Telling Your School’s Story With Student
Testimonials
Slide 1
Telling Your School’s Story With
Student Testimonials
Telling Your School’s Story With Student
Testimonials
Slide 2
1. Develop written testimonials for skimmers
2. Embed videos...
Telling Your School’s Story With Student
Testimonials
Slide 3
One approach is to have current students and recent alumni
r...
Telling Your School’s Story With Student
Testimonials
Slide 4
Testimonials that focus on a student's individual experience...
Telling Your School’s Story With Student
Testimonials
Slide 5
Testimonials can be presented in a consistent format
through...
Telling Your School’s Story With Student
Testimonials
Slide 6
Continuously strive to develop a bank of feedback condensed
...
Telling Your School’s Story With Student
Testimonials
Slide 7
Example: Columbia College features large student pictures wi...
Telling Your School’s Story With Student
Testimonials
Slide 8
Example: Brock University provides a summarizing subtitle wi...
Telling Your School’s Story With Student
Testimonials
Slide 9
Example: Concordia University
features a series of student
p...
Telling Your School’s Story With Student
Testimonials
Slide 10
Video continues to grow in importance in student marketing
...
Telling Your School’s Story With Student
Testimonials
Slide 11
When determining the format your videos will take, think ab...
Telling Your School’s Story With Student
Testimonials
Slide 12
High production quality isn't necessary but videos can be a...
Telling Your School’s Story With Student
Testimonials
Slide 13
Example: American College of Technology turns its
testimoni...
Telling Your School’s Story With Student
Testimonials
Slide 14
Testimonials are particularly effective for international
r...
Telling Your School’s Story With Student
Testimonials
Slide 15
Video and written testimonials are particularly important t...
Telling Your School’s Story With Student
Testimonials
Slide 16
Example: Algonquin College features this video testimonial ...
Telling Your School’s Story With Student
Testimonials
Slide 17
Questions?
1.514.312.3968
info@higher-education-marketing.c...
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Telling your school's story with student testimonials

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What is the purpose of your college or university's website? A good website's strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a strong, unified institutional image.

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Transcript of "Telling your school's story with student testimonials"

  1. 1. Telling Your School’s Story With Student Testimonials Slide 1 Telling Your School’s Story With Student Testimonials
  2. 2. Telling Your School’s Story With Student Testimonials Slide 2 1. Develop written testimonials for skimmers 2. Embed videos throughout your site 3. Testimonials for international recruitment Overview Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  3. 3. Telling Your School’s Story With Student Testimonials Slide 3 One approach is to have current students and recent alumni respond to:  interview questions about what they like about your program, school and location Include also an open-ended section  to encourage unexpected insights that might not otherwise be revealed. 1. Develop written testimonials for skimmers Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  4. 4. Telling Your School’s Story With Student Testimonials Slide 4 Testimonials that focus on a student's individual experience rather than general comments about an institution as a whole tend to be perceived as more credible to prospects. Use the students' own words but feature only the most relevant and engaging content. 1. Develop written testimonials for skimmers Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  5. 5. Telling Your School’s Story With Student Testimonials Slide 5 Testimonials can be presented in a consistent format throughout your website:  Homepage  Relevant program pages  Separate “Testimonials" section that more completely presents the student's story 1. Develop written testimonials for skimmers Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  6. 6. Telling Your School’s Story With Student Testimonials Slide 6 Continuously strive to develop a bank of feedback condensed to its essential points. Include relevant details about the student, such as:  program  graduation year  home country Pictures, typography, and tasteful color contrast will make the content more readable and attractive. 1. Develop written testimonials for skimmers Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  7. 7. Telling Your School’s Story With Student Testimonials Slide 7 Example: Columbia College features large student pictures with clear typography and design on a separate Testimonials page Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  8. 8. Telling Your School’s Story With Student Testimonials Slide 8 Example: Brock University provides a summarizing subtitle with each testimonial to emphasize their key selling points Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  9. 9. Telling Your School’s Story With Student Testimonials Slide 9 Example: Concordia University features a series of student profiles in their Undergraduate Admissions section, with: - Photo - concise description - brief interview answering questions about choosing the school and program - favourite class - tips for new students - future plans Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  10. 10. Telling Your School’s Story With Student Testimonials Slide 10 Video continues to grow in importance in student marketing and is a top application for mobile users. Personal experiences from students and alumni might be better told in brief video vignettes. Since not everybody wants to watch videos, make sure there remain plenty of highly visible written testimonials. 2. Embed videos throughout your site Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  11. 11. Telling Your School’s Story With Student Testimonials Slide 11 When determining the format your videos will take, think about the message you want viewers to take away about both the student experience and your overall brand image. Prospective students want to get a feel for the true experience so unscripted authenticity is essential. 2. Embed videos throughout your site Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  12. 12. Telling Your School’s Story With Student Testimonials Slide 12 High production quality isn't necessary but videos can be a good opportunity to show:  student projects  the campus  AND answer questions about why students chose your school. Keep them under two minutes for maximum impact and feel free to embed them strategically throughout your site. 2. Embed videos throughout your site Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  13. 13. Telling Your School’s Story With Student Testimonials Slide 13 Example: American College of Technology turns its testimonials into students’ success stories. Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  14. 14. Telling Your School’s Story With Student Testimonials Slide 14 Testimonials are particularly effective for international recruitment. Applying to college or university is a huge decision for any student but international recruitment signifies even more excitement and angst. These applicants are unlikely to have a chance to visit your school before enrolling and need to know what it's like to study there. 3. Testimonials for international recruitment Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  15. 15. Telling Your School’s Story With Student Testimonials Slide 15 Video and written testimonials are particularly important to:  answer common concerns  establish the trust that you are who you say you are. 3. Testimonials for international recruitment Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  16. 16. Telling Your School’s Story With Student Testimonials Slide 16 Example: Algonquin College features this video testimonial of an international student in both English and Turkish, keeping it brief while showing a little of the campus and some of the student's projects Source: Higher Education Marketing – Telling Your School’s Story With Student Testimonials
  17. 17. Telling Your School’s Story With Student Testimonials Slide 17 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+
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