HighRoad Solution's Ron McGrath, CTO & Co-Founder, Discusses What's Ahead

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HighRoad Solution's Ron McGrath, CTO & Co-Founder, provides an overview of new features & offerings from HighRoad and what lies ahead for the company.

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HighRoad Solution's Ron McGrath, CTO & Co-Founder, Discusses What's Ahead

  1. 1. HIGHROAD SOLUTIONUSER GROUP CONFERENCEHighRoad HighlightsJune 6, 2013 • WASHINGTON, DCRon McGrath, CTOHighRoad Solution
  2. 2. Thank You!
  3. 3. Our Goal Today• It’s real simple– Have fun!– And learn something in the process– Most importantly, meet each other andexchange ideas on how to improve your emailmarketing efforts
  4. 4. Session Agenda• HighRoad into the Future• Moderate the user sharing portion of thesession
  5. 5. 3 Areas of Focus1) The Platform– Advanced email marketing tool powered by ourpartner BlueHornet’s infrastructure layer1) Robust Integrations– AMS, CMS, Social and Web Analytics1) HighRoad Dream Team– Train you on the platform– Go-to people for best practices advice
  6. 6. HighRoad Dream Team
  7. 7. HighRoad Dream Team
  8. 8. Responsive Design
  9. 9. Responsive Design
  10. 10. Project Management
  11. 11. Deliverability Services
  12. 12. The Platform
  13. 13. Social ShareAdd social share icons to your email
  14. 14. Social ShareYou, the marketer, control the message
  15. 15. Social ShareMember chooses what social network to share yourcontent on
  16. 16. Social ShareAll of the member’s colleagues now can see yourmessaging
  17. 17. Social Share
  18. 18. Social Share
  19. 19. Strategy Blueprints
  20. 20. Message Tags
  21. 21. Message Tags
  22. 22. New Custom Field Types
  23. 23. New Custom Field Types
  24. 24. Upload Dynamic Content
  25. 25. Upload Dynamic Content
  26. 26. Upload Dynamic Content
  27. 27. Relational Table Content
  28. 28. Relational Table Content
  29. 29. Relational Table Content
  30. 30. Rolling Time Zone
  31. 31. House Holding
  32. 32. http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888Integration
  33. 33. Discovery Process
  34. 34. Discovery ProcessLess about technology andmore about working with youto develop an emailmarketing strategy
  35. 35. Discovery Process• Bringing all stakeholders (IT & Marketing) tothe table to brainstorm on;– How do you personalize emails?– How do you segment your audience?– Do you need dynamic communication options?– Do you want to leverage;• Life Cycle Messaging• Dynamic Content• Relational Table Content• Rolling Time Zones
  36. 36. Integration Layer• Developing a new technology layer to hostall integrations• Standardizes all AMS integrations behind asingle programming interface• Will allow us to add new services– Alerts• AMS Upgrades• Connectivity Issues– Allow support staff to customize
  37. 37. Dynamic EPC
  38. 38. Dynamic EPC
  39. 39. Syncing Time Zone
  40. 40. More Reporting Data
  41. 41. NewsletterExpress
  42. 42. In Summary• We’re committed to improving in all 3 areas;1) The Platform2) Our Integrations3) And most of all our support and relationshipwith you which is what this day is all about
  43. 43. Did you learn something?

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