Keeping Attendees Happy
Thoughts on Post-Event Engagement
At-Event Emotions
www.highroadsolution.com
Clarity of Ps
www.highroadsolution.com
Blocking Points Start
www.highroadsolution.com
Reality of Life
www.highroadsolution.com
Everyone Needs U
www.highroadsolution.com
Work Reality
www.highroadsolution.com
Photo used under CC license: http://ergonomenon.com/ergonomics-articles/what-is-bett...
Post-Event Depression
www.highroadsolution.com
Result
www.highroadsolution.com
www.highroadsolution.com
http://www.retailshakennotstirred.com/wp-content/uploads/2010/01/customer-engagement-
cycle.jpg
T...
Remedy: Apple a Day
www.highroadsolution.com
Set Expectations
www.highroadsolution.com
http://readwrite.com/2012/04/09/how-to-create-your-own-social
• Have speakers
pr...
Surveys
www.highroadsolution.com
Surveys
• Did you learn something?**
• Did you make a meaningful new
professional connection?**
• Would you recommend this...
Survey Results
• When to survey?
– Euphoric stage
– Reality stage
– Depression stage
• Feed results back to attendees:
– 7...
Provide Summaries
www.highroadsolution.com
Expert firm in content creation &
curation for events
Hold Follow-Up Events
• You told us that you’re interested in
learning more about X, please join us
on YY for a:
– Tweetch...
Send Follow-Up
Newsletter
• Short snippets of what’s
archived where
• Hot trends
• Promises for what’s to come
www.highroa...
Repurpose/Remarket
• Rebel Mouse: social media aggregator
• Paper.li: twitter newspaper
• Scoop.it: content curation tool
...
Actually Use Your
Photos
• Pinterest
• Facebook
• Image Gallery sites
– Take the time to annotate, tag &
include in commun...
Re-Survey at 90 Day
Intervals
• Have you applied anything you
learned?
• Have you stayed in touch with
your new contact?
w...
Public Praise
www.highroadsolution.com
Public Praise
• Facebook
• LinkedIn groups
• Private social network groups
• Twitter
• Newsletters (maybe rethink
your str...
Janus Moment
www.highroadsolution.com
It’s been 6 months!
-What we’ve done for
U
-Who’s doing/saying
what
What’s coming in...
Modern Event Marketing
Lifecycle
www.highroadsolution.com
Create new
pattern of
engagement
that is
balanced, reali
stic &
authentic
www.highroadsolution.com
Upcoming SlideShare
Loading in …5
×

Post Event Depression: Keeping Your Attendees Happy

587 views
463 views

Published on

Have you ever noticed that your attendees (yourself included!) experience an almost euphoria when at the event? Their intellect has been engaged, they’ve met new people, tried new things and walk away feeling energized! This level of energy helps to imprint and store positive memories and is exactly what you want to be able to keep alive post-event. Unfortunately, most of us haven’t focused on this period of time and we’ve let our attendees go from an event sugar high and crash down into a post-event slump that’s left them worn out. What happened to their great intentions to put what they’ve learned into action? Where is the correspondence that they promised they would do with all the new people they met? Intention without action leads to guilt and now your post-event attendees are down in the dumps. Join this webinar to talk about this very real phenomenon and ways that you can extend the energy of your event to keep attendees’ post-event sugar levels a bit more even! We’ll talk tips and techniques for adding post-events, remarketing/repurposing content and using captured media to help your attendees feel connected to the euphoria they once experienced. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
587
On SlideShare
0
From Embeds
0
Number of Embeds
86
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Post Event Depression: Keeping Your Attendees Happy

  1. 1. Keeping Attendees Happy Thoughts on Post-Event Engagement
  2. 2. At-Event Emotions www.highroadsolution.com
  3. 3. Clarity of Ps www.highroadsolution.com
  4. 4. Blocking Points Start www.highroadsolution.com
  5. 5. Reality of Life www.highroadsolution.com
  6. 6. Everyone Needs U www.highroadsolution.com
  7. 7. Work Reality www.highroadsolution.com Photo used under CC license: http://ergonomenon.com/ergonomics-articles/what-is-better-a- messy-desk-or-a-clean-desk/
  8. 8. Post-Event Depression www.highroadsolution.com
  9. 9. Result www.highroadsolution.com
  10. 10. www.highroadsolution.com http://www.retailshakennotstirred.com/wp-content/uploads/2010/01/customer-engagement- cycle.jpg This is ideal spot where member organizations should work within large majority of time
  11. 11. Remedy: Apple a Day www.highroadsolution.com
  12. 12. Set Expectations www.highroadsolution.com http://readwrite.com/2012/04/09/how-to-create-your-own-social • Have speakers provide a take home or post- event experience plan for attendees • Add to speaker applications
  13. 13. Surveys www.highroadsolution.com
  14. 14. Surveys • Did you learn something?** • Did you make a meaningful new professional connection?** • Would you recommend this to a colleague? (Net Promoter Score theory) • What else should we do? www.highroadsolution.com
  15. 15. Survey Results • When to survey? – Euphoric stage – Reality stage – Depression stage • Feed results back to attendees: – 78% of people learned something new – 52% made a meaningful new professional connection – 88% said the room was too cold. Who wants to be our 2014 blanket or pashmina sponsor? www.highroadsolution.com
  16. 16. Provide Summaries www.highroadsolution.com Expert firm in content creation & curation for events
  17. 17. Hold Follow-Up Events • You told us that you’re interested in learning more about X, please join us on YY for a: – Tweetchat with featured speaker or SME – Webinar with more info – Google+ hangout to collaborate www.highroadsolution.com
  18. 18. Send Follow-Up Newsletter • Short snippets of what’s archived where • Hot trends • Promises for what’s to come www.highroadsolution.com
  19. 19. Repurpose/Remarket • Rebel Mouse: social media aggregator • Paper.li: twitter newspaper • Scoop.it: content curation tool • Slideshare: slide +/- audio/video archival tool www.highroadsolution.com
  20. 20. Actually Use Your Photos • Pinterest • Facebook • Image Gallery sites – Take the time to annotate, tag & include in communications – Fold images back into email, etc communications – Tweet w/ SPOTTED! We saw @suzannecarawan connecting w/new committee members #annual13 www.highroadsolution.com
  21. 21. Re-Survey at 90 Day Intervals • Have you applied anything you learned? • Have you stayed in touch with your new contact? www.highroadsolution.com
  22. 22. Public Praise www.highroadsolution.com
  23. 23. Public Praise • Facebook • LinkedIn groups • Private social network groups • Twitter • Newsletters (maybe rethink your strategy?) www.highroadsolution.com
  24. 24. Janus Moment www.highroadsolution.com It’s been 6 months! -What we’ve done for U -Who’s doing/saying what What’s coming in 6 months! -Reveals -Pre-engagement
  25. 25. Modern Event Marketing Lifecycle www.highroadsolution.com
  26. 26. Create new pattern of engagement that is balanced, reali stic & authentic www.highroadsolution.com

×