0
TheU: The Social Association
Your Presenter:
www.highroadsolution.com
Jenny Lassi has been affiliated with
HighRoad Solution for 8 years first as a
cli...
Today’s Content
www.highroadsolution.com
• Understanding Generations
• Communication Approach Differences
• Trends in Soci...
Multigenerational
Association Members
www.highroadsolution.com
Association membership databases include members that are
c...
Multigenerational
Association Members
www.highroadsolution.com
1925-1945 - Silent Generation
1946-1964 - Baby Boom
1965-19...
www.highroadsolution.com
www.highroadsolution.com
Facebook Trends
Declining numbers for Generation Z but substantial
growth for 25+ on up.
Social Trends
www.highroadsolution.com
According to a 2014 study by iStrategyLabs.com
1. Teens (13-17) on Facebook have de...
There is Social
Media…
www.highroadsolution.com
Always link to your presence on the social platforms for members/non-membe...
And there is Social
Share
www.highroadsolution.com
• Social Share is a feature that allows subscribers to share message
co...
Share to Social vs. Social
Share
www.highroadsolution.com
Share to Social %%SHARE%% sunsets May 1, 2014
The NEW Social Sha...
Strategic Focus on Top 5
www.highroadsolution.com
Why only Facebook, LinkedIn, Twitter, Google+ and Pinterest?
• Scalable ...
Social Share
www.highroadsolution.com
Why only Facebook, LinkedIn, Twitter, Google+ and Pinterest? They are the
top 5!
Fac...
Template Based
Workflow- Generate
Codes
www.highroadsolution.com
Template Based
Workflow- Generate
Codes
www.highroadsolution.com
Template Based
Workflow- Generate
Codes
www.highroadsolution.com
Template Based
Workflow- Generate
Codes
www.highroadsolution.com
Template Based
Workflow-
Update Templates
www.highroadsolution.com
Before
Using Legacy
Share to Social
%%Share%%
Template Based
Workflow-
Update Templates
www.highroadsolution.com
After
Using
SocialLoop
Social Share
Set-Up: Per Email
Campaign
www.highroadsolution.com
Set-Up: Per Email
Campaign
www.highroadsolution.com
Set-Up: Per Email
Campaign
www.highroadsolution.com
Sent Message
www.highroadsolution.com
Shared Message
www.highroadsolution.com
Are Subscribers
Sharing?
www.highroadsolution.com
Search for Social
Shares
Now What? Built-In
Strategy
www.highroadsolution.com
Now What? Built-In
Strategy
www.highroadsolution.com
Reward your brand evangelists!
Social Jump Start
Consulting
www.highroadsolution.com
Suzanne’s description here…
Includes:
1. Item 1
2. Item 2
3. Item 3
...
Best Practices
www.highroadsolution.com
• Use the New Social Share Feature Only on Emails You
Want Shared
• Update All Tem...
Questions
?
www.highroadsolution.com
Thank you!
www.highroadsolution.com
Other questions for Jenny?
eMail =
jenny@highroadsolution.com
Twitter = @highroadjenny
References &
Resourceshttp://istrategylabs.com/2014/01/3-million-teens-leave-facebook-in-
3-years-the-2014-facebook-demogr...
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Social Sharing: Why & How to Do It with HighRoad

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HighRoad's Campaign eMail includes a new feature to share content on social media. This webinar highlights why social share features are so important to today's users and how you can take advantage of it in the Campaign eMail product by BlueHornet. High

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Transcript of "Social Sharing: Why & How to Do It with HighRoad"

