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The art of hashtagging: how to make your school’s tweets more effective

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Your school can have dozens of live social media accounts, but if you are not using them effectively or if you are not regularly active on those platforms, then you will not achieve the desired …

Your school can have dozens of live social media accounts, but if you are not using them effectively or if you are not regularly active on those platforms, then you will not achieve the desired result.

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  • 1. The Art of Hashtagging: How to Make Your School’s Tweets More Effective Image Source: www.sahloumi.com The Art of Hashtagging: How to Make Your School’s Tweets More Effective 1 Slide
  • 2. The Art of Hashtagging: How to Make Your School’s Tweets More Effective Overview 1) 2) 3) Be Distinct Maximize Your Reach Interact Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective Slide 2
  • 3. The Art of Hashtagging: How to Make Your School’s Tweets More Effective 1. Be Distinct  What is tricky is not so much launching the hashtag campaign as it is in thinking of a hashtag that will preserve your school’s distinctiveness.  For example, there are obvious risks in using generic hashtags like #academicplan or #studyabroad.  Too many schools run these types of initiatives, making it likely that they too will (or already have) claim the same hashtag as their own. Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective Slide 3
  • 4. The Art of Hashtagging: How to Make Your School’s Tweets More Effective 1. Be Distinct  What you want to do is:  opt for a hashtag that is still relevant but distinct enough to stand alone.  This can be as easy as putting your school’s initials in the hashtag.  Suitable hashtags for your school’s academic plan and international programs could be #XYZplan2012 and #XYZintl, respectively.  Ultimately, think of customized hashtags as a way to brand your tweets. Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective Slide 4
  • 5. The Art of Hashtagging: How to Make Your School’s Tweets More Effective 2. Maximize Your Reach  There is no limit the number of hashtags you put in a single tweet.  This does not mean that all 140 characters should be used up by hashtags, but it does mean that you can use more than one hashtag as a way to expand your tweet’s reach.  It’s safe to assume that many people have used the same hashtags to plug their school’s campaigns or initiatives.  Similar to generic hashtags, duplicate hashtags can cause your tweets to get lost in the cyber sphere.  But if you use both generic and distinct hashtags in a single tweet, then you are effectively joining a broad conversation and highlighting your school’s own initiative. Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective Slide 5
  • 6. The Art of Hashtagging: How to Make Your School’s Tweets More Effective 3. Interact  The point of social media is to actually be social, which entails taking the time to interact, converse, explore and discover other people’s thoughts.  If you launch a hashtag campaign, make sure that your school is actually involved in the conversation.  Interact with other users that are using the hashtag  Use the hashtag multiple times in relevant tweets. Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective Slide 6
  • 7. The Art of Hashtagging: How to Make Your School’s Tweets More Effective Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 7

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