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What’s the best mobile site development strategy for your college?

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Mobile website development strategy for colleges and universities

Mobile website development strategy for colleges and universities

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  • 1. What’s the Best Mobile Site Development Strategy for your College? What’s the Best Mobile Strategy for your College? Slide 1
  • 2. What’s the Best Mobile Site Development Strategy for your College? Overview 1) 2) 3) Create a general mobile version of your website Create an admissions first mobile version of your website Use a Responsive Website Design approach to your website redesign Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 2
  • 3. What’s the Best Mobile Site Development Strategy for your College?  Smart phones and tablets now account for about 20% of global web traffic  with smartphones at around 15%  and tablets at about 5%  Most higher ed marketers are actively seeking “mobile best practices” and advice on the best overall strategy for their website in an increasing complex, mobile oriented higher ed marketplace Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 3
  • 4. What’s the Best Mobile Site Development Strategy for your College? Here are three mobile site strategies that we generally apply: 1) 2) 3) Create a general mobile version of your website Create an admissions first mobile version of your website Use a Responsive Website Design approach to your website redesign Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 4
  • 5. What’s the Best Mobile Site Development Strategy for your College? 1. Create a mobile version of your exiting site  This involves retooling some or all your entire site content to fit the smaller screen format of mobile devices.  It often involves trimming back a lot of the words and images of your full desktop version site to provide a simpler, scaled back "essentials" version. Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 5
  • 6. What’s the Best Mobile Site Development Strategy for your College? 2. Create an admission first mobile version of your website A survey report of 2300 students by Noel-Levitz, entitled The Mobile Browsing Behaviors and Expectations of College-Bound High School Students reports that:  students are actively seeing academic program information using their mobile devices. The admissions-first mobile site:  this involves creating a mobile version of a “prospective student” version of your main university or college website  it is focused primarily on recruitment and admissions, providing only material relevant to prospective students. Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 6
  • 7. What’s the Best Mobile Site Development Strategy for your College? 3. Use a Responsive Website Design approach to your website redesign  Responsive Website Design (RWD) is a fairly new approach to overall website design that creates:  one overall “smart” design for your site that responds to whatever type of device that's being used to access the content and presenting it accordingly.  This approach generally requires a new design for your whole web system that incorporates the code that prioritizes and rescales content and images on your site Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 7
  • 8. What’s the Best Mobile Site Development Strategy for your College? Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 8

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