  1. 1. TheU: The Social Association
  2. 2. Your Presenter: www.highroadsolution.com Jenny Lassi has been affiliated with HighRoad Solution for 8 years first as a client and then as an employee. With optimized recipient engagement top-of- mind, Jenny's expertise is in data & delivery allowing clients to leverage data collected and increase engagement. She also consults with clients on authentication, content, content strategy, integrating social to eMarketing strategies, email preference center management, business intelligence gathering to fuel segmentation & other deliverability/engagement optimization tactics.
  3. 3. Today’s Content www.highroadsolution.com • Understanding Generations • Communication Approach Differences • Trends in Social • Legacy Social Share %%SHARE%% Sunset Plan • New SocialLoop Social Share takes over May 1 • Workflow Process Changes • Social Jumpstart Package • Best Practices • Resources/Takeaways
  4. 4. Multigenerational Association Members www.highroadsolution.com Association membership databases include members that are considered a part of one generation type or another. If your organization has not organized member/non-member/prospect records and their associated generations/personas and adjusted marketing strategies for each type, begin to use Social Share features now to stay on top of the curve!
  5. 5. Multigenerational Association Members www.highroadsolution.com 1925-1945 - Silent Generation 1946-1964 - Baby Boom 1965-1979 - Generation X 1980-2000 - Millennials or Generation Y 2001-Present - Generation Z
  6. 6. www.highroadsolution.com
  7. 7. www.highroadsolution.com Facebook Trends Declining numbers for Generation Z but substantial growth for 25+ on up.
  8. 8. Social Trends www.highroadsolution.com According to a 2014 study by iStrategyLabs.com 1. Teens (13-17) on Facebook have declined -25.3% over the last 3 years. 2. Over the same period of time, 55+ has exploded with +80.4% growth in the last 3 years. Forbes Projections: 1. Investment in social media will become a necessity, not a luxury. 2. Google + will become a major factor 3. Image Centric networks will see huge success 4. We'll witness the rise of micro-video 5. Foursquare will decline sharply 6. MySpace, love it or hate it, will grow 7. LinkedIn will become major player for B2B business growth
  9. 9. There is Social Media… www.highroadsolution.com Always link to your presence on the social platforms for members/non-members or prospects to interact with your organization’s social content and facilitate discussion.
  10. 10. And there is Social Share www.highroadsolution.com • Social Share is a feature that allows subscribers to share message content to Facebook, LinkedIn, Twitter, Google + and Pinterest. • Social Share is available with Standard, Recurring and Welcome messages. • Multiple Social Shares can be applied within a single message. • Social Share can be created using the HTML Editor, Basic Code Input or under Social > Create Social Share. • Extended the reach of your marketing beyond your subscriber base
  11. 11. Share to Social vs. Social Share www.highroadsolution.com Share to Social %%SHARE%% sunsets May 1, 2014 The NEW Social Share is available now inside your HighRoad Solution Campaign eMail Account! This change will impact your organization depending on if you use the integrated Social features with your emails now and also depending on your email marketing workflow: 1. If you use the share to social feature now and you use a template library with social features built-in to your template’s HTML code 2. If you use the share to social feature now, you code your templates in an outside HTML editor like Dreamweaver and paste in your code or 3. If you use the share to social feature now and you add sharing features to each email you deploy during the message creation process
  12. 12. Strategic Focus on Top 5 www.highroadsolution.com Why only Facebook, LinkedIn, Twitter, Google+ and Pinterest? • Scalable social solution for Software as a Service social platforms • Works with welcome, standard and recurring promotional messages. • Enables multiple shares per email campaign • Enables sharing to Pinterest • Uses one click sharing • Subscribers can easily share to all social channels • No more annoying pop-up share widgets that discourage sharing. • Includes a Social Share URL and HTML Code Generator • Available for subaccount users
  13. 13. Social Share www.highroadsolution.com Why only Facebook, LinkedIn, Twitter, Google+ and Pinterest? They are the top 5! Facebook 900,000,000 - Estimated Unique Monthly Visitors Twitter 310,000,000 - Estimated Unique Monthly Visitors LinkedIn 250,000,000 - Estimated Unique Monthly Visitors Pinterest 150,000,000 - Estimated Unique Monthly Visitors Google Plus+ 120,000,000 - Estimated Unique Monthly Visitors
  14. 14. Template Based Workflow- Generate Codes www.highroadsolution.com
  15. 15. Template Based Workflow- Generate Codes www.highroadsolution.com
  16. 16. Template Based Workflow- Generate Codes www.highroadsolution.com
  17. 17. Template Based Workflow- Generate Codes www.highroadsolution.com
  18. 18. Template Based Workflow- Update Templates www.highroadsolution.com Before Using Legacy Share to Social %%Share%%
  19. 19. Template Based Workflow- Update Templates www.highroadsolution.com After Using SocialLoop Social Share
  20. 20. Set-Up: Per Email Campaign www.highroadsolution.com
  21. 21. Set-Up: Per Email Campaign www.highroadsolution.com
  22. 22. Set-Up: Per Email Campaign www.highroadsolution.com
  23. 23. Sent Message www.highroadsolution.com
  24. 24. Shared Message www.highroadsolution.com
  25. 25. Are Subscribers Sharing? www.highroadsolution.com Search for Social Shares
  26. 26. Now What? Built-In Strategy www.highroadsolution.com
  27. 27. Now What? Built-In Strategy www.highroadsolution.com Reward your brand evangelists!
  28. 28. Social Jump Start Consulting www.highroadsolution.com Suzanne’s description here… Includes: 1. Item 1 2. Item 2 3. Item 3 4. Item 4
  29. 29. Best Practices www.highroadsolution.com • Use the New Social Share Feature Only on Emails You Want Shared • Update All Templates Using Legacy Share to Social Now • Become Familiar with The New Process Now Before May 1st • Reward Social Influencers Using a Strategy BluePrint
  30. 30. Questions ? www.highroadsolution.com
  31. 31. Thank you! www.highroadsolution.com Other questions for Jenny? eMail = jenny@highroadsolution.com Twitter = @highroadjenny
  32. 32. References & Resourceshttp://istrategylabs.com/2014/01/3-million-teens-leave-facebook-in- 3-years-the-2014-facebook-demographic-report/ http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7- social-media-marketing-trends-that-will-dominate-2014/ http://www.ebizmba.com/articles/social-networking-websites www.highroadsolution.com
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