• Like
Webcasting opportunities virtually unlimited
 

Webcasting opportunities virtually unlimited

on

  • 465 views

Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as both opportunity and risk.

Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as both opportunity and risk.

Statistics

Views

Total Views
465
Views on SlideShare
395
Embed Views
70

Actions

Likes
0
Downloads
3
Comments
0

2 Embeds 70

http://www.higher-education-marketing.com 69
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Webcasting opportunities virtually unlimited Webcasting opportunities virtually unlimited Presentation Transcript

    • Webcasting Opportunities Virtually Unlimited Webcasting Opportunities Virtually Unlimited Slide 1
    • Webcasting Opportunities Virtually Unlimited Overview Webcasting 2) Reach a Global Audience 3) Webcasts For Student Recruitment 4) Tips For Creating a Great Live Video Webcast 5) Integrating Social Media at Events 1) Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College? Slide 2
    • Webcasting Opportunities Virtually Unlimited 1. Webcasting  A webcast is a media presentation streamed live or on demand over the Internet to many simultaneous viewers, accessible to anyone with a high-speed connection.  Webcasting has grown more popular this year for a wide variety of purposes in higher education, including:      Interactive course instruction for distance learning Admissions and financial aid seminars for prospective students Professional training sessions for faculty Orientation for new students on campus life Live broadcast of sporting or special events Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited Slide 3
    • Webcasting Opportunities Virtually Unlimited 2. Reach a Global Audience  Webcasting is an easy way to reach a large audience at once, and as a lead generation tool it can drive potential students to your website.  An on-demand recruitment video can answer the same questions as a face-to-face session.  Commencement and convocation ceremonies can go worldwide by developing a specific landing page on your website and extending invitations to those who can’t attend in person.  Event webcasting platforms can provide feeds for newspapers, radio stations and other media to embed the live broadcast into their websites. Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited Slide 4
    • Webcasting Opportunities Virtually Unlimited 3. Webcasts For Student Recruitment  Video webcasts regarding the application process and campus highlights can be a powerful tool for student recruitment.  After the University of North Florida hosted webcasts for accepted students, they found that the yield rate of attendees was 61%.  This was 26 points higher than their typical rate. Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited Slide 5
    • Webcasting Opportunities Virtually Unlimited 4. Tips For Creating a Great Live Video Webcast  Have appropriate A/V equipment based on the venue's physical space.  If there is a screen broadcasting slides and videos, ensure that your virtual audience can also see it.  Speakers:  A combination of current students and admission representatives usually works best.  Sessions targeted at a particular audience, such as biology students, will benefit from relevant faculty or content experts.  High profile alumni or representatives will increase attendance. Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited Slide 6
    • Webcasting Opportunities Virtually Unlimited 4. Tips For Creating a Great Live Video Webcast  Location:  A fancy studio isn't necessary but an interesting location can enhance engagement.  For example, a culinary program can shoot from a kitchen with plenty of practical props at the ready.  Content and Tech:  Always begin with at least a brief introduction of each speaker and some concise, insightful advice.  Integrate collaborative and interactive components to enable realtime Q&A, social media applications, online polling, touch-screen interfaces and more.  Even if you're going the lo-fi route, make it easy for your audience by keeping the speakers close to the camera and well framed. Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited Slide 7
    • Webcasting Opportunities Virtually Unlimited 5. Integrating Social Media At Events  Use social media marketing before, during and after your event webcasts.        Create a hashtag so people can follow your event. Encourage sharing on Twitter and Facebook before the event Posting topics beforehand will help stimulate debate. Display tweets during the event. Monitor chat rooms and the social networks to react in real time. launch a survey afterwards to gauge quality and experience. Leveraged correctly, with an accurate knowledge of your audience, it can build a community and give you access to a world stage. Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited Slide 8
    • Webcasting Opportunities Virtually Unlimited Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 9