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HighRoad Solution's Ron McGrath, CTO & Co-Founder, Discusses What's Ahead
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HighRoad Solution's Ron McGrath, CTO & Co-Founder, Discusses What's Ahead

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HighRoad Solution's Ron McGrath, CTO & Co-Founder, provides an overview of new features & offerings from HighRoad and what lies ahead for the company.

HighRoad Solution's Ron McGrath, CTO & Co-Founder, provides an overview of new features & offerings from HighRoad and what lies ahead for the company.

Published in: Technology, Business

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Transcript

  • 1. HIGHROAD SOLUTIONUSER GROUP CONFERENCEHighRoad HighlightsJune 6, 2013 • WASHINGTON, DCRon McGrath, CTOHighRoad Solution
  • 2. Thank You!
  • 3. Our Goal Today• It’s real simple– Have fun!– And learn something in the process– Most importantly, meet each other andexchange ideas on how to improve your emailmarketing efforts
  • 4. Session Agenda• HighRoad into the Future• Moderate the user sharing portion of thesession
  • 5. 3 Areas of Focus1) The Platform– Advanced email marketing tool powered by ourpartner BlueHornet’s infrastructure layer1) Robust Integrations– AMS, CMS, Social and Web Analytics1) HighRoad Dream Team– Train you on the platform– Go-to people for best practices advice
  • 6. HighRoad Dream Team
  • 7. HighRoad Dream Team
  • 8. Responsive Design
  • 9. Responsive Design
  • 10. Project Management
  • 11. Deliverability Services
  • 12. The Platform
  • 13. Social ShareAdd social share icons to your email
  • 14. Social ShareYou, the marketer, control the message
  • 15. Social ShareMember chooses what social network to share yourcontent on
  • 16. Social ShareAll of the member’s colleagues now can see yourmessaging
  • 17. Social Share
  • 18. Social Share
  • 19. Strategy Blueprints
  • 20. Message Tags
  • 21. Message Tags
  • 22. New Custom Field Types
  • 23. New Custom Field Types
  • 24. Upload Dynamic Content
  • 25. Upload Dynamic Content
  • 26. Upload Dynamic Content
  • 27. Relational Table Content
  • 28. Relational Table Content
  • 29. Relational Table Content
  • 30. Rolling Time Zone
  • 31. House Holding
  • 32. http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888Integration
  • 33. Discovery Process
  • 34. Discovery ProcessLess about technology andmore about working with youto develop an emailmarketing strategy
  • 35. Discovery Process• Bringing all stakeholders (IT & Marketing) tothe table to brainstorm on;– How do you personalize emails?– How do you segment your audience?– Do you need dynamic communication options?– Do you want to leverage;• Life Cycle Messaging• Dynamic Content• Relational Table Content• Rolling Time Zones
  • 36. Integration Layer• Developing a new technology layer to hostall integrations• Standardizes all AMS integrations behind asingle programming interface• Will allow us to add new services– Alerts• AMS Upgrades• Connectivity Issues– Allow support staff to customize
  • 37. Dynamic EPC
  • 38. Dynamic EPC
  • 39. Syncing Time Zone
  • 40. More Reporting Data
  • 41. NewsletterExpress
  • 42. In Summary• We’re committed to improving in all 3 areas;1) The Platform2) Our Integrations3) And most of all our support and relationshipwith you which is what this day is all about
  • 43. Did you learn something?