and communications. Cloud computing, hosting and IT services. Internet Access IP Flex Enterprise Cloud Ethernet Services IP Flex with VPN Cloud Drive MPLS IP-VPN SIP Trunking Cloud Vault VPLS Enterprise SIP Backup Private Line Hosted PBX Colocation Wavelength Web/Audio Conferencing Web Hosting Fixed Wireless Access Faster application and network performance. Applications Performance Management Network security and data protection. Hosted Security Managed Security Content Delivery Networks Hosted Exchange Contact Center / IVR Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 2
  • 3. The XO Network One of the Industry’s Largest and Most Advanced IP Networks Extensive Coverage • 85 major metropolitan markets across United States • Global service delivery to 50+ countries on 5 continents • 4,100 on-net buildings • Ethernet access to hundreds of thousands business locations Robust Assets • 100 Gbps Coast-to-Coast • Tier 1 IP network • Built using advanced IP and optical technology from Ciena, Cisco, Infinera and Juniper Networks • 20,000 route mile inter-city miles • 1 million metro fiber miles • 50+ colocation facilities • Fixed wireless spectrum in 80 major metropolitan markets Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 3
  • 4. About XO Communications • Leading nationwide provider of data and IP services • Comprehensive portfolio of IP communications, managed network and IT services • Headquartered in Herndon, VA • More than 3,000 employees • Annual revenues of more than $1.5B • Focus on business, large enterprise and wholesale customers • Customers include more than 50% of the Fortune 500 • Leading brands across major industries • Major cable, content, mobile wireless and domestic/global telecommunications companies Our Customers Large Enterprise Mid-Market Wholesale Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 4
  • 5. Today’s Agenda 1. Structure of Marketing at XO Communications 2. Objectives for XO’s Social Media 3. Social Media Accounts 4. Social Media Tools 5. Measuring and Tracking 6. Tools 7. Successes Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 5
  • 6. Structure of Marketing at XO Communications Social Media Marketing Programs • • • • • • • • Social Listening Social Media Marketing Corporate Brand Building Social Lead Gen/advertising AR/PR Customer/Prospect Engaging Corporate Blog Sales Blogs • • • • • Content Creation Lead Generation Programs Campaign Management Customer Loyalty XO.Com Product Marketing • Positioning • Sales Enablement • Market Intelligence Sales Teams Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 6
  • 7. XO Communications is Active on These Platforms Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 7
  • 8. XO’s “Followers” on LinkedIn Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 8
  • 9. XO’s “Followers” on LinkedIn Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 9
  • 10. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 10
  • 11. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees YouTube.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 11
  • 12. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Blog.xo.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 12
  • 13. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Facebook.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 13
  • 14. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Twitter.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 14
  • 15. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees LinkedIn Promoted Updates Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 15
  • 16. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Sponsored Tweets Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 16
  • 17. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Yammer.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 17
  • 18. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees GaggleAMP.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 18
  • 19. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees 200+ XO Sales Blogs Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 19
  • 20. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 20
  • 21. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 21
  • 22. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 22
  • 23. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 23
  • 24. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 24