What’s the best mobile site development strategy for your college?

Like this? Share it with your network

Share

What’s the best mobile site development strategy for your college?

  • 1,280 views
Uploaded on

Mobile website development strategy for colleges and universities

Mobile website development strategy for colleges and universities

More in: Education , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,280
On Slideshare
1,201
From Embeds
79
Number of Embeds
5

Actions

Shares
Downloads
3
Comments
0
Likes
2

Embeds 79

http://www.scoop.it 47
http://www.higher-education-marketing.com 22
http://www.bagtheweb.com 6
https://twitter.com 3
http://www.surfmark.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. What’s the Best Mobile Site Development Strategy for your College? What’s the Best Mobile Strategy for your College? Slide 1
  • 2. What’s the Best Mobile Site Development Strategy for your College? Overview 1) 2) 3) Create a general mobile version of your website Create an admissions first mobile version of your website Use a Responsive Website Design approach to your website redesign Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 2
  • 3. What’s the Best Mobile Site Development Strategy for your College?  Smart phones and tablets now account for about 20% of global web traffic  with smartphones at around 15%  and tablets at about 5%  Most higher ed marketers are actively seeking “mobile best practices” and advice on the best overall strategy for their website in an increasing complex, mobile oriented higher ed marketplace Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 3
  • 4. What’s the Best Mobile Site Development Strategy for your College? Here are three mobile site strategies that we generally apply: 1) 2) 3) Create a general mobile version of your website Create an admissions first mobile version of your website Use a Responsive Website Design approach to your website redesign Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 4
  • 5. What’s the Best Mobile Site Development Strategy for your College? 1. Create a mobile version of your exiting site  This involves retooling some or all your entire site content to fit the smaller screen format of mobile devices.  It often involves trimming back a lot of the words and images of your full desktop version site to provide a simpler, scaled back "essentials" version. Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 5
  • 6. What’s the Best Mobile Site Development Strategy for your College? 2. Create an admission first mobile version of your website A survey report of 2300 students by Noel-Levitz, entitled The Mobile Browsing Behaviors and Expectations of College-Bound High School Students reports that:  students are actively seeing academic program information using their mobile devices. The admissions-first mobile site:  this involves creating a mobile version of a “prospective student” version of your main university or college website  it is focused primarily on recruitment and admissions, providing only material relevant to prospective students. Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 6
  • 7. What’s the Best Mobile Site Development Strategy for your College? 3. Use a Responsive Website Design approach to your website redesign  Responsive Website Design (RWD) is a fairly new approach to overall website design that creates:  one overall “smart” design for your site that responds to whatever type of device that's being used to access the content and presenting it accordingly.  This approach generally requires a new design for your whole web system that incorporates the code that prioritizes and rescales content and images on your site Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College? Slide 7
  • 8. What’s the Best Mobile Site Development Strategy for your College? Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 8