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Top 4 search rankings get 70% of search traffic: So how does your school rank?

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Top 4 search rankings get 70% of search traffic!

Top 4 search rankings get 70% of search traffic!

Published in: Education, Technology, Business

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  • Hello Amanda,

    Thank you for your comment. No we didn't use that tool. We implement SEO initiatives that produce increased rankings and increased organic traffic for our clients. We would be happy to discuss this further with you offline if that interests you.
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  • Hi, thanks for this presentation, did you use maybe tools like Metrics11 to increase your site traffic and you have some insight/opinion?
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  • 1. Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? Slide 1 Top 4 Search Rankings Get 70% of Search Traffic So: How Does Your School Rank?
  • 2. Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? Slide 2 SEO is a fundamental building block of your higher ed online marketing efforts. If you are not investing in SEO, you really are selling yourself short. Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic
  • 3. Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? Slide 3 The Percentage of Traffic by Google Results Position chart, from the report below, shows the percentage of traffic that a search result will receive depending on:  the position that a result holds on a Google search engine results page. (Google makes up approximately 67 % of total search engine traffic, so these stats are likely applicable, to most searches.) Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic
  • 4. Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? Slide 4Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic Source: chitika.com
  • 5. Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? Slide 5 Or more precisely : Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic
  • 6. Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? Slide 6 So almost 70% of the traffic generated by searches on Google go to the first four search results positions. Total traffic to page 1 search results accounts for about 92% of all resulting traffic. The news gets even worse if your College’s search results don’t appear on page 1:  Only 5% of people will click on page 2 search results and only 1 % will click on results on page 3. Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic
  • 7. Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? Slide 7Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic Source: chitika.com
  • 8. Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? Slide 8 On-page optimization is a great place to start because you can control this internally, and with a bit of studying up, and effort, you can make a significant impact in your SEO productivity. Link building is the next step, where you probably need some experienced help, but regardless, make SEO a priority and get started on the long march towards a goal of top 4 rankings. So where do you rank on Google for your main program keywords? Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic
  • 9. Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? Slide 9 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+