Top Trends & Highlights of the Litmus Email Design Conference

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We just attended the Litmus email conference, and HighRoad U is bringing back all the top trends and examples presented. Join our webinar to learn must-know best practices in email graphic design, …

We just attended the Litmus email conference, and HighRoad U is bringing back all the top trends and examples presented. Join our webinar to learn must-know best practices in email graphic design, campaign idea development, and call-to-action strategies. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

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  • 1. Top Trends & Highlights Litmus Email Design Conference: TEDC13
  • 2. www.highroadsolution.com
  • 3. www.highroadsolution.com
  • 4. www.highroadsolution.com
  • 5. www.highroadsolution.com
  • 6. www.highroadsolution.com
  • 7. The Email Design Conference • • • • • • • 3 city tour: San Fran, London, Boston* Conference Website #tedc13 Seen event overview Conferize view HighRoad summary Litmus Community (subscribers only) www.highroadsolution.com
  • 8. Top Themes in TEDC13 Again. Again. Again. Again. And Again. www.highroadsolution.com
  • 9. Top Trends: Email Design • Email Design needs to be seen/accepted as its own industry & profession • Very few email designers truly • Underappreciated & misunderstood • Usually only one on staff & isolated, but now there‘s a community www.highroadsolution.com
  • 10. Top Trends: Not Set Up for Success • Combo: graphics, coding, mobile, testing, curious about people, problem solver, humor • Untapped resource • Underutilized resource---people spend too much time pushing, not enough time thinking strategically about the campaign www.highroadsolution.com
  • 11. Top Trends: Set Up for Success www.highroadsolution.com
  • 12. Top Trends: Mobile • Be in the mobile world – 138% increase in opens on mobile in 2013 – 71% of mobile purchasing decisions are email driven www.highroadsolution.com
  • 13. Top Trends: Mobile • People view email once www.highroadsolution.com
  • 14. Top Trends: Be Responsive • Responsive design or bust – Simple is better – Embrace the scroll – Big buttons. More whitespace. • Responsive Resources: – Mobile Email 101 from ASAE EBS Webinar – Responsive Design & Lab (Afternoon session, start at minute 53) www.highroadsolution.com
  • 15. Top Trends: Understand Lifecycle -Use journey maps -Segmentation -Study!!! Resources: -Multi-touchpoint Messaging Webinar -Evaluating Your Digital Influence from ASAE Tech 2013—Wed @1:15 www.highroadsolution.com
  • 16. Top Trends: Email is the New Social www.highroadsolution.com
  • 17. Top Trends: Few ‗Get It‘ • No Secret Sauce: try, test, fix, try, test, fix • Understand the Ingredients: – DYK? Web font support is tied to email client rather than ESP. More info • It‘s all about the message. Great tool but boring? Yeah, your email sucks. www.highroadsolution.com
  • 18. Top Trends: It‘s Scary www.highroadsolution.com
  • 19. Top Trends: Get Over Yourself ―Create a culture where it‘s okay to test & fail.‖….said by Gary Shapiro, CEA at ASAE Tech #TECH13 www.highroadsolution.com
  • 20. Top Trends: Be Real or Fail. @brendan Brendan Schwartz, CTO, Wistia www.highroadsolution.com
  • 21. Top Trends: Building Trust • • • • • • Short, concise content Reliable Get a life No cover-ups Video Measure for conversion www.highroadsolution.com
  • 22. Top Trends: Have a Personality • Don‘t use stock photos • Be funny – e.g. image alt tags www.highroadsolution.com
  • 23. Top Trends: Content Strategy www.highroadsolution.com
  • 24. Top Trends: Stop Dumbing it Down -Newsweek in print -Longer formats for tablet www.highroadsolution.com
  • 25. Top Trends: Use Video for Value • Use video to help with boring tasks like taking surveys. See Wistia‘s video • Everyone has 1-2 minutes for something valuable. Use video & keep it short • Get loose! Video how-to • Entertain www.highroadsolution.com
  • 26. Top Tips--#emailtips • 1 Big Image • 1 Big Call to Action (CTA) • If using video, use an engaging thumbnail pic & set the video link code to autoplay • In a 2-column email, the left side is the ―strong side‖ • Design for 640 px because it scales down to 50% on iPhones www.highroadsolution.com
  • 27. Great List of Tools • Compiled by Litmus‘ Brian Graves: – List of Tools to Use • Litmus‘ list of Responsive Resources: – Understand Responsive www.highroadsolution.com
  • 28. Who to Start Following • • • • • • • @cstudabaker Exact Target @brendan--- Wistia (video) @litmusapp—Litmus @campaignmonitor- Campaign Monitor @bluehornet –Blue Hornet @highroadsol –curated for not-for-profits @highroadjenny –deliverability www.highroadsolution.com
  • 29. Great New Resource! • Modern Messaging: – Automation – Integration – Marketing Mindset – Multi-Channel Message Design – ASAE Case Study www.highroadsolution.com